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David E. Email & Phone Number

Principal Business Intelligence Analyst at Kobie Marketing
Location: Dunedin, Florida, United States 10 work roles 3 schools
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Current company
Role
Principal Business Intelligence Analyst
Location
Dunedin, Florida, United States
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Who is David E.? Overview

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David E. is listed as Principal Business Intelligence Analyst at Kobie Marketing, a with 280 employees, based in Dunedin, Florida, United States. AeroLeads shows a matched LinkedIn profile for David E..

David E. previously worked as Director of Business Intelligence at Kobie Marketing and Director of Analytics at Kobie Marketing. David E. holds Mba, Marketing from Northern Illinois University.

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Kobie Marketing

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Profile bio

About David E.

Marketing professional with proven leadership skills & excellent analytical abilities. Demonstrated ability to communicate complex concepts to executive leadership, IT, & operational departments.Specialties: Direct Marketing Catalog ProspectingCampaign Response Analysis Database Research/MarketingMarket Basket AnalysisMultichannel CRM Data MiningCustomer Behavioral Analysis Customer SegmentationText/Sentiment Analysis SAS programming

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David E.'s current company

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Kobie Marketing
Kobie Marketing
Principal Business Intelligence Analyst
saint petersburg, florida, united states
Website
Employees
280
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10 roles · 42 years

David E. work experience

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Director Of Business Intelligence

St Petersburg, Florida, United States

Sr. Manager Marketing Analytics & Data Infrastructure

Hsn

Direct the interpretation, use & implications of consumer information to improve business decisions & knowledge base for future strategic initiatives.Manage a staff of 6: 4 analysts, 1 data infrastructure manager and 1 data infrastructure specialist.Provide quantitative research & analytical support across functional areas to brand leadership. Responsible for monthly customer summary, executive summary of key performance indicators & development of new metrics for measuring the health of the overall customer file and various segments (Best, Credit, New, Web…).Responsible for data infrastructure (data structure, hygiene, NCOA & SAS datasets), marketing list selection and performance evaluation.

Apr 2005 - May 2013

Manager Applied Marketing Sciences

Manager: Applied Marketing Sciences Aug 2002 – Apr 2005Assistant Manager: Database Marketing Jan 2001 – Aug 2002Senior Analyst: Prospecting Merge/Purge and List Rental Fulfillment Apr 1998 – Jan 2001Recruited to develop in-house Prospecting Database, Prospecting Merge/Purge, and List Rental Fulfillment processes. Trained and supervised two employees. Following successful development and implementation of these functions, I was selected to help develop the Applied Marketing Sciences (AMS) Department. The goal of the department was to develop sound customer strategies that would improve topline sales and profitability for five multichannel businesses ($400MM in sales) through the application of CRM analytics and consumer research methods.

Apr 1998 - Apr 2005

Senior Operations/Marketing Specialist

Created custom reports, identifying sales opportunities.Defined requirements for new data warehouse.

Sep 1997 - Apr 1998

Account Representative

Direct Marketing Technology, Inc.

Monitored & reported client merge/purge processes for Sara Lee Direct & various other accounts.Explained & recommended technical processes & products to clients.Interpreted client specifications, revised & corrected JCL programs, examined technical production area output.

Sep 1996 - Sep 1997

Supervisor: Client Database Services

Supervised three teams of two to five analysts.Analyzed production data for trends & processing problems.Administered new category setups/reruns of existing client databases.Database troubleshooter for highest-profile clients (P&G, Tropicana).

Jun 1994 - Sep 1996

Squad Leader - Sergeant

US Army Reserves - 863 Engineer BattalionSquad Leader in a combat engineer company.

1987 - 1992 ~5 yrs

Engineer - Specialist 4

317 Engineer BattalionActive Duty Combat Engineer Unit, Frankfurt, Germany

1985 - 1987 ~2 yrs
Team & coworkers

Colleagues at Kobie Marketing

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3 education records

David E. education

FAQ

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What company does David E. work for?

David E. works for Kobie Marketing.

What is David E.'s role at Kobie Marketing?

David E. is listed as Principal Business Intelligence Analyst at Kobie Marketing.

Where is David E. based?

David E. is based in Dunedin, Florida, United States while working with Kobie Marketing.

What companies has David E. worked for?

David E. has worked for Kobie Marketing, Hsn, Hanesbrands Inc., Member Insurance, and Direct Marketing Technology, Inc..

Who are David E.'s colleagues at Kobie Marketing?

David E.'s colleagues at Kobie Marketing include Brad Acevedo, Marie Deleo, Molly Miller, Donna Mason, and Fred Hanson.

How can I contact David E.?

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What schools did David E. attend?

David E. holds Mba, Marketing from Northern Illinois University.

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