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Effectively identified significant growth areas and disruptive ventures beyond the core eCommerce business and built innovative consumer experiences that target the consumer segments not yet a part of the portfolio resulting in improved market position and financial growth for NewBalance.com.* Sports Marketing: built an innovative brand / athlete relationship platform designed to activate and leverage New Balance athletes, connecting their millions of fans/followers to New Balance.com… Show more Effectively identified significant growth areas and disruptive ventures beyond the core eCommerce business and built innovative consumer experiences that target the consumer segments not yet a part of the portfolio resulting in improved market position and financial growth for NewBalance.com.* Sports Marketing: built an innovative brand / athlete relationship platform designed to activate and leverage New Balance athletes, connecting their millions of fans/followers to New Balance.com in an authentic and "valuable" way.* Team Sports: developed a vision, strategy and new platform that is the optimal consumer experience for team orders (organizations, schools, coaches, parents, players) with a clear, competitive point of differentiation and own-able positions aligned across the organization. Show less

Responsible for the strategic and operational leadership of the global eCommerce portfolio (NewBalance.com, Warrior.com, PFflyers.com, CobbHillShoes.com, JoesNewBalanceOutlet.com). Partnered with key business stakeholders within the greater organization to continually align and evolve the business to help meet their diverse needs and deliver business results.* Grew the NewBalance.com US business and organization at a 13% CAGR while increasing VOP 42% over the same timeframe* Grew… Show more Responsible for the strategic and operational leadership of the global eCommerce portfolio (NewBalance.com, Warrior.com, PFflyers.com, CobbHillShoes.com, JoesNewBalanceOutlet.com). Partnered with key business stakeholders within the greater organization to continually align and evolve the business to help meet their diverse needs and deliver business results.* Grew the NewBalance.com US business and organization at a 13% CAGR while increasing VOP 42% over the same timeframe* Grew the corporate outlet web business at a 38% CAGR and significantly shifted strategy in '13 resulting in an over delivery of the VOP by 31%* Established and evolved organizational structure, job responsibilities, performance metrics while growing from 80+ employees to over 200.Most notable projects designed, developed, implemented and managed from scratch:* Launched 7 new e-commerce businesses (3 domestically, 4 Internationally)* A comprehensive "brick and click" strategy to consolidate all of the disparate New Balance store websites (+100) onto a single platform. This created one singular and consistent brand experience while accommodating for local nuances.* A digital in-store service tool that brought the website inventory and information to the sales associate working the floor creating a better consumer experience and saving sales when store inventory was not available.* Renovating and relocating to a new 40,000 square foot office space that provided associates with an innovative, forward thinking, flexible work environment to meet their diverse needs and enhance the way associates work and play together. Show less

Part of the original executive team that built several eCommerce businesses from 5 employees doing $1.2M annually to 80+ employees doing $32M eventually being acquired by New Balance Athletic Shoe Inc. as their first significant step towards selling directly to consumers. Partnered with the other EVP and President/Owner to build and evolve all aspects of the overall organizational strategy, structure and processes.* NewBalanceWebExpress.com: $1.2M - $27M (47% CAGR)* Championed the… Show more Part of the original executive team that built several eCommerce businesses from 5 employees doing $1.2M annually to 80+ employees doing $32M eventually being acquired by New Balance Athletic Shoe Inc. as their first significant step towards selling directly to consumers. Partnered with the other EVP and President/Owner to build and evolve all aspects of the overall organizational strategy, structure and processes.* NewBalanceWebExpress.com: $1.2M - $27M (47% CAGR)* Championed the New Balance retail and digital activation of the LaSalle Bank Chicago Marathon (from '03 - '07, now Bank of American Chicago Marathon) turning it into a full year, digitally integrated program that generated over $1M in sales during a 3 day event.* JoesNewBalanceOutlet.com ('03 - '08): $0 - $5M (2000% CAGR)* RawlingsGear.com (less than a year old at time of acquisition) Show less

Chicago Stingers Professional Outdoor Soccer Club (May '95 - Sept. '97)* Player, 1995 Rookie of the YearTrinity International University (Jan. '96 - May '97)* Head Coach, Women's SoccerParkway School District and Life Christian School (Aug. '97 - May '00)* K-12 Teacher: English, History, Health and Wellness