Reality Labs brings together the brightest cross-disciplinary minds to build tools that help people feel connected, anytime, anywhere.● SoC Execution Lead - Led and executed a multi-million-dollar display link ASIC project in collaboration with third-party vendors. - Solely managed the entire project lifecycle under a tight schedule, coordinating a global cross-functional team including systems architects, ASIC architects, algorithm, ASIC analog designers, ASIC IO’s, ASIC power integrity, FPGA emulation, evaluation board, software, ASIC packaging, performance analysts and testing. - Managed business aspects like vendor selection (RFI, SOW), coordinating with procurement and partnership stakeholders. - Reported directly to directors and VPs.● Lead Israel Technical Program Manager (TPM) team – Managed a complex, high-density die-to-die connected ASIC project featuring hundreds of processors and power switches. - Oversaw scheduling, risk management, and issue resolution for a cutting-edge SoC with internal and third-party IPs, optimized for low power and manufactured with TSMC processes. - Regularly reported progress to directors and VPs, ensuring project alignment with high-level business objectives.

Inomize specialized in leading full turnkey VLSI projects, from system/architecture definition to full ASIC development.● Technical Expertise: Possessed deep knowledge in system architecture and VLSI/ASIC/FPGA design, working closely with cross-functional teams and managing cross-cultural relationships.● Sales Leadership: Built and managed a sales team across Israel, the US, and Europe, growing revenue from $0 to tens of millions of dollars. ● Sales & Business Development: Led daily activities in account management, tendering, proposal development, quotations, and follow-up, aligning efforts to meet Inomize's sales goals.● Go-To-Market Strategy: Defined and executed go-to-market campaigns, leveraging tools such as Google AdWords, LinkedIn, and Facebook to drive visibility and engagement.● Product Marketing: Owned and managed product marketing strategies, including creating collateral, managing media campaigns, exploring promotional channels, and organizing industry events and trade shows.● Strategic Partnerships: Initiated and led key partnerships with TSMC, one of the world’s largest silicon manufacturers, and played an instrumental role in Inomize’s acquisition of Verisense, a competitor.● Market Expansion: Explored and penetrated new markets, driving growth as part of Inomize’s strategic plan.● Executive Leadership: As a founding member of the management team, reported directly to the CEO and played a critical role in shaping the company’s direction.

Siano developed highly integrated silicon receivers for the emerging mobile digital TV (MDTV) market. ● Global Support Leadership: Built and managed a global customer support team across China, Taiwan, Korea, and the USA.● Technical Customer Support: Led a team responsible for software and hardware/system integration, as well as RF capabilities, ensuring seamless integration of Siano’s ASICs into mobile phones and dongles across various markets.● Sales Enablement: Supported the sales team from initial customer introductions through to the final product, driving successful implementations and customer satisfaction.● Cross-Functional Collaboration: Worked closely with sales, engineering, and development teams to resolve customer issues and ensure product success.● Reporting: Directly reported to the VP of Business Development and Sales.

Adimos wireless multimedia processor ICs and production-ready reference designs enable wireless connectivity● Board Design Lead: Solely responsible for the design of consumer market-targeted boards using OrCAD and P-CAD, enabling video transmission over WLAN.● Production Management: Managed mass production activities, collaborating closely with manufacturers in Southeast Asia, China, and Taiwan to ensure cost-effective designs.● Cost Optimization: Designed competitively priced solutions for the consumer market, analyzing alternatives to achieve cost efficiency.● Video and Audio Signal Integration: Developed systems handling analog multi-format video signals (PAL, NTSC) and various video interfaces (CVBS, S-Video, YPbPr), alongside digital video (ITU.656) and both digital (I2S) and analog audio interfaces for seamless transmission over WLAN.

Alvarion is a leading provider of wireless broadband solutions.● Power Supply Project Management: Led custom power supply projects from specification to final product, collaborating with domestic and international companies in Europe and Southeast Asia. - Defined specifications through cross-functional teamwork. - Authored technical specification documents and developed tenders for manufacturer selection.● Interface Card Development: Solely responsible for the design and development of 10MHz-1GHz Ethernet and E1/T1 interface cards. - Managed all phases of product development, including writing specifications, planning, schematics, and integrating hardware and software into the company’s products.

ECI Telecom is a leading supplier of networking infrastructure for carrier and service provider networks worldwide.● E1/T1 and POTS Testers: Led the transition of E1/T1 and POTS testing equipment from development to production, ensuring seamless integration and operational efficiency.● Testing Equipment Design: Developed specialized testing equipment to enhance product quality assurance and maintenance.