David Pyle Email & Phone Number

Portland, OR, US

Portland, Oregon Metropolitan Area

Los Angeles, California, United States

• Marketing lead for Heavy Hitters, the primary brand within one of the top cannabis companies in the United States. Managed a product portfolio that generates $70 million in annual revenue, across 600 retailers.
• Directed all marketing functions, including: brand development, creative design, packaging, digital/e-commerce, visual merchandising, market strategy, and content production.
• Cross-departmental coordination with C-level, sales and product development. Manage brand… Show more
• Cross-departmental coordination with C-level, sales and product development. Manage brand functions within digital, social media, event, influencer and design. Principal liaison with outside agencies. Show less

Portland, Oregon

• Multi-functional leadership role within the marketing department, coordinated with sales, product development and designers to create products and campaigns.
• Developed more than 60 SKUs across seven product lines, directly generating $6 million per year.
• Helped build relationships with international retailers including Walgreens/Boots, CVS and Costco, as well as building out D2C channels through internal and external e-commerce platforms.

Portland, Oregon Area

• Managed national marketing initiatives for Select Oil across California, Oregon, Arizona, Nevada, and Michigan. Coordinated individual state marketing departments to best support global campaigns.
• Successfully contributed to a rapid, multi-state expansion phase which led to the largest private company acquisition in Oregon state history ($1 billion valuation).
• Built strategic relationships and coordinated brand presences at top-tier cultural events like SXSW, Coachella… Show more
• Built strategic relationships and coordinated brand presences at top-tier cultural events like SXSW, Coachella, ComplexCon and SnowGlobe. Show less

Portland, Oregon Area

• Led a small team providing integrated marketing services for corporate clients and events. Components include: branding, marketing, web design and development, and content creation.
• Developed, negotiated and executed multi-faceted partnerships with Anheuser-Busch InBev, Pepsi, Red Bull and Diageo on behalf of client properties.
• Integrated unique event activations around ongoing marketing campaigns, i.e. “Pepsi 1894”, “The Bud Light Party”, “Red Bull Wings”; providing value… Show more
• Integrated unique event activations around ongoing marketing campaigns, i.e. “Pepsi 1894”, “The Bud Light Party”, “Red Bull Wings”; providing value through increased brand awareness and utility. Show less

Vancouver, Washington

• Designed and implemented an inbound corporate marketing campaign that improved brand awareness while significantly reducing total costs.
• Developed internal messaging and protocols, helping revamp the corporate culture.
• Managed external communications with stakeholders through traditional and digital channels.
• Increased revenue through improved client acquisition and reduced attrition rates.

• Designed and implemented public relations campaigns. My duties included: conducting primary and secondary market research; building media kits (press releases, FAQ, etc.); and writing intracompany communications like.
• Created and managed day-to-day operation for client social media accounts.
• Built and maintained media relationships on behalf of our clients

Bachelor Of Science (B.S.), Public Relations, Advertising, And Applied Communication

Bachelor Of Science (Bs), Journalism: Public Relations

Activities and Societies: UO Entrepreneurship Club