Michael Sugg Email & Phone Number

Mynt Agency is the premier performance video and audio advertising company, delivering world-class media outcomes for leading brands. With over $4 billion in revenue generated and a 5.5+ year average client tenure, we specialize in crafting dynamic campaigns that maximize efficiency and ROI. Our unique blend of advanced analytics, deep marketplace.

Conshohocken, Pennsylvania, United States

• Directed and managed strategic development, negotiation, activation, optimization and reporting/analysis for agency paid media clientso Agency specialization in audio advertising / Agency concentration in online lead.
• Led reporting and strategy meetings with agency clients, vendors and internal teams
• Spearheaded implementation of digital initiatives new to the agency, including the utilization of multiple DSPs
• Teamed with the agency Owner and President to develop agency processes/procedures both for paid media and across departments
• Educated finance and account teams on emerging trends and opportunities within paid, owned and earned media
• Developed and employed professional success plans for paid media team members

Toledo, Ohio, United States

• Owned strategic development, negotiation, activation, optimization and reporting/analysis of integrated omni-channel campaigns for agency clients as sole paid media expert for the organization
• Directed, together with the Content Marketing Director, paid support of client owned and earned media
• Advised the Director of Web Development on web optimizations to promote increased paid conversions
• Served as paid media lead on strategy/reporting meeting with agency clients, vendors and internal teams
• Developed and fostered key vendor relationships
• Led on paid media for new business initiatives

Ann Arbor, MI

• Led and oversaw strategic development, negotiation, activation, optimization and reporting/analysis of integrated omni-channel campaigns for agency paid media clients
• Managed in-house department of traditional and digital paid media buyers/planners/strategists o Utilized DSPs and ad servers in-house for paid digital campaignso Utilized Google Data Studio in-house to develop a custom.
• Hired new talent, fostered educational opportunities and set advancement plans for current talent
• Implemented new agency paid media pricing structure to increase profitability
• Promoted and cultivated solid client and vendor partnerships, as well as with internal teams
• Served as paid media lead on new business initiatives

Toledo, Ohio Area

• Led on development, implementation and stewardship of paid media strategy for agency B2C clients
• Assisted in the development, implementation and stewardship of paid media strategy for agency B2B clients
• Sole SEM strategist/buyer for all agency clients (B2B & B2C)
• Worked in tandem with Accounting Department on monthly paid media billings
• Instituted and ran training/mentorship program, integrating Freewheel/STRATA into all media buys (B2B & B2C)

Toledo, Ohio

• Led on development and implementation of paid media for high-end jewelers and jewelry brands across the United States and Canada
• Responsible for annual client paid media budgets, including maintenance and monthly budget optimization recommendations
• Invoice reconciliation and post buy analysis on executed media buys
• Co-Op Advertising planning, strategy, implementation and execution, including all filing of co-op documentation
• Composed industry articles for the agency's weekly e-newsletter
• Traveled to jewelry trade shows as an agency representative

• Led on development, implementation and stewardship of paid media (U.S. & Canada)
• Client relationships included: Adcom Communications (Cleveland, OH), Aitken & Associates (Columbus, OH), Capstone Media (Brecksville, OH), Fruchtman Marketing (Toledo, OH), Digital Footprint Media (Boca Raton, FL).

• Traveled to markets across the U.S. to upgrade and train on media buying software
• Conducted online training sessions via WebEx
• Managed client list of close to 100 agencies and direct accounts

• Led on development, implementation and stewardship of paid media
• Served as paid media lead on new business initiatives
• Worked directly with the television production crew to develop campaigns

• Led on development, implementation and stewardship of paid media (primarily for John Deere dealers across the Midwest)
• Traveled across the country to meet with John Deere dealers, speak with and present paid media strategy/plans
• Traveled internationally as an agency representative for new client acquisition
• Trained/mentored media department team members

Bachelor Of Business Administration - Bba, Marketing

Education record