Executive Vice President & Chief Marketing Officer
New York City
Key member of the executive team that transformed IAB into the leading trade body in digital marketing & advertising. Directly responsible for building its brand, financial growth, and thought leadership events. Launched its Annual Leadership Meeting, now one of the top gatherings of digital executives, as well as events in US and at Cannes and Mobile World Congress. Sought-after speaker, at major digital gatherings in the US, China, and Europe. Oversaw revenue and P&L for membership and events, and developed the IAB investment and member relations team. Built many strong, collaborative teams, including in research. Expanded the global footprint of IAB, leading its International division, from China to South Africa and throughout Europe and Latin America. Established its outreach to marketers and agencies across the industry. Created its PR and marketing strategies, for trade press and in social media.