Launched media practice focused on the future of connective storytelling, steering agency and brand partners to reorient their approach around the customer experience. Prioritize deep research, differentiated positioning, contextual relevance, and connective storytelling to craft audio and video campaigns that more effectively gain attention, create engagement, and drive brand pre-disposition.• Drove ROI as high as 6:1 on campaigns for Lilly, PayPal, and Kia Motors by leveraging novel data techniques such as sentiment analysis to deliver contextually relevant campaigns on broadcast, owned media, social media, OOH, CTV, and OTT platforms• Closed an $80M new business pitch, winning the Mercedes-Benz account globally. Partnered with Omnicom Group Leadership Team to develop a strategy built around a 45-minute scripted narrative on the capabilities of their new Media Innovation Center• Exceeded projections by 500% on a landmark children’s allergy drug campaign for Aimmune Therapeutics. Utilized neuroscience insights to improve campaign effectiveness and built a multi-platform launch strategy (print, broadcast, social, OOH)• Achieved a 30% surge in new business growth for Palo Alto Networks. Formulated brand positioning and a multichannel production strategy (broadcast, events, social media) and produced campaign media for new market openings globally• Spurred landslide victory for candidate Erik Bottcher in NYC City Council race with 71% of the ranked-choice vote. Identified key voter blocks, defined positioning, and designed/wrote/produced campaign, media plan, and ads• Increased brand recall ~11% by leveraging neuroscience insights to optimize brand placement and attribution in ads for brands across multiple categories, from consumer goods to cyber security.

Promoted to lead Production within 8 months of joining company. Reengineered an underperforming department into a world-class production studio, engaging practices to recruit, mentor, and deeply value all voices, reshaping the vision and developing a fully integrated, future-ready team focused on the customer experience. Scaled the agency through a sweeping digital transformation, introducing next-level systems to amplify collaboration, productivity, and innovation, delivering 10+ billion earned media impressions and 250M+ online video views. Head of Production, North America (2015-2017) | MOMENTUM WORLDWIDE• Delivered improvements across all key metrics, including reach, impressions, ROAS, ROI, earned actions, and customer engagement• Drove 300% expansion in production operations by executing a clearly defined plan and aligning people, assets, and teams around a vision focused on creating value for colleagues, customers and clients• Trimmed project timelines 26%, accelerated speed to market 21%, and slashed production costs $200K by migrating to a cloud-native platform that integrated visioning, collaboration, and editorial tools into creative, efficient workflows • Boosted on-time delivery from 50% to 95% and client satisfaction 20% with a new post-production process• Elevated productivity 35% by leading a targeted behavior change initiative focused on building a culture of creativity, accountability, inclusivity, and collaboration—developing capabilities through workshops, job shadowing, and coaching • Achieved a 280% increase in average ROI and YouTube video completion rates as high as 97% by rolling out a performance measurement system to identify opportunities to optimize content and distribution strategies for greater reach, engagement, and effectiveness

Managed end-to-end delivery of high-priority media campaigns, forging strategic partnerships and serving as a trusted advisor on multimillion-dollar client accounts including Verizon, American Express, Samsung, NFL, NBA, Coca-Cola, Mondelez. Additionally, carried out dual responsibilities managing post-production studio operations.• Acted as lead partner for creative and client services teams, overseeing development, scoping, casting, talent, and vendor relationships while managing budgets, schedules, costs, risks, and all legal and delivery requirements• Produced Teamed Up and Teamed Up II, live-action, long-form branded programming watched by 60 million prime-time viewers on CBS and ESPN and 8 million fans streaming online/mobile• Produced American Express’s most viewed video, amassing over 22 million views and achieving an ROAS of 8:1 by analyzing factors common to viral media and integrating insights into creative and production strategy• Produced the world’s first VR experience that synchronized movement in a virtual space with real-world actions, achieving 1 billion+ earned impressions and a Grand Ex Award

Built company from the ground up, delivering original motion pictures to theatrical and digital audiences worldwide. Developed strategic industry relationships and led end-to-end production operations, including story creation, financing, P&L, creative development, logistics, negotiations, distribution, and marketing.• Secured 19 sold-out screenings and per-screen grosses as high as $61K. Negotiated union contracts and tax incentive buybacks, slashing costs by $850K and recouping $2.3M on projects including: - Welcome to Academia: $7M SAG/DGA/IATSE production. Union cast and crew of 300+ - Screen Door Jesus: $3M SAG/DGA/IATSE production. Best Picture at Hampton’s Int'l Film Festival. U.S. theatrical release - Washington Heights: $500K SAG production. Winner of Best Film at IFP, Austin, and Tribeca Film Festivals. U.S. Theatrical release - Calling It Quits: $500K production. NPR Interview / Global digital release• Drove global sales of 35,000+ units for Calling it Quits. Negotiated co-marketing agreements with dozens of partners, leveraging second-party data delivering the film to global audiences via emerging digital and streaming platforms• Cut production costs 9% by developing cutting-edge digital technologies and workflows, increasing efficiency and empowering casts and crews to spend more time focused on their creative efforts• Cultivated strategic relationships with distributors, exhibitors, and finance partners, identifying favorable distribution channels and revenue opportunities, optimizing placement, timing, and visibility in competitive markets• Increased effectiveness 60% for McKinsey & Co., leading a multi-disciplinary, international team in reimagining their internal e-learning platform around an immersive, narrative framework• Produced Analogia, a first-of-its-kind media/art/architecture experience seen by 2 million people during its 10-day run in NYC’s Bryant Park. Covered by NY Times, NY Post, NPR