David Cabral Email & Phone Number

San Francisco Bay Area

Pleasanton

Strategic Consulting, including business plan & sales strategy development.

Pleasanton Ca

30 years of dynamic leadership in developing, implementing and directing merchandising and marketing programs at Safeway/Albertsons Stores. Accomplished background in marketing communications, marketing operations, merchandising planning, alternate source buying, advertising, and promotional campaigns. Dedicated team player/builder adept at the interaction of backstage and retail Director of Merchandising Operations in 2013, a newly created role Regional Director of Seafood for over 400 stores Category Director for Frozen and Refrigerated, for 1200 stores Selected to be one of the Directors of Sales and Marketing (responsible for Northwest Division) when that position was created to help the divisions as the company moved to centralization One of the first four Category Directors to be centralized; very successful working through change Point person for Merchandising during development of RTPP software while working in Safeway Vancouver 20+ years backstage in the NorCal Division (before centralization), including roles as Category Manager for all categories in Non-perishables, Frozen, Refrigerated, and Bread. Also held the positions of Sales Manager for NorCal and Hawaii Coordinator. Seven years retail experience in NorCal