• Provide critical insight to the Executive Leadership team to guide the strategic direction and creative development of key business initiatives, including Scouting, Model Prep, and WeLoveYourGenes. • Operate as a strategic partner to improve operational efficiencies and contractual congruity across NYC, LA, Paris, London, Milan, and Sydney offices.

• Oversaw IMG Models global network and led 200+ executives in Women’s, Men’s, Talent, Development, Scouting, and Marketing/Production divisions across six international offices. • Collaborated with Corporate Communications, HR, and Legal teams to represent the IMG brand, recruit, direct and evaluate top executives, and oversee all representation and partner contract negotiations.• Partnered with Jeni Rose to lead worldwide scouting, signing and talent development with a pronged approach of traditional and digital scouting tactics, most notably @WeLoveYourGenes, @TheLookout, and targeted Instagram/Tik-Tok activations.• Devised social-media strategies for content ideation and creation, platform integration, audience activation, and monetization through multiple new revenue streams.• Represented IMG Models in numerous Endeavor Packaging teams, including Endeavor Experiences and Endeavor Audio.Highlights during this period:• Instructed the executive action to remove all measurements from IMG Models websites globally on September 5th, 2020, being the first network to ever do so in an unprecedented effort. • Co-Founded and acted as Director of “Fashion Camp”, an annual summer camp hosted at IMG Academy in Bradenton, FL, for 100 attendees and managed the entire camp from planning and activations to reporting. • Targeted, negotiated terms and closed a partner deal with Influential, the best-in-class influencer marketing company, and established an in-house analytics team to provide reporting metrics and facilitate data-informed decision-making.• Championed the strategic launch of IMG Models Curve and Brawn initiatives, merging (not separating) the new business units with the existing roster of talent.• Acted as primary contact for executives and country music talent with WME Music Nashville.• Expanded and evolved the Model Prep program, incorporating live-streaming, a resource library, and a digital-shorts video series to expand the audience.

• Responsible for leading the IMG Models network, focused on developing and executing strategies to drive corporate success across the global company.• Designed and built a proprietary scouting program that compiles and displays data on all worldwide scouting prospects, providing an interoffice platform for the sharing of information, opinion and accountability.• Pioneered and directed the development of all IMG model health and education policies and programs.Highlights during this period:• Spearheaded the 2015 & 2016 #WMagModelSearch under the strategic partnership between W Magazine and @WeLoveYourGenes, responsible for oversight of contract negotiations, technical developments, operational management, and winner selection alongside Edward Enninful.•Communicated a specific vision and launched WeLoveYourGenes with Jeni Rose in 2014. #WLYG is a multi-platform worldwide digital-media scouting initiative, granting IMG Models a significant competitive edge in the discovery of new talent.• Expanded IMG Models' global reach in 2013 by launching the Australian Headquarters in Sydney and recruited a high-calibre Executive Leadership Team. • Personally signed Gigi Hadid (2012), who would go on to become the most successful model in the world.

• Highlights during this period:Created, Founded, and Directed 'Model Prep' (2008), a holistic program aimed at supporting talent as they navigate throughout their early lives/careers. Key areas of this educational, health and wellness program include financial literacy, mental health, nutrition, civic engagement, media training and self-defense.• Partnered with IMG Digital Media and Conde Nast/Vogue.tv to produce Model.Live (2007), a behind-the-scenes glimpse into the modeling industry which generated 100M+ impressions and was cited as 'among the biggest budget Web-tv projects to date' by the Wall Street Journal.• Co-Host/Judge of the entire series “The Model Scouts”(2010), an 8-Episode Irish reality documentary series initially aired on RTÉ (Ireland) that was nominated for “Best Entertainment Programme” at the 2010 Irish Film & Television Awards.

Highlights during this period:• Scouted and developed globally recognized talent, with a specific focus on Russia, Brazil, Europe and Australia.• Assembled the 4-city US tour of “Fashion Tour Live”, an idealized traveling fashion show combining top models and musical acts.• Project Lead for prominent production shows including "MTV: Model Mission” and “Fashionably Loud” (1998-2001).• Cast and helped produce Yohji Yamamoto Y’s campaign exclusively featuring our newly scouted Russian models and traveled with the creative team to St. Petersburg, Russia, to shoot the campaign and look-book, 2000.

Highlights during this period:• Managed the day-to-day operations and scheduling for IMG Models, ranging from beginner to world-renowned. • Secured multi-million dollar endorsement deals and negotiated all contracts on behalf of the models, including multi-year fragrance, apparel and cosmetic contracts with Prada, Calvin Klein, Ralph Lauren, Marc Jacobs, Estee Lauder, & Maybelline. • Booked editorial shoots and covers for all major US and international magazines, including American Vogue, Italian Vogue, British Vogue, & W magazine.• Booked all major shows at New York Fashion Week.• Curated and organized all materials used to help create the image of the models and promote them to customers via portfolios, comp cards, web pages, and other mediums.

• Supported flagship European customers including Chanel, Dior, Louis Vuitton, Balenciaga, Yves Saint Laurent, French Vogue