David Rowell Email & Phone Number

Franklin, Massachusetts

David has served as Associate Professor / Program Coordinator at Dean College in Franklin, MA since January 2018. David oversees the BA program in Arts and Entertainment Management including recruitment, program development and management, management of the box office/front of house for the School of the Arts and School of Dance, and teaching a diverse variety of courses including Intro to Arts and Entertainment Management; Venue and Facility Management; Presenting Performing Arts and Touring; Producing for Broadway and Regional Theatre; Theme Park Management; Marketing for Arts/Entertainment/Live Events; and more. David continues his professional work in the live entertainment industry through consulting and volunteering with Association of Performing Arts Professionals (APAP); North American Performing Arts Managers and Agents (NAPAMA); International Association of Venue Management (IAVM); South Arts; and other professional organizations around the country.

Greater Pittsburgh Area

David was Assistant Professor of Sports, Arts and Entertainment Management in the Rowland School of Business at Point Park University in downtown Pittsburgh. He was responsible for teaching multiple class both undergraduate and graduate (MBA) including Intro to SAEM, Marketing and Promotion for SAE, Event Management, Career Prep, Performing Arts Management, MBA Resource and Fiscal Management, MBA SAE Management and assorted master classes and workshops. While at Point Park, David developed and moderated a selected panel presentation “Disrupting the Flow through Technology” at the 2017 Association of Performing Arts Presenters Conference, two Professional Development sessions on Social Media Marketing at the 2016 Performing Arts Exchange, and a session on Nuts and Bolts of Social Media at 2016 Pennsylvania Presenters Spring Conference, along with other professional master class sessions. David was also the Faculty Advisor for the SAEM Club – a student run campus organization (2013 – current). The SAEM Club was selected Club of the Year for 2014-2015 school year at the Annual Student Awards Dinner in April 2015.

Stowe, Vermont

• Oversight and senior management of the completion and grand opening of the new $9 million, 420 seat Spruce Peak Performing Arts Center including:o Research, development, and execution of original artistic programming for presenting series including mainstage performances, educational opportunities and residencies, community engagement events, and facility rentals.o Coordination and installation of all specialized equipment for performance and production spaces including lighting, sound, and stage rigging. • Created and oversaw the Grand Opening Week Celebration with six different events over six days including Ben Vereen, Brooklyn Rundfunk Orkestrata, Eileen Ivers, Sara Watkins, The Spencers, and James Taylor.• Developed overall season and event marketing master plan including diverse marketing mix with advertising, public relations, promotions, internet and new media campaigns, posters/flyer visual campaigns, grass roots campaigns, and media relations.• Served as liaison and primary spokesperson to the local community and the arts / cultural community on a local, regional, and national level including many civic groups and businesses, local and regional arts companies, Arts Presenters of Northern New England, South Arts, Arts Presenters, Vermont State Arts Council, and more.• Management of daily operations for a not-for-profit multi-use performing arts center including: o Supervision of full-time staff, part-time staff, and volunteer company including production, front of house, marketing, development, box office, and customer service.o Marketing (PR/media relations, seasonal, event & institutional campaigns, design and implementation)o Artistic programming and booking of a multi-event performing arts series (artistic planning, vision and selection; scheduling; contract negotiations; seasonal marketing; event management and logistics)o Budget and Finance (annual, seasonal, departmental and event-based, tracking and reporting)

• Classes taught included Legal and Business Issues in the Arts; Marketing, Audience Development and Public Relations; Resource Management – Fiscal, HR and Facility Management; Business of the Business – Graduate level; Theatre Management – Graduate and Undergraduate levels, and others.• Recipient - University Undergraduate Teaching Award for undergraduate Theatre Management course during the 2008/09 academic year• Oversight of Master of Fine Arts (MFA) Theatre Management program including: o Teaching of master classes in current trends and topics in theatre management including basic and advanced presenting, marketing, grant writing, resumes, fiscal and facility management.o Coordination of professional staff and graduate students in assistantships and practicum including marketing, development, theatre management, box office and production management.• Created new curriculum for graduate courses including class structure, lecture and interactive materials, multimedia presentations, advanced topic research, assessment systems and student support materials• Oversight of marketing activities for School of Theatre including event marketing, season marketing, recruitment advertising, Internet/ online marketing and communications, and institutional marketing. Served as Director of Marketing from January 2005-February 2009. Developed new branding campaigns for overall programs that included the MFA Acting Conservatory at the Asolo Theatre, London Extension program and residencies.• Coordinated the School of Theatre social network marketing including website, Facebook, and other campaigns.• Served the School of Theatre’s representative for the 7 Days of Opening Nights Presenting Festival at FSU. • Served as chief consultant on restructuring of presenting series management and operating policies for 7 Days of Opening Nights Festival including leading strategic planning workshops with Board of Directors and staff.

• Oversight and management of construction and completion of $48 million performing arts center including: o Coordination of construction, infrastructure, specialized equipment and organization of performance spaces, performance support (lighting / sound / rigging) and administrative / office areas.o Creation and development of original artistic programming for the presenting series including mainstage performances, Broadway, cabaret performances, residencies, and facility rentals.o Creation of education program structure and initial educational series include daytime performances for local and regional school children, masterclasses and workshops for students and local artists.• Coordinated with volunteer leadership on final $11 million+ capital construction campaign including over $750,000 raised individually for campaign.• Development of highly successful Broadway subscription series (in partnership with Jam Theatricals) that drew 96% season ticket sales for initial season and a 95% renewal rate for second season.• Created and managed Grand Opening Gala weekend including performances by Vince Gill, BB King, community open house and invitation only VIP gala events.• Served as liaison and primary spokesperson to the local community and the arts / cultural community on a local, state, regional and national level including many civic groups and businesses, local arts groups and companies, regional media, Paducah Arts Federation, Southern Arts Federation, Kentucky State Arts Council, and APAP.• Management of daily operations for a not-for-profit multi-use performing arts center including: o Supervision of full-time staff (19), part-time staff (25-40+), and volunteer company (125+).o Artistic programming and booking of a multi-event performing arts series (artistic planning, vision and selection; contract negotiations; seasonal marketing; event management and logistics)o Marketing (PR and media relations, seasonal, event, institutional campaigns, design)

Management of day-to-day operations for a not-for-profit arts foundation ($1.1 million annual) including: Artistic programming and booking of a multi-event performing arts series (artistic planning, vision and selection; scheduling; contract negotiations; seasonal marketing; event management and logistics)Audience development / cultural participation (season ticket and flex package programs; audience surveys / focus groups; increased master classes for students; and developed engagement programs)Wrote and received grants for programming, audience development and education from Verizon, NEA, Florida Arts Council, Target, Florida Power, NDP / NEFA and many others. Raised $250,000+ a year in local corporate sponsorship for past three seasons and over $300,000 in-kind sponsorships per season.Served as liaison and primary spokesperson to St. Petersburg and surrounding communities and the arts / cultural community on a local, state, regional and national level including local companies and business, civic organizations, regional media, Southern Arts Federation, Florida Arts Council, APAP, and NEA.Designed and implemented new branding / image campaign including creation of new logo, revised mission statement with new goals and objectives, and overall multimedia campaign for both Foundation and facility.

Opened and supervised the renovations and expansion for a historic theater (1924) into performing arts center including installation of new counterweight fly system, computerized lighting system, restoration of atmospheric ceiling, state of the arts sound / projection systems, food / beverage facilities and rehearsal studio. Project included restoration of original theater, building of new conference center and joint support structure.Management of daily operations for a multi-venue center including booking / scheduling of theatrical spaces; production management and consultant on all rental events in theatre, ballrooms and conference center; event rental cost estimates; budget and finance; IT co-manager for facility; & facility management.Hiring and supervision of theater staff (4 department heads, 10; and front-of-house staff and box office staff (1 department head, 18 Part-time) for 200+ events per season.Served as liaison and primary spokesperson to Ogden area and surrounding communities and the arts / cultural community on a local, state, regional and national level including local companies, businesses and Universities, many civic organizations, regional media, Western Arts Alliance, Utah Arts Council, APAP, and NEA.

Co-director for a multi-event performing arts series at Weber State University including artistic programming, program development, scheduling, contract negotiations, marketing, day-to-day operations, season ticket package creation and development.Design & layout of all marketing, public relations, and promotions including brochures, playbills and advertising.

Coordination of all performance and technical aspects for a three theater, multi-use performing arts centerManagement of day-to-day operations including scheduling, event and account billings, payroll, budget and finance (yearly, seasonal and departmental) and facility management.Organization and implementation of new policies and procedures regarding health, safety and ADA compliance for audience members and house personnel.Supervision of theater staff (10 Full-time, 15 Part-time and IATSE local crew) and front; for 400+ events per season.

Mfa, Theatre Management / Arts Administration

Bachelor Of Arts, Theater; Lighting Design And Stage Management

Education record

Bachelor Of Arts - Ba, Theatre/Theater