David Lane Email & Phone Number

Panama City, Florida Area

Creative and strategic manager for a major branded Social Community of 140K (+) via Facebook as well as lead for all outlets for our Social Media Department; Facebook, Twitter, YouTube. Creative and strategic head of all Premium Ad spend, Pay Per Click, and out-sourced social media messages via all social outlets. Managing all destination markets (30+) social media efforts, working directly with each market, directing creative and strategic planning for all social efforts. Head of all 3rd party sources in which we utilize all development and application builds for product on our social network. Managing all relations with Facebook Account representatives and maintaining growth through contant interaction with our outside sources. Personally interacting with our community including; all wall posts, direct fan acquisitions, customer service, contest, sweepstakes, brand awareness, direct interest with the product. I also manage all context and communication between our community and our customer service department. I provide a liaison like service between the communities word and the efforts that take place to give them social feedback and resolve all issues with any related request via our social tools.

Initiated and managed social media profiles for hotel group, gaining large amounts of followers and fans.Attended IAB Social Media Marketplace Conference in New York City teaching methods of selling product through use of social media.Involved with setting up marketing and branding plans for the company through word of mouth program.Created various visual design aspects of promotional items and activities such as gift certificates, events and public relations materials. Worked one on one with the Sales team in establishing daily rates and average daily revenue for the open season.Organized and assisted with fundraiser and silent auction events Raised over 8,000 dollars for the Sobe Institute of Arts through silent auction event largely planned and executed on my behalf.

Built and managed hotel client web pages, customers, and rates for several hundred hotel partners.Wrote promotional copy for site using proper verbiage to target consumer and explain with great detail what the property and promotion had to offer for our guests. Managed online rate cards, including setting and changing rates on daily basis, for multiple hotel partners. Worked directly with marketing department with prepping content for promotional campaigns both on and off site through 3rd party advertisers. Utilized multi-tasking abilities while yielding current rate changes, handling tasks executed through market manager, completing submission inputs, updating content and imagery for hotel partners, and assisting with customer service issues with market. Assisted in negotiation process of the merchant rate agreements and override programs with destination partners, including hotel, ground handlers, destination management companies, and vacation attractions. Broke BookIt.com records in single rooms sold in a 24 hour period with Gansevoort grand opening special promotion. Maintained top positioning with company records for number of room nights sold and total revenue.