David Ball Email & Phone Number

Dallas/Fort Worth Area

Seeking a new role with a company where I can better leverage my creative leadership, brand and storytelling skills / experience. • Created brand identity package and new logo for Clarity® SML, the American branch of a Korea-based RFID company specializing in smart retail price tags. Consequently, three new clients were garnered within 6 months.• Designed/produced 40,000 customer-reach multi-media promotional campaign plus heavy brand influence implementing mailers, print ads, email marketing to 40,000 Tomlyn Veterinary Science customers. Also included a complete redesign of their catalog.• Created multimedia brand promo campaign for Team MADDIE, an organ donation awareness non-profit that received recognition by the Texas State Legislature boosted and boosted awareness by over 200% via social media, speaking events, specially designed charity race T-shirts, etc.• Rebranded packaging for Petmate® pet toy and food affiliates. Created a systematic design scheme to ensure brand message consistency that streamlined efficiency by 20%.• Created a $6 million capital fundraising campaign package for Camp Tahuaya (Boy Scouts/ Longhorn Council BRAND) through visionary print and web designs that revealed new and upgraded buildings and other capital improvements at the camp.• Completely redesigned Everett (Washington) YMCA & Big Brothers Big Sisters facility that included a 3-D timeline wall, donor profile wall, numerous artistic logo expressions, inspirational quotes, and directional signage designs.• Fully versed in Adobe Creative Suite: Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Acrobat, PowerPoint

Plano, Texas

• Named 2013 Employee of the Year at JCP's corporate HQ campus. Created and produced store signage/graphics and special projects related to JCP Brand Promotions both in-store and digital online presence.• Headed Christmas Holiday 2012 promotional design team for both creative content and brand management. Designed five national rotating seasonal brand promotional programs & signage. • Led and managed twice the national “Store Managers Meeting” omni-design team for a 3-day brand conference for all U.S. store managers at the Gaylord Texan hotel; entailed four-months of planning and implementation.• Created special design projects for national HQ events and multiple brand launches (e.g. Sephora).

Irving, Texas

• In this timeframe, also contract for Dieste Cultura Hispanic and National Boy Scout office.• Created and produced five large bilingual promotions for Kraft Foods.• Designed direct mail campaigns, trade graphics, catalogs, and branding items for Dell and HP. • Created and produced national Boy Scouts of America merit badge books, multiple "100th Anniversary of Scouting" projects, training materials, and complete annual report design schemes.

Fort Worth, Texas

• Headed Consumer Flyer & Insert Team of thirteen creatives that produced 13 product catalogs per year (printed and online).• Headed design and production of monthly newspaper inserts distributed to over 22 million households.• Headed the B2B Commercial Flyer Team that produced 12 product catalogs per year distributed to five segmented commercial markets. • Restructured the department into paired creative teams that improved creativity and efficiency. Trained layout artists and writers that increased self-sufficiency.

Dallas, Texas

• Creative concept through final production of all clients across a broad spectrum of media including television, video, print, collateral, outdoor, and direct mail. • Successfully pitched three new business clients and later directed brand identity. Other general market and sales promotion accounts included:- Friendly’s Ice Cream & Restaurants- Tia’s Tex-Mex Restaurants- Sewell family of auto dealerships- Quaker Rice Cakes- Quaker Chewy Granola Bars- Quaker Instant Grits- Manwich Sloppy Joe Sauce- The Spaghetti Warehouse Restaurants- Wolf Brand Chili - Daisy Brand Sour Cream- Jimmy Dean Sausage- Aunt Jemima Pancake Mix & Syrup- Save A Lot Grocery Stores- Y.O. Ranch Restaurant- Action Rent To Own- Texas Capital Bank- Gatorade (Hispanic)- Cap’n Crunch (Hispanic)- Powerhouse Video and the Interactive Channel