Dave Reynolds Email & Phone Number

With 20+ years of experience driving POSITIVE DISRUPTION in MARKET RESEARCH for billion-dollar giants and household names, I can be a strategic force leveraging your data in ways that allow you to make smarter decisions and drive your business forward. I have built a track record of success by engineering solutions and leading large-scale, cross-divisional, cross-functional initiatives. Tackling the most complicated and demanding challenges on tight timelines is where I shine.★ Entrepreneurial in Mindset and Execution★ Uses Technology to Solve Complex Business Problems★ Insources a Vast Scope of Projects with Bottom Line ResultsKEY SKILLS: Analytical thinker • Tactically executes toward strategic vision • Highly comfortable with ambiguity and adaptable to changing situations • Demonstrates an entrepreneurial spirit through calculated and fearless decision making • Challenges the status quo by promoting new ideas and new approaches • Self-sufficient, yet collaborative team builderAREAS OF EXPERTISE:★ Trade-off Analysis – Conjoint/Discrete Choice, Menu Based Conjoint, Max/Diff★ Pricing - Elasticity, Sensitivity Analysis, Willingness-to-Pay, Van Westendorp, Newton-Miller-Smith★ Optimization - Genetic, Greedy, Linear, Non-linear, TURF★ Forecasting - Regression, ARIMA(X), Exponential Smoothing, Judgmental, Ensembles★ Segmentation - Latent Class, CART/CHAID Decision Trees, LDA, Naive Bayes, Ensembles★ Difference Testing - ANOVA, ANCOVA, MANOVA, A/B Tests★ Key Driver Analysis - Correlations, Confirmatory/Exploratory Factor Analysis, PCA, Shapley Value, Structural Equation Models, PLS-Path Models★ Statistical - R, SAS, SPSS, Sawtooth, Ngene, LatentGold★ Programming/Database - VBA, VB/C#.NET, SQL, SQLite, MySQL (c/w in C, Java, Python, VB)INDUSTRIES SERVED★ CPG, Food & Beverages, Pharma/Biotech, Technology, Finance, Health Care, Insurance, Travel

Listed skills include Analytics, Segmentation, Statistical Modeling, Sas, and 45 others.