- Opened and administered four markets at grass roots level in Australia, New Zealand, Singapore and Philippines, together with transitioning into four separate Corporate warehouse and distribution facilities - Marketing and distribution of high - quality whole food, health and nutritional products, through and independent commission – based distributor sales force while ensuring that all regulatory requirements in respect of therapeutic claims and compensation claims are in compliance with Company, Industry and Government regulations.- Worked closely at market entry in all four markets with product registration with the ANZ Food Authority ( ANZFA), AVA in Singapore and FDA in the Philippines which involved working with local government officials involving import permits and generally ensuring regulatory and Government compliance.- Established a very strong level of trust with distributors and formed a very close alliance with the top founding pioneer leaders in all markets with a strong emphasis on recognition.-Set up third party product manufacturing in Australia, New Zealand and PhilippinesAsia Pacific Corporate office based in Sydney with a team of seven corporate staff administering Australia, New Zealand, Singapore and Philippines. On site warehouse and distribution facility at Corporate, and third party warehouse and distribution facilities in New Zealand, Singapore and Philippines.- Frequent travel to Singapore, New Zealand, Vietnam and Philippines attending business opportunity meetings and regular domestic travel within Australia. Current holder of the prestigious APEC card for 8 years.- Regular attendee at the annual Direct Selling conference in Australia as well as Board meetings in New Zealand as a Board Director.- Regular attendee at WFDSA World Congress every 3 years- panellist moderator at World Congress, Bangkok October 2021( Virtual Edition )

- Take full responsibility and ownership of the sales force, taking on a leadership role to drive profitable sales and realise future growth opportunities within the Asia Pacific region.- Develop and promote a sales culture based on values and standards, with a dedicated focus on relationship management.- Plan, organise and host field sales and training meetings on a regular basis providing sales support and generally encouraging, inspiring and motivating field leaders.- Extensive local, interstate, and overseas travel conducting training seminars meetings etc and generally hands-on relationship marketing with distributors.

The Company established its administrative offices in Australia and New Zealand in Oct 1998 and became operational in Feb 1999- Total fit-out of both entities from a ‘grass roots’ level, which involved recruiting direct reports, setting up IT and telecommunication systems, advanced technology call centre, warehouse distribution and inventory, freight management and general ‘operation’ related matters.- Full P & L accountability to co-ordinate all the company functions to ensure the overall success of the Australian and New Zealand operations, including sales and marketing, promotions and advertising, customer and distributor relations, warehouse inventory and distribution, materials management, finance and accounting IT , and human resources together with managing a variety of senior external relationships.- Ensure 100% compliance with all governmental regulations, including licence renewal, registrations, TGA, GMP practices, as well as federal trade practices and the respective states ‘Fair Trading Acts’.- Successful road show launch in major cities in Australia and New Zealand, which entailed media releases, press and radio interviews to officially announce Usana’s entry down under and to drive growth from the start up to a major international player

Australia, New Zealand, Japan, South Korea and PhilippinesExecutive Vice President/Sales and Marketing Director- Korea Britannica:- This full P&L general management role was responsible for all business activities in South Korea with the primary focus to maximise sales and profitably, manage the implementation and oversee the production and editorial process for both local and international print and electronicDirector, Call Centre/ Customer Service- Asia Pacific:- This role was key to the growth strategy of the company in a very competitive Asia Pacific market with the focus on developing and implementing company service strategy, as well as directing a strong cultural drive across a multi-site, multi-lingual, multi-cultural call centre environment to provide unparalleled levels of customer service.- Regular visits to the operations of Japan, South Korea, Philippines and New Zealand and review the receivables, address sales management with the focus on finding the balance between following due process and customer service satisfaction. The Asia Pacific division of the company, under my leadership achieved the very best pay-out in the company’s history, evidenced by winning three back-to-back coveted international awards.