At mastercard, I responsibly facilitate and support successful execution of more than 45 different projects / campaigns at the same time. I efficiently generate proposals to attract potential clients with solutions based on requirements of each of client. Realized and presented marketing proposals for potential clients and current clients. I actively conduct marketing audits and reports in digital media to optimize budgets and results; direct and lead work team. Manage human resources and… Show more At mastercard, I responsibly facilitate and support successful execution of more than 45 different projects / campaigns at the same time. I efficiently generate proposals to attract potential clients with solutions based on requirements of each of client. Realized and presented marketing proposals for potential clients and current clients. I actively conduct marketing audits and reports in digital media to optimize budgets and results; direct and lead work team. Manage human resources and talent to enhance team qualities and capabilities for benefit of project.• Earned over 10M USD revenue by steering 3 successful launches for different banks and cobrand cards in one year from only 5 different banks with 3 banks.• Increased over 120% acquisition of travel cards.• Optimized sales channels for the acquisition of products increasing the acquisition from 10 to 45%.• Accomplished debit product redesign of a massive portfolio.• Steered digital awareness campaign resulting in an increase in market share of 25%. Show less

- Supervise the guidelines and use of the brand in the different retailers website,- Development of strategies to reach sales goals in online channels- Realization and supervision of product campaigns, prices, events and promotional activities ensuring the correct functioning of the same. - Organization and optimization of the budget of the digital area and ecommerce, monitoring of the analysis and operation of web analytics (Adwords, Facebook Adwords, Social Media Campaing).-… Show more - Supervise the guidelines and use of the brand in the different retailers website,- Development of strategies to reach sales goals in online channels- Realization and supervision of product campaigns, prices, events and promotional activities ensuring the correct functioning of the same. - Organization and optimization of the budget of the digital area and ecommerce, monitoring of the analysis and operation of web analytics (Adwords, Facebook Adwords, Social Media Campaing).- Management and optimization of SEO / SEM / Tools. - Coordinate with the marketing and sales team the different plans and strategies for the integration of the online part.- Creation and Develop of Campaign with differents partnerships to unify efforts and achieve sales goals- Relationship with retailers, agencies and manufacturers (Oem´s) to unify efforts and messages focusing campaigns to final customer. Show less

- Leading the Google My Business Strategy and Execution for México, Redefining the online channels campaing, structure and driving a measurement initiative to increase the numbers of leads and verificactions.- Acquisition Marketing, Mexican SMbs, Entrepreneurs and long tail business.- Driving the MX planning Strategy, along with Sp Latam PMO leads, for the FoS and Adwords Express team to achieve the objectives (100% verifications and 114% closed sales)- Facilitated Google´s… Show more - Leading the Google My Business Strategy and Execution for México, Redefining the online channels campaing, structure and driving a measurement initiative to increase the numbers of leads and verificactions.- Acquisition Marketing, Mexican SMbs, Entrepreneurs and long tail business.- Driving the MX planning Strategy, along with Sp Latam PMO leads, for the FoS and Adwords Express team to achieve the objectives (100% verifications and 114% closed sales)- Facilitated Google´s participation at Mexico´s National Entrepreneur Week. (One of the largest event in the America´s, hosting +150K SMBs, Entrepreneurs and More). Show less