I am a highly successful sales and commercial lead with UK and European experience heading up sales channels across numerous industries. I have been successful in large companies, with over 10 years FMCG experience at Bacardi, Unilever and Molson Coors, and I have also had great success at smaller companies. Having strong commercial skills in both large and small companies allows me to combine a corporate process driven approach with an entrepreneurial spirit.I have expertise in creating and implementing channel strategies as well as building high performing teams set up to deliver their objectives. Managing multiple markets across Europe has enhanced my ability to implement the right market strategy to ensure successful market growth. I have strong commercial acumen with high capability in P&L management and the ability to deliver ROI.In my last role I was a Business Unit Controller managing the wholesale channel for Molson Coors. I lead a team of six who look after 23 customers across the channel including Bestway, Costco and Unitas. I had full accountability of a large P&L and developing and implementing the channel strategy. I also implemented a People Plan for the total Off Trade to help improve the culture and make it a people first organisation. Prior to this role I headed up the Professional Distributor and Retail Wholesale business for Western Europe for the professional hair care brand TIGI (Unilever). I exceeded my turnover targets each year whilst stabilising the channel profitability. In the 3 years I developed my responsibility from one UK channel to 4 channels across 7 markets delivering three times the turnover, with my team’s headcount only increasing by 2 people. I was also a successful Commercial Manager for a young start-up Australian multi-national in the sports/ leisure industry, doubling the size of the European business revenue in under two years. Through my experience in Commercial Planning (NRM), Category Management and Research & Insight I have developed excellent analytical skills, ability to improve processes and operational efficiencies whilst becoming adept at strategic planning. I understand the importance of data and insight but I am able to turn insight into action, which I have pro-actively brought into the teams I have lead.I am a strong believer in the importance of integrating the company purpose and extolling the brand values into everyday business life.