Support ServiceNow's Cloud portfolio of products as part of the Technology Workflows business unit, which includes ITOM, ITSM, Cloud Observability and AIOps.

* Responsible for product marketing initiatives across the Elastic Enterprise Search solution which includes Elastic App Search and Elastic Workplace Search. * Collaborate with cross-functional teams in demand gen, editorial, product management and training teams to bring solutions to market.* Oversee release marketing for Elastic Enterprise Search which includes messaging, enablement and launch activities.* Deliver sales enablement to global sales teams and through targeted field marketing activities.* Drive horizontal use cases across Elastic Observability, Elastic Stack, Elastic Security and Cloud teams.* Create and deliver webinars and sales enablement to support campaigns, field activities and global enablement initiatives.

Responsible for go-to-market activities for Coveo's AI-powered search solutions within the Salesforce ecosystem which includes:• Educating and enabling sales and alliances to sell with compelling messaging and positioning across Coveo's Salesforce line of business including search use cases for self-service, contact center, partner communities, in-app search and sales productivity• Collaborating with product management and R&D to market quarterly releases to prospects, partners and customer base• Development of buyer personas per solution to inform all outbound activities• Creation of sales and prospect enablement content to present via webinars, events and one-on-one meetings• Launching new products and editions into the marketplace with cross-functional launch teams, including developing customer-facing assets, web content and sales collateral• Participating in Coveo field events to drive new pipeline and communicate the Coveo story to customers and partners• Development of buyer personas to inform go-to-market messaging

• Develop lead generation collateral (eBooks, white papers, infographics) and thought leadership assets to drive top-of-funnel leads• Develop sales playbook for global markets teams to sell Humanify into TeleTech accounts• Manage budget and web/creative agencies for online campaigns and event management• Oversee campaign management system (HubSpot) and report results• Managed digital and creative agencies across multiple locations and accounts• Produced content for first Humanify-TeleTech Summit and partner advisory board

Sales and Field Enablement· Manage field training programs for NA, EMA and APAC sales teams for monthly product releases · Develop and deliver product content and sales promotions to support monthly release cadence· Research and package competitive differentiators to field for FUD in sales process· Developed Lithium’s first sales certification program for social customer care portfolio. Achieved 95% uptake during first quarter after launch· Work with Lithium Learning program manager to develop product modules for Community and Social Support solutionsContent Development· Write lead generation collateral (eBooks, white papers, infographics) and thought leadership assets to drive top-of-funnel leads for Lithium Social Web product line· Create storyboards and talk-tracks for web-facing demos and click-thru demos for sales teams· Write Sales Playbook twice a year for Sales Kick-off (SKO) along with Competitive Kill Shots for top five competitors in social customer service marketCustomer Success· Prepare quarterly business updates and customer testimonials for Tier 1 analysts specifically around Gartner Magic Quadrants and Forrester Waves· Recruit customers for case studies and success metrics before handing off to Customer Reference Manager for ongoing requests with salesStrategic Events· Oversee social customer care track at Lithium’s annual customer conference (LiNC) and program manage social command center onsite· Deliver sessions and product demos at Lithium-produced events throughout year· Demo and speak at third-party events produced by TSIA, SOCAP, CRM Evolution, Useful Social Media and Aspect (strategic partner)

Highlights- Supported messaging, go-to-market functions and content for Salesforce Service Cloud- Ranked in top 4 percent of most influential employees on Chatter within salesforce.com- Delivered breakout sessions for regional Cloudforce New York, City, Boston and Chicago events. - Hosted first industry analysts Q&A roundtable segment at Salesforce Live from DreamforceGo-to-Market · Created market-differentiating positioning and go-to-market messaging for Service Cloud product line – the fastest-growing product at salesforce.com· Oversaw quarterly themed sales enablement programs with global lead generation teams, leading to a 22% YoY increase in pipe for customer service and support products.· Worked with cross-functional teams to deliver relevant messaging and packaging to sales, EBRs and industry analysts.· Developed campaign content and live webcast to drive prospect registration and viewership for Salesforce Live with industry guests Gartner, ICMI, IDC, Forrester and Altimeter Group.Analyst and Influencer Relations· Lead analyst relations outreach for annual Gartner Magic Quadrant and Forrester CRM Wave for Service Cloud products· Briefed and demo’d products for media, bloggers and analysts for product releases and new social customer service announcements.Strategic Events· As track leader at Dreamforce 2010 and 2011, oversaw Service Cloud and Social Customer Service content for more than 40 sessions yearly, including third-party ICMI content.· Cultivated ongoing relationships with third-party analysts and influential social customers for Social Customer Service Advisory Board.· Developed deep-dive sales and customer enablement content leveraging web, PowerPoint, YouTube and webinar content.· Reported directly to vice president of product marketing for salesforce.com

- Outbound product marketing for contact center and service product line- Devlop sales enablement, demand generation and customer marketing and Web content.- Key Siebel CRM products supported include: Contact Center and Service, Contact OnDemand, Siebel CRM OnDemand, Siebel Field Service