David Penn Email and Phone Number

B2B channel sales manager managing distribution partners and resellers. •Implemented a B2B pricing model to increase the profitability of the UK B2B channel.• Provided the right solutions for the end users while working closely with reseller partners throughout the sales process.• Collaborated with product management to develop a training programme and ensure all content was available for new product releases.• Identified key manufacturers such as Apple, Samsung and Microsoft and build an ecosystem of products for these devices. This would involve building relationships in the channel with key account managers for these manufacturers.• Held quarterly and yearly business reviews with distribution partners and key reseller partners ensuring agreed activities were being met whilst planning future activities.• Plan quarterly activities and incentives which would align with the product focus by quarter.

iStorage is fast establishing itself as the leading global provider of PIN activated, hardware encrypted, portable data storage solutions. We provide enterprise and government clients as well as consumers with products that enable them to securely compute, protecting their data, whenever and wherever.• Ensure consistent, profitable growth in sales revenues through positive planning, deployment and management of sales personnel.• Identify objectives, strategies and action plans to improve short- and long-term sales.• Manage personnel and develop sales team.• Reviews progress of sales roles throughout the company on a monthly and quarterly basis.• Develops specific plans to ensure revenue growth in all company’s products.• Collaborates with Marketing Director to establish and control budgets for sales promotion and trade show exhibitions.• Weekly team meetings and monthly company wide sales meetings.• Provide Accounts sales floors with product training and demonstration/promotion day support.• Coordinate, write and implement product training for sales with product managers – customising as required.• Feedback market information from competitors to product managers on pricing, opportunities, new products and inventory.• Review the business in selected accounts on a quarterly and yearly basis with key contacts within these accounts.• Implement marketing plans for each quarter for selected DMR and VAR accounts.• Support local, regional and national events/exhibitions/conferences/account activity.• Increase iStorage product awareness and raise profile in accounts via marketing activity and localised management of related trading terms.• Develop relationships with DMR and VAR accounts which iStorage currently have little or no presence in.• Accounts Managed – Insight UK, Misco, Total Computer Networks, CMS Peripherals, Zones UK, ASM Technologies.

Integral is a brand of Integral Memory plc, a company born in the UK as the PC era was just beginning in 1989. Today, Integral Memory produces a wide range of memory and storage products including; DRAM, memory cards, USB drives, Solid-State-Drives (SSD) and Industrial memory solutions.• Increase sales of Integral products into existing customer base and provide market information due the fluctuation in market pricing.• Provide Accounts sales floors with product training and demonstration/promotion day support.• Coordinate, write and implement product training for sales with product managers – customising as required.• Implement proposals of new products for catalogue customers and negotiate new terms.• Proactively look for resellers that do not currently purchase Integral products with a view to open a trade account.• Feedback market information from competitors to product managers on pricing, opportunities, new products and inventory.• Review the business in selected accounts on a quarterly and yearly basis with key contacts within these accounts.• Lease with the marketing department to provide own branding products within selected accounts. Starting with a concept to design and a finished product.• Work with the finance department to ensure all queries are resolved and reviewing credit limits to grow the business where necessary. • Accounts Managed – Direktek, Beta Distribution, Total Computer Networks, Millgate, Banner Business Solutions (Office 2 Office), UK Digital Cameras, Memorybank and Datapac.

Lexmark International makes it easier for businesses and consumers to move information between the digital and paper worlds. Lexmark is a Fortune 500 company, a leading developer, manufacturer and supplier of printing and imaging solutions for customers in more than 150 countries.• Drive sales of Lexmark products across four distribution partners. Training of sales, sales promotions, sales support, marketing activities, events and inventory management.• Implement Marketing plans for each quarter.• Collate and feedback market intelligence to Product management.• Maximise business opportunities through fostering close account relationships and demonstrating product Unique Selling Points. Communicate and feedback potential business opportunities effectively with Large Account Managers, Reseller Account Managers and Retail Account Managers.• Advise Channel partners how best to use the Lexmark brand/logo in advertising and publications.• Coordinate, write and implement product training on the sales floor – customising as required.• Implement and Drive Lexmark Channel Value Programme Reseller programme and new pricing model within the channel.• Support local, regional and national events/exhibitions/conferences/account activity.• Accounts Managed – C2000, Ingram Micro, Northamber and Midwich.

Canon UK LtdThe Canon brand is trusted the world over – the Financial Times placed Canon at number 25 among the world’s most respected companies, out of over 1000 companies.September 2005 – April 2008 Business Development Manager• Assist in the achievement of unit and sales revenue targets set by the Company by providing effective support to Distribution and Reseller Accounts via the implementation of account activity plans and sales driving activities.• Provide Accounts and sales floors with product training and demonstration/blitz day support.• Collate and feedback market intelligence to CCI UK sales and marketing departments.• Maximise business opportunities through fostering close Account relationships and demonstrating product Unique Selling Points. Communicate and feedback potential business opportunities effectively with Key Account Managers and Partner Managers.• Negotiate with Accounts to secure presence on the sales floor, incentives, training time and product related displays in both Distribution and Reseller Accounts.• Advise Channel partners how best to use the Canon brand/logo in advertising and publications.• Coordinate, write and implement product training on the sales floor – customising as required.• Weekly reports – provide feedback on market information, competitor activity, account issues and opportunities to Key Account Managers, Partner Managers, Product Marketing and Trade Marketing.• Support local, regional and national events/exhibitions/conferences/account activity.• Increase Canon product awareness and raise profile in accounts via marketing activity and localised management of related trading terms.

Ingram Micro UK Ltd, Milton KeynesIngram Micro is the number one broad base distributor with an annual turnover of £25 billion. Having a global presence in 32 countries and employing 14,000 people.June 2004 – Sep 2005 D-Link Sales Specialist• I am required to work closely with the D-Link Specialist in Maidenhead ensuring that I keep abreast of all new products released and ensure that relevant information is filtered and accessible to the all the internal and external sales teams.• Proactively sell D-link hardware into existing customer database and try to cross sell from other networking vendors.May 2000 – May 2004 Sales Account Advisor for Retail and Mail Order• Internal account manager for major retail chain and mail order accounts including Micro Warehouse, Amazon, Novatech, Softcat and PC World Business – total annual sales value approx. £45 million per annum.• Proactively selling computer hardware and software to the existing database of accounts and offer technical advice when asked upon. • Responsible for the key development in all accounts offering exclusive deals and tenders. Increase credit limits on accounts where possible to maximise spend.• Achieving daily targets including incoming/outgoing phone calls, and revenue and profit targets. • Maintaining rapport with vendors to establish sales leads and information on new products to achieve results that will hit profit and sales targets for all parties concerned.• Provide daily and monthly sales reports for key accounts.Key Achievements• Promotion from retail independent area to the mail order group.• Growth of accounts:-• Carrot Computers £120k to over £1m p.a.• Tottenham Court Road from £1m to £5m p.a.• Amazon.co.uk £2.4m per annum to over £1m per month since becoming the account manager.