David Soberman Email & Phone Number

David Soberman is a Professor of Marketing, the Canadian National Chair of Strategic Marketing, the Area Coordinator for Marketing and the Co-Chair of the Rotman Business Design Initiative Advisory Board at the Rotman School of Management, University of Toronto. He is a licensed Professional Engineer (Ontario), holds a Ph.D. (Management) from the University of Toronto and an MBA and a B.Sc. in Chemical Engineering from Queen’s University in Kingston.Professor Soberman's research consists of using applied microeconomics and game theory to analyse a number of marketing phenomena. He uses this approach to examine how the operation of markets is affected by the exchange of information between firms and customers, relationships within the distribution channel and the introduction of innovations to markets. Professor Soberman's research has appeared in Marketing Science, Management Science, the Journal of Marketing Research, the Journal of Marketing and the California Management Review. His co-authored article in the International Journal of Research in Marketing "The Economics of Quality-Equivalent Store Brands" was the 2006 recipient of the Best Paper Award. His co-authored paper in Marketing Science "Markets for Product Modification Information" was the 2000 recipient of the John DC Little Best Paper Award. Professor Soberman is an Area Editor for the International Journal of Research in Marketing and a member of the Marketing Science editorial board.Before his doctoral studies, Professor Soberman held a number of positions in marketing management, sales, and engineering with Molson Breweries, Nabisco Brands Ltd. and Imperial Oil Ltd.Specialties: Marketing, B2B Marketing, Strategic Marketing

Listed skills include Marketing Strategy, Marketing Research, Marketing, Strategy, and 15 others.