Founded Wen Yi Craftsmen (WYC), a localization strategy service provider that empowers organizations and businesses to communicate with global users and clientele by assessing the localizability of new and existing marketing collateral and user content, pinpointing linguistic needs, outlining business requirements, and delivering bespoke UI/UX content that reduces user friction and churn rate while driving Monthly Recurring Revenue and average customer order value for products and services (e.g., mobile apps, SaaS, e-commerce, music streaming services, and educational development content). Results: Developed and implemented a global-first product vision and strategy for clients’ in-venue experience. This included prioritizing additional revenue generating streams by launching clients’ marketing collateral (mobile apps, physical products, and websites) across different geographical markets and introducing innovative ways to make such products and services more engaging and delightful to the target end users. - Presented to executive suite on quarterly globalization roadmaps, language quality and cost optimization opportunities, bridged content gaps with the latest local user needs, defined success metrics and collaborated with third-party partners to enhance ROI on localization tooling.- Lead Quarterly Board Reviews and Agile Ceremonies (Sprint Planning, Daily Stand-Up, Sprint Review, and Sprint Retrospective) to enhance stakeholder communication, identify opportunities to increase value delivery, manage cross-team dependencies, generate innovative approaches and solutions to project execution with measurable OKRs that elevate global user experience, conversion rates, and transform technical debt into technical dividends.

- Develop customized lesson plans for adult and college students in Mandarin Chinese and English, focusing on phonics, idiomatic expressions, and business composition.- Utilize interactive teaching methods to enhance language learning and retention in a remote setting.- Achieve high student engagement and satisfaction through tailored instruction and feedback.

Defined and implemented end-to-end localization programs (from roadmapping to product delivery) for MapMyFitness, MyFitnessPal, and UA e-commerce content from English into 15+ target language locales with the aim of driving cross-functional operational excellence and elevating Globalization Maturity Level company-wide.Results: Delivered a premium global UX and bolstered digital traffic, footfall attribution, and revenue growth across markets with an 80% drop in the number of localization related bugs, 15% appreciation in the number of daily active users, a 50% increase in overall user engagement, a 35% decrease in bounce rates, and more merchandise and subscriptions purchased at higher frequencies and average order value.- Increased brand visibility and recognition for a multicultural audience by localizing critical retention-driving features; drove consumer loyalty; and bolstered global conversion rates by tailoring Under Armour’s products to meet the needs and demands of 200+ million MapMyFitness and MyFitnessPal users and global e-commerce consumers across 15+ target language locales.- Consolidated 50+ language service providers to just one vendor and significantly reduced cost overruns, project delays, and re-translation, resulting in $3+ million annual saving on localization projects that targeted 15+ target language locales and an additional $800k saved from creating well-maintained Translation Memory, Do-Not-Translate lists, and locale-specific translation style guides that were previously unusable and/or non-existent.

Established and managed global content production operations that ensured on time, on brand, and on budget delivery of production deliverables that supported 39+ language locales for multiple multibillion-dollar clients, including Uber, Square, and Cargill; collaborated with Engineering Leads, Creative Directors, UX Designers, and Quality Assurance spanning across multiple time zones to forecast financial and operational commitments, drive cross-functional goal alignment, and communicate team objectives and project commitments/OKRs to internal and external stakeholders.Results: Reduced project rework, cost overruns, and delayed product deployment by 85%, elevated global customer engagement and retention by 35% by tracking translation quality and overhauling existing localization workflows.- Devised and tracked i18n and l10n performance metrics (e.g., linguistic quality, process efficiency in implementing linguistic feedback, and localization ROI) to act on areas of improvements, resulting in an 90% customer satisfaction rate.

Facilitated the resettlement process of refugee families coming to the United States from Burma, Thailand, Bhutan, Iraq, Afghanistan, and Turkey.Results: - Assisted 50+ refugees apply for food stamps, Medicaid, and driver's license.- Scheduled refugees' medical appointments and brought them to hospitals and medical clinics for health check-ups; co-led seminars on the significance of cultural sensitivity in healthcare. - Managed fundraising and public outreach events, such as the United Nations' World Refugee Day.- Launched volunteer recruitment information sessions and employment workshops for refugees.- Drafted, fact-checked, and localized documents on health programs and educational resources for refugees, such as Medicaid, Special Supplemental Nutrition Program for Women, Infant, and Child (WIC), and English as a New Language programs as a research assistant.- Answered queries concerning furniture donation, refugees' upcoming medical appointments, and housing availability.