Helping our partners build a competitive edge in their markets to find sustainable growth in occupancy, ADR and RevPARs

- Under my management working with 5 boutique hotels, 215 rooms, 17 million annual room revenue in 2022 with a consistent track record of growth in occupancy, ADR and RevPAR. Lateral focus to drive business volume to ancillary revenue generating departments to improve margins in gross operating profits and net operating income resulting in 4% - 5% annual growth across managed assets.- Utilizing market specific research to build, maintain, and improve top and bottom-line financial production for our non-franchise boutique hotels across the United States. Leveraging economic data to create opportunity to maximize potential for each hotel’s leadership teams to achieve market leading results and raise pricing elasticity with ongoing guidance to generate the highest potential revenues.- Create and evolve strategies with ample data driven research to adapt and stay ahead of economic and local market environments. Produce annual budgets and provide ongoing support and guidance for each hotel’s executive teams to allow for high floor and high ceiling range of outcomes. Leverage and grow relationships with wholesalers, travel agencies, and various 3rd party affiliates and partners to ensure each property absorbs the most they can from the market 365 nights a year.- Three core focus hotels in Napa, Willamette Valley and upstate NY are new openings and have consistently been cash flow sufficient with gross operating profit above 40%, EBITDA above 30% and NOI’s between 10 - 15%.

- 2022 KPI: 96% occupancy, $495 ADR and $447 RevPAR.- Led the planning and launch of the newly branded luxury boutique concept as the inaugural hotel of highly acclaimed winery brand, The Setting Wines, and creating ongoing opportunity and cash flow to scale into third hotel by 2024 after successful launch of the second hotel in Willamette Valley, Oregon. - Utilizing a bottom-up approach to build and train a team to deliver the premier wine country experience. Responsible for directing operations, sales, accounting, finance, revenues, groups, events, maintenance, security, HR, and overall growth of the brand. Annual occupancy above 95% and consistently profitable.- Since 2020, the asset is completely cash flow sufficient and yields net monthly profits all year and regardless of seasonality. Brand perception is immaculate on all review sites including Tripadvisor, Google Business and Yelp. Traveler’s choice awards on all platforms are earned and expected annually.- Created substantial PR presence with feature articles in Wall Street Journal, Forbes, NY Times, Haute Living, Luxury Travel, North Bay Journal, Wine Spectator, Noire Voyage, Moneyinc, 7x7, California Home & Design, AFAR, Hemispheres, Visit Napa Valley, Napa Valley Register and dozens of high profile blogs.- Built a robust local brand recognition fostering relationships with the most coveted winery, culinary and experiential partners for the generally affluent clientele that visit this famous destination.- Core focus of developing guest experience and brand loyalty to achieve a rapidly increasing repeat business base with 21% representation in 2022 allowing parent brand to purchase second hotel in 2021.

- 2019 KPI: 76% occupancy, $440 ADR and $340 RevPAR.- Work with the General Manager and asset management team to fix a broken rooms division with urgent focus on immediate improvement of occupancy, rooms revenue, ADR and staffing. - Since 2018, the hotel’s ADR and annual revenues have doubled in 4 years. The improvements to the room presentation, staff training, and guest experience led to rapid ascension in rankings on OTA’s and the main review sites as well as securing several high-profile PR collaborations. - Accelerated lateral development in F&B and group events due to joining the team with low staffing in hourly and management talent. - This property is now the established market leader in the Sonoma Coast market and produces consistent cash flows with valuations producing an exponential ROI up 160% in the time frame.

- Lead all front desk and reservations departments with direct communications to guest services and housekeeping to achieve optimal occupancy and service standards.- Extensive experience with high profile A-list celebrity status guests with utmost care of maintaining their privacy and anonymity, while delivering the ultra-premium hospitality environment.- Accepted housekeeping manager promotion due to organization need during high departmental turnover. - Taught myself Spanish to lead the department of non-English speaking associates and ensure the consistent excellence in synergy throughout the rooms division. In 2018, turnover metrics dropped to below 10% with highest recorded employee satisfaction survey ever.

- Leading all front desk and guest service operations in a high volume / high traffic hotel servicing prominent figures in the music, film and sports industries.- Address any guest issues while training and building culture of empowering all staff to achieve the best possible guest satisfaction scores and minimizing comps with training in conflict resolution.- Implemented rooms upsell program incentive for front desk agents to drive rooms revenue creating an additional $300,000 annual in non-forecasted revenues.- Complete nightly reporting and reconciliations for accounting to ensure accurate reporting and payments.- Starwood Preferred Guest (SPG) brand champion focused on driving enrollments, redemptions, elite guest recognition and building brand awareness and loyalty

- Provide ongoing reporting to Group and Events sales managers to create leads and identify opportunity for driving group business.- Report on monthly, quarterly and annual results for the hotel executive committee. Working closely with the general manager, director of sales and marketing and director of revenue to identify weaknesses and growth potentials.- Manage all systems to allow for optimal lead generation and increase conversion.- Revmax all RFP's and inquiries to help determine optimal business mix to allow for revenue and profit growth.

• Utilizing up sell techniques, earned the hotel an average of $155,000/yr in unforeseen revenue.• Team leader in driving guest loyalty with over 300 SPG enrollments in one year. • Department champion of Guest Experience Index metrics and developing programs to drive guest satisfaction and loyalty.• Helped the hotel meet our yearly GEI goal for 2012. At 2013 year end, GEI improved .30% from previous year. • Graduate of the Starwood Associate Development Program. Exposure to sales, reservations, front office, guest services, and housekeeping.• Trained in Microsoft operating systems, Lightspeed, Galaxy, Micros, and various other tools.• Train new agents to effectively use tools and applications to ensure maximized revenue per guest.• Deliver premium experiences to the most discerning clients at a Forbes 5-star, AAA 5-diamond resort. Frequently receiving positive comments and reviews from guest feedback.

• Managed own advertising, sales, services rendered, and relations with clients and community. • Utilized Microsoft Office to plan, analyze performance and develop new marketing tactics.• Tripled sales volume since end of summer 2007.• Acquired several new clients from competitors.• By summer 2009, was the only private swim coach in operation in the Portola Hills Community.• Maintained customer loyalty which represented 84% of total sales in Summer 2010

• Lead a team of 150+ employees to meet sales goals for a $45 million yearly store. • Lead a green (high results) work center. Operated on a 13% rise in sales from 2010.• Hire, train, coach and develop talented team members to drive profitable sales in a team environment• Per the mission statement from the corporate headquarters, helped lead the 2011 best team ever for shareholders, team members, guests and communities served.• Graduate of Target Business College. Proficiency in sales, analytics, research, reporting, labor relations, talent management, guest relations, sales floor presentation, public speaking and related management duties.

• Foster client relationships to retain over 75% of new clients by delivering excellent service. Consistent leader in performance among coworkers. • Train new hires and generate organization reports as a direct liaison to the president.• Engage social media channels as an effective means of connecting with new and existing clients.• Directed and recorded promotional videos available online at www.waterworksswim.com.• Proactively reach out to clients to develop new products and services to be offered.• Significantly increased sales of Waterworks Aquatics products and services offered by personal promotion, averaging 14% - 17% additional purchases per client over term of engagement.• Highly rated and preferred by customers

direct and record promotional videos. perform market research to recommend new products and services that can be offered. developed marketing plans to help increase sales volume. developed strategic plans for better use of social media

customer service, sales