1. Implemented data-driven design improvements to improve overall platform navigation and streamline user journeys across maalexi digital products2. Designed and optimized user interfaces for Maalexi's business model, which includes Warehousing and Procurement solutions, focusing on seamless user interaction and functionality.3. Collaborated closely with cross-functional teams to ensure design consistency and alignment with business goals, including warehousing management and procurement workflows.4. Spearheaded the creation of a responsive design system to ensure the platform’s usability across various devices, improving accessibility for diverse user bases.5. I carry out UX reviews on users -journey on our products, using Hotjar

1. Designed an intuitive interface for a streaming platform featuring Movies, TV Series, Live TV, and Radio.2. Developed interactive wireframes and prototypes, simplifying complex user flows for a seamless experience.3. Created a scalable design system for consistent branding across all features.4. Led usability testing and incorporated feedback, improving navigation efficiency by 20%.5. Collaborated with developers to ensure accurate UI implementation across mobile, tablet, and desktop.

The F* Word is leading the way in digital fashion, offering a powerful, browser-based tool that makes fashion design easier. With our advanced Fashion AI engine, we simplify 3D creations, transforming how fashion is imagined, designed, and launched1. Led the end-to-end design strategy, focusing on developing a cohesive and user-centric product that aligns with Fashflo’s goal of democratizing digital fashion creation.2. I was responsible for the redesign of Fashflo's platform, incorporating an AI-powered fashion tool, which allowed users to effortlessly create, showcase, and monetize their fashion designs in 3D.3. I successfully collaborated with cross-functional teams, from developers to product managers, to implement cutting-edge features like virtual fitting rooms and marketplace integration, making the platform inclusive to both novice and professional designers.4. Successfully increased user engagement with the implementation of a AI fabric generator and visual design templates ( thanks to the team ), leading to a 20% boost in new sign-ups during our early launch.

1. Designed an intuitive and dynamic user interface for Gupa, a web-based travel service platform utilizing an e-concession model, addressing both traveler and vendor needs.2. Tackled the challenge of integrating complex travel booking and vendor management functionalities into a seamless user experience, creating streamlined workflows for both customer and vendor interactions.3.Addressed the challenge of diverse vendor requirements by designing a flexible vendor dashboard, allowing for easy management of concessions and travel services while maintaining a consistent user experience.4. Conducted targeted usability testing to identify pain points in the booking and vendor management processes, iterating on designs to improve user satisfaction and operational efficiency.5. Developed user-centric wireframes and prototypes, overcoming issues related to multi-faceted search and booking processes, ensuring clear and efficient user journeys.

1. Designed a responsive and adaptive UI that catered to different educational levels, providing a personalized experience for primary school students, secondary school learners, and university students.2. Created easy-to-navigate designs that cater to different age groups and educational stages3. Ensured the platform was optimized for both mobile and desktop use, addressing diverse context of use in several environment case model.4. Developed wireframes and high-fidelity prototypes that simplified complex educational features, such as course navigation, progress tracking, and interactive learning modules.5. Conducted usability testing to gather insights from students and educators, iterating on design solutions to improve interaction and learning outcomes.

I mentored and guided aspiring professionals seeking to enter the tech industry, helping them launch successful careers as UI/UX and product designers. Leveraging my leadership and coaching skills, I provided personalized support and practical insights to nurture their growth and confidence in the design field