David Johnson Email & Phone Number

David has an extensive background in advertising and radio dating back to the 1970s. As well as establishing his own advertising agency specialising in co-operative advertising, he had a major shareholding in Radio Pacific in the 1980s.In 1982, with partner Gordon Dryden (New Zealand’s answer to John Laws), David formed the Dryden Johnson Group. As Group Managing Director with a 50% holding in the company, he grew the business into a substantial marketing and publishing company, and established the Trends series of titles. These high-quality publications were initially designed for the Home Interest market, but were soon extended to include the Commercial Design market.In 1987 Gordon Dryden sold his shareholding in Trends to David and moved on the new publishing projects in the education field. David continued to build the Trends brand and by 1989 had internationalised the company. In 1999 David won the Ernst and Young New Zealand Entrepreneur of the Year Award. He has continued his involvement with this programme, judging the awards for the past four years and mentoring up to a dozen different entrepreneurs around the country. In 2005 he was on the international judging panel for the Ernst and Young World Entrepreneur of the Year Award in Monte Carlo.

Listed skills include Management, Marketing Strategy, New Business Development, Marketing, and 12 others.

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  Owner And Ceo

  Trends Media Group Int

  Apr 1982 - Present - 49B Main Highway Ellerslie , Auckland 1051 ,New Zealand

  Trends produces high-quality design-focused content in the form of stories, images and video content, with distribution via print, web pages, eBooks and emails.The content showcases the best in global design ideas, and includes stories and case studies of products and services available in localised areas. The design community and consumers use these channels and platforms, together with builders and developers, to source information and plan for their projects.Through the early… Show more Trends produces high-quality design-focused content in the form of stories, images and video content, with distribution via print, web pages, eBooks and emails.The content showcases the best in global design ideas, and includes stories and case studies of products and services available in localised areas. The design community and consumers use these channels and platforms, together with builders and developers, to source information and plan for their projects.Through the early implementation of a Data Management System, Trends has been able to evolve with the digital age and re-purpose content so it can be used in a variety of ways. Our eBook platform also provides readers with direct electronic links that allow access to additional content and information, such as brochures and client websites.Trends now publishes more than 60 titles a year. As well as specific titles for New Zealand, Australia, USA, SE Asia, The Gulf, China and India, Trends is sold throughout the world and can even be seen in Europe, Africa.Trends is now a global multimedia company, with its own advertising agency and a digital television production facility producing high-quality programmes and DVDs for a wide range of clients. It also has a comprehensive design ideas website ¬– trendsideas.com. The company is run from the 66,000sq ft Trends Design Centre in Auckland, New Zealand. David says Trends has shown that it is possible to live in New Zealand, and, from a base in Ellerslie, operate a multimedia company that takes on the global market.David is committed to expanding the company globally, and offering the multiple media platforms in all the countries where Trends has a presence. In some countries, Trends has 100% ownership of its titles and platforms, and in other countries works with a partner.Trends is looking at further expansion with other specialty subjects outside the home and commercial design market. Show less