David Hickman Email & Phone Number

Southampton, Gb

Banbury, England, United Kingdom

o Reporting to the CRO, responsible for delivering £200m+ TO across the core sales and distribution business as well as the manufacturing sales team. Full P&L responsibility down to gross margin.o S&D sales team consists of 32 people covering the following channels: wholesale & convenience (Booker, Bestway, Unitas, Co-op, Spar), Discounters (Farm Foods, The Range, Bodycare, B&M), Retail (M&S, WHSmith, B&Q, Sports Direct, ecomm), and other smaller channelso Manufacturing teams produce the DCS own brand Enliven, as well as own label products for Sainsburys, Lidl, Aldi, Boots, SLG, Karium and PZ Cussons – sales team of 5 responsible for delivering sales and margin targetso Balancing relationships between our key suppliers and our customers, ensuring the sales function operates as an extension of our brand suppliers while delivering channel expertise, category led approach and brand activation across our complex portfolio of productso Creating and developing a first class sales team and driving sales excellence throughout the businesso Bringing change to the organisation to be set up for long term sustainable grow

Banbury, England, United Kingdom

o Reporting into the Sales Director with a team of 12 (10 account managers, 2 field sales execs) and delivering a large profitable P&Lo Responsible for all UK wholesalers (Booker, Bestway, Unitas), Spar, Co-op and the emerging Last Miler/ Rapid Delivery sector (GetIr, Gorrilas, We Bother, Jiffy, Go Puff)o Balancing relationships between our key suppliers and our customers, ensuring the channel operates as a brand extension of our supplierso Delivering channel expertise, category led approach and brand activation across our complex portfolio of productso Focus on people development and driving sales excellence throughout the business

Banbury, England, United Kingdom

Banbury, England, United Kingdom

Burton Upon Trent

o Reporting into the Customer Director for Wholesale and Convenience with a team of 6 account managers (3 CBMs and 3 CDMs)o Managing a complex customer base of 23 wholesalers across Unitas, Bestway and Costco which cover the national independent convenience marketo Managing a large P&L and delivering profit and turnover targetso Implementing a wholesale channel strategy both internally and externally aligned to the overall Off Trade and Convenience strategieso Raising the profile of the channel internally to gain the resource and support the team need to drive the channel forwardo Developing the team through always on feedback, coaching and focus on their PDPso Implementing a People Plan for the entire Off Trade teamo Launching a hard seltzer brand into the wholesale/ convenience channel

London, United Kingdom

o Reports into the European GM with a team of 4 people and dotted line to Trade Marketeerso Delivery of profitable turnover across UK and EU Wholesale channel, Distributors in Scandinavia, Belgium and Holland, and UK retail wholesale channelo Implementing a clear channel strategy and putting in place strong marketing plans and sales teamo Managing and developing a small high performing teamo Driving education through the professional wholesale and distributor channels o Ensuring JBPs in place with key strategic partnerso Working closely with the GM and other senior leaders to ensure delivery of European targets and strategy implementationo Developing processes to increase efficiency across all functionso Brand equity building through price stabilisation across Europe

London, United Kingdom

London, United Kingdom

Southampton, United Kingdom

o Responsible for all sales and marketing across the EMEA region for 5 brands o Delivery of annual sales budgetso Managing commercial costs of the Business to ensure gross profit margins are delivered o Implementation and management of monthly KPI’s for the sales team o Training and developing sales and marketing teamso Executing trade marketing plans across EMEA regiono Implementing a consumer recruitment programme to drive more people to the brandso Launching new brand extensions (6 launched to date) and annual ranges every spring (3 new ranges launched to date)o Communication with global team in Australia and US office to build strong internal relationships, ensure consistent global approach and to share learningso Creating accurate sales forecasts to feed into global demand planning process to ensure stock holding is at the right levelso Identify new markets to work in, decide on best route to market and what partners are needed to ensure timely launch of brandso Customer meetings with key accounts across UK and Germanyo Work closely with Distributors to ensure they are focused on our brands and selling them into the right channels in the right way. Ensure there is a joint business plan in place and is being reviewed on a weekly basis. Monthly phone/ skype meetings and quarterly face to face to meetings.

Winchester, Uk

o Analysing and enhancing KPIs for On Trade field sales teamo Working with Directors to develop On Trade channel strategieso Ensuring brand strategy stays at the centre of everything o Implementing global projects into local market such as perfect bar/ perfect store initiativeso Resource planningo Reviewing sales costs and expenditureo Managing Trimester programme (sales and marketing meetings)o Producing MI for Exec teamo Ongoing recommendations on business improvements to directors o Analysis for On Trade sales directorso Working closely with marketing function to give Brand planning structureo Utilising insight to drive strategy

Winchester, Uk

o Optimising £1million pound Nielsen and CGA insight budget by reducing spend by 7% but increasing the amount of data by 16% o Carrying out numerous consumer research projects that allowed brand teams to make decisions, such as: new Bacardi Breezer packaging that gave better visibility on shelf (increasing sales by 22%) and the launch of the Martini Sparkling range, increasing the parent brands market share by 5%o Creating a dashboard that gave the sales and marketing insight into brand, sku, channel and market performance on a weekly, monthly and quarterly basis. The dashboard incorporated market data, customer data and consumer health metrics. o Managing Nielsen/ CGA accountso Weekly analysis for marketing teamso Sharing insight across the commercial functiono Updating monthly reportso Consumer research projects for the brand teams

Winchester, Uk

o Utilising data to generate insighto Instrumental in the launch of the Jack Daniels 1 litre sku, generating incremental sales uplift of 12% for the parent brando Used category arguments to drive sales of Breezer through Grocery channelo Increased Breezer’s share of shelf within RTD category in the Impulse channel by 16%o Worked with most convenience retailers and Tesco, Sainsburys, Asda and Morrisons - attending monthly meetings with account managerso Data analysiso Producing suite of reports for sales teams

Southampton, United Kingdom & Hemel Hempstead, Uk

o Trained as a project manager to high internal standards (Prince II equivalent)o Moving sales support function from Southampton to Hemel Hempstead with minimal disruption to day to day working o Moved across all processes, processes were reviewed and developed before implementedo Trained new team on all processeso Closed down function in Southampton

Southampton, United Kingdom

o Managing team of 6 administratorso Individual KPIso Process developmento People developmento MI for senior managers, analysis

Southampton, United Kingdom

o Working in team that supports sales functiono Processing monthly, quarterly and annual bonuseso Running incentive schemeo Analytics, excel skills

Bachelor'S Degree, Business Studies

Education record