David Collins Email & Phone Number

Devon, England, United Kingdom

Cradlepoint (part of Ericsson) is the leader in wireless solutions that unlock the power of LTE and 5G networks for FWA, IoT, In-vehicle and Private Network applications.Working with our field teams, channel partners, service providers and customers to provide local presence and voice into the wider Cradlepoint organisation on all product related matters. Working with the product and regulatory teams to ensure requirements for new products are clearly understood to meet local country and market needs (e.g. spectrum, homologation, data sovereignty, security certification etc)Providing bid support through competitive insight to help account teams position most effectively.

Working within the Collaboration Business Unit, I lead a dedicated team creating and delivering digital-first marketing and GTM support supporting Service Providers and VARs across EMEAR. Our mandate is to speed time to market and drive partner success of UCaaS services through best practice insight, digital marketing tools, content and resources.- augmenting partner launch and go-to-market programmes.

United Kingdom

BroadSoft was acquired by Cisco for $2Bn in 2018. Reporting to the CMO and leading the EMEA Go-To-Market (GTM) team, we provide guidance and support to service providers and other partners across the region to help drive selling, onboarding and adoption of BroadSoft applications through a digital transformation program. The program was called "Powered by BroadSoft" and was cited by Gartner as an example of vendor best practice.

London, United Kingdom

Interim consulting working on a variety of interesting projects spanning unified communications, hosted IP telephony, IoT and smart city services. Customers included BT Wholesale, Etisalat and Cisco.

London, United Kingdom

Reporting to the CEO and Chairman my specific areas of responsibility were: Full budget management, portfolio/product marketing for both fixed and mobile solutions; sales value proposition and messaging development, sales training and enablement, lead generation and opportunity creation; definition and execution of GTM plans; partner management (BT and EE); digital marketing, marketing communications, PR and brand management.During my time with Resilient we appeared in the Times Tech 100 Fast Track and achieved growth of over 20% year on year for 5 years. I personally managed the rebranding and renaming of the business and built a multi-function marketing team.

London

Brought in and reporting to the CEO I had full product management and product marketing responsibilities liaising with end customers, partners, sales, marketing and the development team.I led the definition and launch of a portfolio of hosted telephony services that underpinned business growth contributing revenue of £50M from our partnership with BT. I introduced Agile development processes to the Product Management and Development functions upon joining the business.

Bristol

LogicaCMG Mobile Networks served half the world’s mobile operators.Two out of every three text messages sent used LogicaCMG equipment.My role focussed upon specialist sales support and marketing of new mobile voice and data propositions to mobile operators and strategic partners mainly in EMEA but also in SA. I was assigned to Vodafone and FT/Orange accounts and responsible for respective account plans.During my time with Logica I provided expertise and insight to a Saudi Operator which resulted in the largest single sale of its data charging product exceeding £14M.

Bristol

Product and marketing responsibility for the creation of propositions and market establishment of solutions which achieved marketing leading position and a million £ revenue stream. I was responsible for SMS and mobile data real-time charging solutions working with a dedicated team of developers based in Prague.

Corsham

Flexion Systems provided small to medium sized businesses with telecommunications solutions using integrated voice and data technologies.At Flexion I had overall responsibility for roadmap and product management for this VC funded startup which focused on the UK and US markets.

Co-founder and director of this software consultancy specialising in set-top box, thin client and network management technologies.

Cirencester

Product Management of Remote Access Routers