David Defranzo Email & Phone Number

St. Charles, Il, Us

Chicago, Us

Mynt Agency is the premier performance video and audio advertising company, delivering world-class media outcomes for leading brands. With over $4 billion in revenue generated and a 5.5+ year average client tenure, we specialize in crafting dynamic campaigns that maximize efficiency and ROI. Our unique blend of advanced analytics, deep marketplace expertise, and relentless optimization ensures our clients achieve unparalleled success. Our expertise covers Broadcast TV, Connected TV, Podcast sponsorships, Streaming Audio, SiriusXM, AM/FM radio, YouTube, and Advanced Analytics (MMM+). We offer a fully integrated approach to research, planning, media buying, creative development, and campaign execution. At Mynt, we take pride in our transparent and agile approach. Every dollar is treated like our own, and every campaign is tailored to meet individual client goals. By leveraging real-time data, direct media relationships, and advanced attribution techniques, we consistently deliver more impressions, higher reach, and greater results—achieving an average ROAS of 4x. We don’t just execute campaigns; we build long-term partnerships that drive measurable, impactful outcomes for brands that demand excellence.

Chicago, Us

The Remnant Agency specializes in securing premium primetime and daytime ad inventory across TV, connected TV, and radio—all at a fraction of the standard rate card pricing. By leveraging our strong relationships with major publishers, we acquire high-quality remnant inventory at an average 82% discount, giving our clients access to top-tier media placements while vastly enhancing ROI or contributing directly to their bottom line. With a focus on maximizing value, we provide strategic solutions that deliver exceptional results.

A group of loving and determined citizens fighting for the safety of all school-age children in the Chicagoland area. We produce anti-gun violence Public Service Announcements (PSAs) and develop and produce Educational Outreach Programs which teach conflict resolution to our children. Students learn to verbally communicate and intelligently address confrontations with their words, not with violence.

Geneva, Il, Us

Audio Performance Marketing was a powerhouse that became one of the largest volume buyers of radio advertising within eighteen months of its founding. In 2019, operations and capabilities were acquired and rolled into Mynt Agency.

I joined National Ad Pros (NAP) as an investor consultant during its formative stages, drawn by its mission to deliver more value with every ad you buy. This simple yet impactful guiding principle forms the foundation of NAP’s operations. Based just outside of Chicago, with regional offices in the greater Cincinnati and Detroit Metro areas, NAP has quickly distinguished itself as a dynamic media buying startup.Founded by four seasoned media professionals with a collective 80 years of industry expertise, NAP's innovative approach to working with agencies and advertisers streamlines media buying processes, secures better rates, and maximizes value. My involvement contributed to NAP’s rapid success, allowing me to exit my investment early and demonstrating the strength of their business model and market strategy.

In my role as a CMO, Media Consultant, and Media Strategist, I spearheaded initiatives that significantly expanded the company's media portfolio and drove substantial revenue growth for both the organization and its clients. Leveraging strategic media planning and purchasing, I optimized campaigns to maximize reach, efficiency, and return on investment, resulting in millions of dollars in profit and measurable success across various industries.My contributions included developing tailored media strategies, negotiating favorable rates, and ensuring seamless campaign execution. I built and maintained strong partnerships with media partners, enabling a diversified and adaptive approach that broadened the company’s portfolio and increased overall market competitiveness. These efforts not only enhanced the company’s revenue but also delivered impressive results and sustained growth for our clients.

Recruited to lead the day-to-day operations of a newly established radio company and spearhead the successful launch of a sister station. I strategically identified new business development, sales, and event opportunities to bolster market presence and drive growth. My proactive approach in cultivating relationships with regional advertisers resulted in an immediate gain of over $30K in business, effectively diverting revenue from competitors and solidifying ASRadio's position in the market.In this capacity, I managed a team of 15 talented professionals, fostering a collaborative and motivated environment to enhance operational efficiency and deliver compelling programming. My leadership played a pivotal role in scaling the company's market footprint and establishing sustainable revenue streams.

Kingsport, Tennessee, Us

I spearheaded the development and management of a TV and radio broadcast cluster, implementing a programming model that propelled the stations to achieve top market ratings. In this role, I oversaw and curated program content and managed inventory for two radio stations, ensuring strategic alignment with audience preferences and market demands. I took an innovative approach to redefine on-air sponsorships and successfully pitched new non-traditional revenue (NTR) programs that generated significant revenue in their inaugural year.In addition to my programming and revenue initiatives, I led a dedicated team of 11 professionals, fostering a collaborative and results-driven environment that supported both creative and operational success. My leadership in content strategy, revenue generation, and team management helped establish the stations as market leaders and solidified their competitive edge in a dynamic media landscape.

General Manager (2003 to 2004)Promoted to oversee a team of 30 and manage day-to-day operations while strategically preparing two radio stations for a successful corporate sale. I redefined commercial and promotional inventory tracking systems and implemented innovative sales strategies that secured multiple long-term contracts, ensuring sustained revenue. Additionally, I provided consultation on multi-market promotional efforts, contributing significantly to the eventual property sale, which resulted in a $5.3 million profit.Operations Manager (2001 to 2003)Developed and implemented comprehensive programming policies and procedures, leading to enhanced operational consistency. I conceived and directed numerous creative, sales-driven promotions that strengthened the brand, boosted listenership, and maximized revenue potential. By streamlining vendor management and refining the budget, I successfully reduced staff and overhead expenses by $100K, demonstrating a commitment to cost efficiency and operational effectiveness.

London, England, Gb

My primary responsibility was to safeguard the integrity of the on-air product while developing innovative, non-traditional methods for client participation and sponsorship integration. Serving as the main liaison between the programming and sales departments, I facilitated effective collaboration to align content with revenue-generating opportunities.I conceptualized and executed events such as job fairs, community outreach initiatives, and major giveaways, all designed to enhance audience engagement and boost bottom-line revenue for the sales team. Additionally, I managed significant station partnership accounts, ensuring consistent weekly spending and sustaining the company’s financial growth. My approach combined strategic planning, client relationship management, and creative promotions, positioning the station as a community-centric leader and a strong competitor in the market.

This role marked the beginning of my media career, where I had the privilege of learning from radio legend Al Perry and influential figures such as renowned concert promoter and station owner Don Law. The basement studio where it all began holds a special place in my memory, serving as the foundation for my passion in broadcast media. Surrounded by an exceptionally talented team, I gained invaluable insights simply by observing their expertise and dedication to the craft.My career took a significant leap forward in 1996 when I was part of my first station acquisition, adding two stations in Rochester, NH, to our growing portfolio. This transformative experience was where I truly mastered the art of promotions and sales, learning how to design and implement impactful campaigns that captivated audiences and generated revenue. This formative chapter laid the groundwork for future achievements, equipping me with the skills and confidence that would define my career in media for decades to come.

Communications, Business

High School, General Studies