-Led company’s PR and external communications strategy with a strong focus on media relations for news placement and positive, controlled brand exposure - garnered 3.3 billion UVM in five quarters with Qwick.-Developed robust communications plans with internal and external-facing narratives, writing news releases and statements, tracking and reporting reach, engagement and earned media coverage.-Built and maintained relationships with local and national news reporters and other influencers; secured and coordinated press interviews with company leadership.-Led reactive communication strategies, especially issues and crisis.(Laid off as part of Qwick's 40% reduction in force.)

-Managed the company’s media relations efforts and other PR, such as reactive communications.-Worked closely with investor relations on quarterly earnings reports and related messaging.-Earned news coverage equivalent to 2 billion UVM in 2019, 3 billion in 2020, 12 billion in 2021.-Managed internal communications including executive news briefings and companywide program announcements.

- Rebranded Stephan Insurance & Financial Services; developed branding, created website, developed social media presence on LinkedIn, Facebook, Twitter- Pitched financial services insights and advice to reporters seeking quotes- Created digital presentations for clients and prospective client meetings

- Served clients by writing news releases, pitching media, monitoring news, managing social media inquiries, and tracking and reporting traditional and social media coverage - Assisted with agency marketing by writing and editing SEO blog posts and op-ed pieces- Facilitated internal communications in preparation for client reporting; managed employee time reporting, company calendar and logistic coordination, and monitored company-relevant news

- Helped professors conduct research for current projects and in writing academic articles - Conducted research for academic contributions to the PR and communications literature- Presented PR/social media research paper at an academic symposium

- Assisted the Event Manager hosting guests in suite and club areas on RSL game days and during other stadium events including concerts and international soccer matches - Served as liaison between RSL players and fans at post-game autograph signings, including Spanish language interpretation