David Mcfarlane Email & Phone Number

Ontario, Canada

Building stronger communities and public areas since 1977 - Classic Displays beautifies public areas with furniture and display products. I can help you enhance your environment to become a hub for activity and community enjoyment for all seasons.

Toronto, Canada Area

Toronto, Canada Area

Focusing on the building of the Estrella Damm brand with key customers, distribution, and to grow visibility within the GTA at restaurants and the LCBO.

Burlington, Ontario

Oversaw purchasing and inventory management for the Robert Graham Sportswear brand reporting to the Sales Director. Acted as an expert liaison between sales staff, management, retailers and the Robert Graham Production Management team in New York City. Core responsibilities for launching a luxury fashion season include:• Pricing and Seasonal Set up- Provided the highest level of knowledge and support to sales reps and retailers to optimize sales and market share- Prepared reports for selling season by analyzing historical data and current buying trends - Created, prepared and maintained costing spreadsheets to ensure collection met margin targets- Merchandised showrooms, and created sales forms- Constant communication with vendors regarding samples, pricing and merchandising• Sample Management - Tracked and priced incoming samples as per vendor. Interpreting factors to determine costing/margins- Created internal database and sales forms of collections for sales force and customer service•Purchasing- Worked with Sales Directors to execute seasonal buy, with analysis of seasonal booked units vs. outstanding dollars- Recognized opportunities to minimize lost sales as SKU’s were cancelled in the market, keeping margins high- Maintained strong relationships with factories, vendors, sales reps, logistics and retailers as production proceeded. Executing payments, shipping coordination, ticketing, EDI templates - Determined total loss/gain clearance potentials•Inventory Management- Tracked purchases, sell through, sell outs, excess stock and sample inventory- Received incoming product into software using actual landing factors- Product delivery and allocation of product to customers as received into warehouse•Accounting/Budgets- Created and reviewed budgets with Sales Manager to ensure accuracy - Reviewed income statements regularly in order to proactively identify opportunities that could increase gains and minimize losses for the brand.

* Assist in the development of Second Skin’s apparel business--- Work with Designers, Sourcing Director and CMO to understand trends and business needs to develop product for the golf market.--- Ensure that each collection meets pricing and margin targets--- Analyzing volume sales trends* Inventory Management/Forecasting* Management of National and International sales reps --- The lead in how all sales reps and inside staff are provided with product knowledge sessions and sampled properly--- Develop, distribute and manage general sales initiatives and technical procedures in order to drive sales to the sales force and office personnel--- Preparation and execution of sales presentations during each booking season with green grass accounts, major suppliers and vendors* Inside representative for all key accounts and major retailers--- Including but not limited to All sponsored PGA Tour Players and agents, Clublink, Golf Town, Golf Galaxy, Golfsmith, Green Grass One and key green grass accounts--- Develop, modify and implement branding and sales programs to achieve sales objectives and brand growth--- Develop relationships with key accounts through office calls and events* Sample management--- Receiving and organizing of soft good samples--- Merchandising of head office showrooms, trade show booths and vendor partner showcases--- Distribution of samples to sales reps as well to key accounts* Develop and drive marketing, promotional initiatives and product launches with sales reps and key accounts* Coordinate and attend all trade shows* Coordinate the development of catalogs, photo shoots and POP for all sales channels

* Customer Service Manager for Canadian and American accounts--- Green Grass and Retail (600+ Accounts)* Ensured the Customer service ran effectively and efficiently--- Investigate errors that occur in the order process and develop policies to prevent in the future--- Work closely with Brand Director and Logistics Manager to develop plan of action for product that is oversold, delayed or defective --- Resolve customer complaints when they become escalated* Worked closely with Brand Director to develop training and product knowledge for the customer service team* Be supportive and inspiring to staff and sales reps

* Internal Account Coordinator for Western Canada green grass (golf courses and retail) accounts as well as a National Account Coordinator for corporate clients for the apparel brands – Second Skin, Hollas, Mike Weir and Ahead Headwear (600+)* Internal Account Coordinator for all retail accounts for the brand Phenix Skiwear in the United States of America (60+)* Assisting sales representatives by providing reports, product knowledge, order entry and problem resolution for all accounts.* Executing sales presentations at to various golf course executives at the Canadian PGA Sales Shows as well as corporate clients at the PPAC Sales Shows* Assisting all accounts at all levels with outstanding customer service* Administrative duties