Michael Sugg Email and Phone Number
chicago, illinois, united states
Michael Sugg's Location
Toledo, Ohio, United States, United States
Michael Sugg's Contact Details
Michael Sugg work email
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Michael Sugg personal email
n/a
Michael Sugg phone numbers
About Michael Sugg
Media pro with a demonstrated 20+ year history of working in the marketing and advertising industries across national and international markets. Skilled in Digital Strategy, Integrated Marketing and Traditional Media. Freewheel/STRATA expert. Well-rounded leader with a Bachelor of Business Administration (BBA) focused in Marketing from the University of Toledo.
Michael Sugg's Current Company Details
Mynt Agency
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Passionate Paid Media Leader
chicago, illinois, united states
- Website:
- myntagency.com
- Employees:
- 9
Michael Sugg Work Experience Details
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Media StrategistMynt Agency Oct 2023 - PresentMynt Agency is the premier performance video and audio advertising company, delivering world-class media outcomes for leading brands. With over $4 billion in revenue generated and a 5.5+ year average client tenure, we specialize in crafting dynamic campaigns that maximize efficiency and ROI. Our unique blend of advanced analytics, deep marketplace expertise, and relentless optimization ensures our clients achieve unparalleled success. Our expertise covers Broadcast TV, Connected TV, Podcast sponsorships, Streaming Audio, SiriusXM, AM/FM radio, YouTube, and Advanced Analytics (MMM+). We offer a fully integrated approach to research, planning, media buying, creative development, and campaign execution.At Mynt, we take pride in our transparent and agile approach. Every dollar is treated like our own, and every campaign is tailored to meet individual client goals. By leveraging real-time data, direct media relationships, and advanced attribution techniques, we consistently deliver more impressions, higher reach, and greater results—achieving an average ROAS of 4x. We don’t just execute campaigns; we build long-term partnerships that drive measurable, impactful outcomes for brands that demand excellence.
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Media DirectorThe Radio Agency Jul 2022 - Jul 2023Conshohocken, Pennsylvania, United States• Directed and managed strategic development, negotiation, activation, optimization and reporting/analysis for agency paid media clientso Agency specialization in audio advertising / Agency concentration in online lead generation• Led reporting and strategy meetings with agency clients, vendors and internal teams• Spearheaded implementation of digital initiatives new to the agency, including the utilization of multiple DSPs• Teamed with the agency Owner and President to develop agency processes/procedures both for paid media and across departments• Educated finance and account teams on emerging trends and opportunities within paid, owned and earned media• Developed and employed professional success plans for paid media team members• Built and supported strong partnerships with media vendors -
Director Of Media ServicesConcentrek Dec 2020 - Apr 2022Toledo, Ohio, United States• Owned strategic development, negotiation, activation, optimization and reporting/analysis of integrated omni-channel campaigns for agency clients as sole paid media expert for the organization• Directed, together with the Content Marketing Director, paid support of client owned and earned media• Advised the Director of Web Development on web optimizations to promote increased paid conversions• Served as paid media lead on strategy/reporting meeting with agency clients, vendors and internal teams• Developed and fostered key vendor relationships• Led on paid media for new business initiatives• Worked alongside agency owners to develop agency processes/procedures across departments• Developed and managed implementation of agency paid media pricing structure• Mentored across departments on integration of Workamajig into agency workflow• Educated agency teams outside of paid media on emerging trends/opportunities within paid, owned and earned media -
Media DirectorRegroup May 2019 - Dec 2020Ann Arbor, Mi• Led and oversaw strategic development, negotiation, activation, optimization and reporting/analysis of integrated omni-channel campaigns for agency paid media clients• Managed in-house department of traditional and digital paid media buyers/planners/strategists o Utilized DSPs and ad servers in-house for paid digital campaignso Utilized Google Data Studio in-house to develop a custom digital reporting dashboard• Hired new talent, fostered educational opportunities and set advancement plans for current talent• Implemented new agency paid media pricing structure to increase profitability• Promoted and cultivated solid client and vendor partnerships, as well as with internal teams• Served as paid media lead on new business initiatives• Sat on the agency executive leadership team• Trained/mentored across departments on integration of STRATA/Freewheel into agency workflow• Traveled as an agency representative to the International Franchise Association (IFA) conference / built out and conducted a media course at the conference alongside other experts -
Integrated Media Specialist - Senior Media Planner/BuyerCommunica May 2017 - Apr 2019Toledo, Ohio Area• Led on development, implementation and stewardship of paid media strategy for agency B2C clients • Assisted in the development, implementation and stewardship of paid media strategy for agency B2B clients• Sole SEM strategist/buyer for all agency clients (B2B & B2C)• Worked in tandem with Accounting Department on monthly paid media billings• Instituted and ran training/mentorship program, integrating Freewheel/STRATA into all media buys (B2B & B2C) -
Media DirectorFruchtman Marketing Jul 2013 - Apr 2017Toledo, Ohio• Led on development and implementation of paid media for high-end jewelers and jewelry brands across the United States and Canada• Responsible for annual client paid media budgets, including maintenance and monthly budget optimization recommendations• Invoice reconciliation and post buy analysis on executed media buys• Co-Op Advertising planning, strategy, implementation and execution, including all filing of co-op documentation• Composed industry articles for the agency's weekly e-newsletter• Traveled to jewelry trade shows as an agency representative• Integral part of new business development/pitches -
Owner/OperatorMzs Media Jun 2006 - Jul 2013• Led on development, implementation and stewardship of paid media (U.S. & Canada)• Client relationships included: Adcom Communications (Cleveland, OH), Aitken & Associates (Columbus, OH), Capstone Media (Brecksville, OH), Fruchtman Marketing (Toledo, OH), Digital Footprint Media (Boca Raton, FL), HART (Maumee, OH), McFrank & Williams (New York, NY), Media Place Partners (Grand Rapids, MI), Midtown Media Group (Nashville, TN), Revol Wireless (Independence, OH), Zimmerman Agency (Tallahassee, FL)
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Software TrainerStrata Marketing Oct 2006 - Jun 2011• Traveled to markets across the U.S. to upgrade and train on media buying software• Conducted online training sessions via WebEx• Managed client list of close to 100 agencies and direct accounts -
Media DirectorCyrid Media Feb 2006 - Oct 2006• Led on development, implementation and stewardship of paid media• Served as paid media lead on new business initiatives• Worked directly with the television production crew to develop campaigns
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Senior Media Buyer/PlannerMalone Advertising Oct 2003 - Feb 2006• Led on development, implementation and stewardship of paid media (primarily for John Deere dealers across the Midwest)• Traveled across the country to meet with John Deere dealers, speak with and present paid media strategy/plans• Traveled internationally as an agency representative for new client acquisition• Trained/mentored media department team members
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National Media PlannerJ. Walter Thompson Mar 2002 - Oct 2003
Michael Sugg Skills
Advertising
Media Buying
Integrated Marketing
Online Advertising
Media Planning
Digital Strategy
Outdoor Advertising
Social Media Marketing
Advertising Sales
Interactive Advertising
Advertising Research
Competitive Analysis
Digital Marketing
Inserts
Radio Advertising
Television Advertising
Print Advertising
Social Media
Search Engine Marketing
Paid Search Strategy
Paid Search Campaigns
Google Adwords
Bing Ads
Retargeting
Michael Sugg Education Details
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Marketing -
St. Clement, Central Catholic
Frequently Asked Questions about Michael Sugg
What company does Michael Sugg work for?
Michael Sugg works for Mynt Agency
What is Michael Sugg's role at the current company?
Michael Sugg's current role is Passionate Paid Media Leader.
What is Michael Sugg's email address?
Michael Sugg's email address is mi****@****ncy.com
What is Michael Sugg's direct phone number?
Michael Sugg's direct phone number is (419)-539*****
What schools did Michael Sugg attend?
Michael Sugg attended The University Of Toledo, St. Clement, Central Catholic.
What skills is Michael Sugg known for?
Michael Sugg has skills like Advertising, Media Buying, Integrated Marketing, Online Advertising, Media Planning, Digital Strategy, Outdoor Advertising, Social Media Marketing, Advertising Sales, Interactive Advertising, Advertising Research, Competitive Analysis.
Who are Michael Sugg's colleagues?
Michael Sugg's colleagues are Tara Ghiselin, Shane Yarchin, Lori Ill, Nikki Reid, Julia Collins, Kelsey Kitt, Angela Glanzman.
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Michael Sugg
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