David Olson Email & Phone Number

Caldwell, NJ, US

New Jersey, United States

Englewood Cliffs, New Jersey, United States

• Responsible for designing and implementing new design for channel role within the US business, focus on Club channel.
• Played an integral role in delivering +30% USG Growth in Club (+$185m) in first year in role.
• Educated the organization on Channel strategy and how to win in Club and implemented new workstreams such as a push for curated channel/customer focused assortment and Club focused workshops that resulted in over $50m.
• Working with special project group to have Club integrated into the global innovation funnel.

Englewood Cliffs, NJ

• Customer development finance manager for the Club division responsible for $1b in sales and $200m in trade budget.
• Responsible for internal management and narrative to senior leadership on all division related matters including target delivery, budget management, S&OP forecasting, supply chain, profitability, etc.
• Co-Created 3-Year Club Strategy with Club Director and gained support from senior leadership across functions.
• Resolved $19m over-spend in year 1 and returned Club to growth in year 2 for the first time since 2015.
• Optimized pack strategies such as on Bar Soap, Mayo, Deo, and Knorr which unlocked profit and resolved channel conflict.

Englewood Cliffs, NJ

• Lead manager responsible for co-creating, implementing, and gap closing the marketing strategy.
• Responsible for top growth brand in the category (TRESemme) and achieved #1 competitive share in Hair Care.
• Overhauled the Nexxus plan to deliver first positive performance in years and established pipeline for continued success.
• Reestablished Nexxus business at Costco via excusive pack strategy delivering $30m in gross sales in year 1.
• Developed price and promo Ecommerce strategies for the launch of the Nexxus direct to consumer website.
• Launched Love Beauty & Planet brand, exceeded year 1 USG & Share Targets.

New Jersey

• Primary liaison on Hair and Deodorant business, responsible for negotiating and implementing category strategies.
• Optimized and implemented new shopper marketing strategy for total Ahold team, recognized for improving ROI.
• Led small team to overhaul Peapod’s personal care distribution filling all core voids in less than 3 months.
• Sold in best in class programing around 2015’s primary innovation resulting in 6% market share vs. 1.3% national.

Englewood Cliffs, NJ

• Primary linkage and consultant for multiple business functions including Brand, Customer Development, Finance, and SC.
• Worked cross functionally to develop and execute fully integrated marketing plans with channel and customer level specificity. Played integral role in pricing & promotional strategies as well as target setting and.
• Achieved or exceeded all sales growth, competitive share, and profit targets each year in role.
• Developed and implemented new processes, documents, and ways of working company-wide in the space of delivering content and information to Field Sales.

Englewood Cliffs, NJ

• Overhauled promotional execution process at Unilever and rolled out new ways of working company wide for promotional excellence as well as joint business practices with key accounts.
• Ensured elite performance on top tier promotional events for key customers in the North East and Mid-West Sectors.
• Task-Managed dozens of differing positions including Demand & Supply Planning, Logistics Operations, Transportation, Warehousing, Revenue, Master Data, etc.
• Collaborated with Customer Development colleagues to close the gap between CD and Supply Chain
• Supported numerous job functions via data provision, consulting, process management, etc.
• Worked on multiple project work streams such as the Unilever S&OP process, OSA analysis, POS utilization, Forecast Accuracy, etc.

Trumbull, CT

Oversaw and managed medium to long term strategic supply chain initiatives with Safeway and West Sector Brokered customers. Responsible for leadership level relationship management and conflict resolution.

Trumbull, CT

Managed small team for Safeway and West Sector Brokered Accounts overseeing day-to-day operational issues as well as longer term strategic supply chain initiatives.

Clinton, CT

Handled all day-to-day operational work such as order processing, terms compliance, inventory issues, etc. for the Kroger Account.

Masters, Marketing & Competitive Strategy

Bachelor Of Science, Finance

Activities and Societies: - Alpha Epsilon Pi - Finance Society - Intramural Sports