David Chell
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David Chell Email & Phone Number

Director of Research and Development at Smartrak at Smartrak
Location: Waikato, New Zealand 4 work roles 2 schools
1 work email found @smartrak.co.nz LinkedIn matched
✓ Verified Jul 2026 4 data sources Profile completeness 100%

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Current company
Role
Director of Research and Development at Smartrak
Location
Waikato, New Zealand
Company size

Who is David Chell? Overview

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Quick answer

David Chell is listed as Director of Research and Development at Smartrak at Smartrak, a with 57 employees, based in Waikato, New Zealand. AeroLeads shows a work email signal at smartrak.co.nz and a matched LinkedIn profile for David Chell.

David Chell previously worked as Director of Research and Development at Smartrak and Product Development Manager at Smartrak Limited. David Chell holds Electrical And Electronics Engineering from Nzce.

Company email context

Email format at Smartrak

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{first}.{last}@smartrak.co.nz
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Profile bio

About David Chell

My role as Director of R&D is to develop the vision, roadmap and infrastructure for Smartrak's core Fleet and Asset product, in alignment with Corporate Stategy and to deliver successful outcomes across customer engagement, solution design, development, quality assurance and customer acceptance. As part of my role I am also respsonible for the overall architecture of our systems, often making technical decisions (based on recommendations by my awesome team) to ensure the platform becomes more scalable, maintainable, adaptable and responsive. On a day to day basis this entails communicating upwards, downwards and sideways within the business and with customers, partners and suppliers.My experience includes a range of technologies such as C++, C#, JavaScript, SQL Server, Postgresql and MySQL, Linq, Asp.Net WebForms, Asp.Net MVC, Backbone.js, JQuery, Twitter Bootstrap WPF, MVVM, dependency injection, unit and integration testing, mocking, design patterns such as SOLID, repository and factory.I enjoy my leisure time spent with my wife Faye and indulging my hobby of landscape photography.We have two kids - a son James and a daughter Sarah. Both are married, with James building his own design and web site building business (Ingot) and Sarah in public relations and marketing.

Listed skills include Javascript, Jquery, C#, Microsoft Sql Server, and 31 others.

Current workplace

David Chell's current company

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Smartrak
Smartrak
Director of Research and Development at Smartrak
hamilton, waikato, new zealand
Website
Employees
57
AeroLeads page
4 roles

David Chell work experience

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Director Of Research And Development

Current

Hamilton

Smartrak's reason for being has everything to do with people. We come to work every day excited to work with smart, creative people and dynamic clients with whom we develop trusted relationships. We are proud of the fact that our location-based business intelligence solutions help clients make smart business decisions even when they can't be in the field near their operations or with their personnel. I see my role at Smartrak as driving the development roadmap to support the vision and strategy of the company.

Jan 2019 - Present

Product Development Manager

Current

Hamilton

Smartrak's reason for being has everything to do with people. We come to work every day excited to work with smart, creative people and dynamic clients with whom we develop trusted relationships. We are proud of the fact that our location-based business intelligence solutions help clients make smart business decisions even when they can't be in the field near their operations or with their personnel. I see my role at Smartrak as driving the Vision, Strategy, Design and Execution of Smartrak's infrastructure and core EyeQ platform.

Aug 2017 - Present

Senior Software Engineer / Team Leader

I started at Smartrak in 2009 as a contractor to build a Rostering system for what was then Transfield Services, and have been here ever since. I then moved on to build a Visual Reporting Suite, lead the design and development of Smartrak's internal CRM system and develop Smartrak's Pool Booking System. One of the most exciting and rewarding projects I've ever worked on was development of a new milk collection system for Fonterra. During this time I lead a large team of Developers driving the project through requirements, design, development and testing. In retrospect I discovered that I'd been performing the roles of Product Owner, BA, Project Manager and Developer, and that although I was stretched very thin during this time, I discovered skills that went way beyond coding. Many lessons were learned during this time, this was also my first experience with scrum and agile. I then moved into the role of Team leader of the team responsible for Smartrak's EyeQ platform.Some of my major achievements in this role include designing and developing Smartrak's pool booking system, leading the development of the Fonterra Tanker In-Cab navigation and milk collection system, design and development of a Bus Allocation system for Public Transport Victoria, Leading the development of Smartrak's CRM system.

Aug 2009 - Aug 2017

Managing Director

Qualitech Limited

Hamilton

I contracted to various companies around Hamilton and Auckland for 26 years between 1989 and 2015. The highlight of this time was my involvement in the development of rapid application development tool, which at the time was quite radical, using it we were able to develop entire production ready applications in hours. Unfortunately were were never able to commercialise it. These were my C++ years.During this time I developed systems for a wide variety of industries including Engineering, Dairy, Insurance, Health, Risk Management, Real Estate, Meat Industry, These ranged from embedded systems and process control to desktop and web applications.

Sep 1989 - Jan 2009
Team & coworkers

Colleagues at Smartrak

Other employees you can reach at smartrak.com. View company contacts for 57 employees →

2 education records

David Chell education

Electrical And Electronics Engineering

Nzce

Education record

Fairfield College
FAQ

Frequently asked questions about David Chell

Quick answers generated from the profile data available on this page.

What company does David Chell work for?

David Chell works for Smartrak.

What is David Chell's role at Smartrak?

David Chell is listed as Director of Research and Development at Smartrak at Smartrak.

What is David Chell's email address?

AeroLeads has found 1 work email signal at @smartrak.co.nz for David Chell at Smartrak.

Where is David Chell based?

David Chell is based in Waikato, New Zealand while working with Smartrak.

What companies has David Chell worked for?

David Chell has worked for Smartrak, Smartrak Limited, and Qualitech Limited.

Who are David Chell's colleagues at Smartrak?

David Chell's colleagues at Smartrak include Sarah Masefield, Sandeep Sharma, Cameron Gillespie, Tim O'Sullivan, and Rachel Knopp.

How can I contact David Chell?

You can use AeroLeads to view verified contact signals for David Chell at Smartrak, including work email, phone, and LinkedIn data when available.

What schools did David Chell attend?

David Chell holds Electrical And Electronics Engineering from Nzce.

What skills is David Chell known for?

David Chell is listed with skills including Javascript, Jquery, C#, Microsoft Sql Server, Asp.Net, Html, Asp.Net Mvc, and Php.

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