David Raphael Email & Phone Number

I believe that branding is everything. Once you have built the foundation, you then have the potential to multiply the value of your business by branding. By finding what makes an organisation different and better, only then can you maximise it is worth. Throughout my career, I have specialised in developing multi channel strategy, managing product life cycles and promotional activity on large product portfolios with high SKU counts. Recently I have focused my skills on new product and range development, product planning and strategic marketing working with external agencies and internal stakeholders to develop brand equity and consumer trust. These roles have provided me a unique and holistic understanding of the relationship between the manufacturer, retailer and end user.Australian businesses need to aggressively pursue trading partners whilst finding ways of competing in a global environment. This includes an integrated multi-channel business environment so customers can trade through their preferred means seamlessly, creating a positive experience and build a relationship with their brand will allow business to grow in a shrinking world.

Listed skills include Negotiation, Purchasing, Product Development, Sales Management, and 30 others.

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  Swinburne University Of Technology

  Business / Marketing