David Ball Email & Phone Number

Dallas/Fort Worth Area

• Seeking a new role with a company where I can better leverage my creative leadership, brand and storytelling skills / experience.
• Created brand identity package and new logo for Clarity® SML, the American branch of a Korea-based RFID company specializing in smart retail price tags. Consequently, three new clients were garnered within 6 months.
• Designed/produced 40,000 customer-reach multi-media promotional campaign plus heavy brand influence implementing mailers, print ads, email marketing to 40,000 Tomlyn Veterinary Science customers. Also included a.
• Created multimedia brand promo campaign for Team MADDIE, an organ donation awareness non-profit that received recognition by the Texas State Legislature boosted and boosted awareness by over 200% via social media.
• Rebranded packaging for Petmate® pet toy and food affiliates. Created a systematic design scheme to ensure brand message consistency that streamlined efficiency by 20%.
• Created a $6 million capital fundraising campaign package for Camp Tahuaya (Boy Scouts/ Longhorn Council BRAND) through visionary print and web designs that revealed new and upgraded buildings and other capital.

Plano, Texas

• Named 2013 Employee of the Year at JCP's corporate HQ campus. Created and produced store signage/graphics and special projects related to JCP Brand Promotions both in-store and digital online presence.
• Headed Christmas Holiday 2012 promotional design team for both creative content and brand management. Designed five national rotating seasonal brand promotional programs & signage.
• Led and managed twice the national “Store Managers Meeting” omni-design team for a 3-day brand conference for all U.S. store managers at the Gaylord Texan hotel; entailed four-months of planning and implementation.
• Created special design projects for national HQ events and multiple brand launches (e.g. Sephora).

Irving, Texas

• In this timeframe, also contract for Dieste Cultura Hispanic and National Boy Scout office.
• Created and produced five large bilingual promotions for Kraft Foods.
• Designed direct mail campaigns, trade graphics, catalogs, and branding items for Dell and HP.
• Created and produced national Boy Scouts of America merit badge books, multiple "100th Anniversary of Scouting" projects, training materials, and complete annual report design schemes.

Fort Worth, Texas

• Headed Consumer Flyer & Insert Team of thirteen creatives that produced 13 product catalogs per year (printed and online).
• Headed design and production of monthly newspaper inserts distributed to over 22 million households.
• Headed the B2B Commercial Flyer Team that produced 12 product catalogs per year distributed to five segmented commercial markets.
• Restructured the department into paired creative teams that improved creativity and efficiency. Trained layout artists and writers that increased self-sufficiency.

Dallas, Texas

• Creative concept through final production of all clients across a broad spectrum of media including television, video, print, collateral, outdoor, and direct mail.
• Successfully pitched three new business clients and later directed brand identity. Other general market and sales promotion accounts included:- Friendly’s Ice Cream & Restaurants- Tia’s Tex-Mex Restaurants- Sewell.