A record of leadership in the development and measurement of successful, consumer-driven strategies and tactics. Expert in the area of advanced targeting, optimization and ROI/accountability. Experience includes a focus on programmatic television platforms, custom research/survey development, emerging media, consumer acceptance, forecasting, trending, valuation and effectiveness measures.Recent accomplishments:• Provided vision for, branded and deployed "Discovery Engage", a state-of-the-art targeting and optimization platform designed to enable clients to target audiences based on first and third-party behavioral/attitudinal data (vs. demographics) and optimize campaigns to achieve greater effectiveness.• Conceived of and developed the "Curiosity Lab", a custom research capability enabling clients to survey proprietary panel of over 17,000 Discovery viewers/fans, with access to over 17 MM viewers which can be integrated into advanced television platform.• Built digital ad sales research and analytics capability at Discovery from zero base.• Recent Board member of Advertising Research Foundation and active participant in Nielsen's Senior Advisory Committee and Council for Research Excellence, the Coalition for Innovative Media Measurement and several other industry committees.• Presented and participated in several panels and forums focusing on Advanced Television and Media/Marketing.