Senior Product Manager
Greater Chicago Area
Created and maintained all product and feature roadmaps across the gaming enterprise, guiding the efforts of multiple development teams worldwide.Drove product development by authoring market requirements and using player trends, capitalization opportunities, competitive intel, and emerging technology availability as metrics.Led cross-functional teams to manage the full product lifecycle of gaming hardware and software platforms, guiding concurrent flagship new products averaging ~$110M in 5-year revenue.Drove a 2015 strategy shift to launch a low-cost replacement to an aging product in previously-not-scoped Eastern markets, resulting in a refreshed replacement cycle netting ~$97M over 5 years.Collaborated extensively with hardware and software engineering teams, analytics and insight teams, marketing teams, and finance teams to guide product features, product launch, product schedule, and commercialization plans.Owned product charters and market/product requirements, guiding product design and product positioning.Initiated SWOT analyses among competitor trends and internal initiatives to build strategic opportunities to capitalize upon.Presented developments on product strategies, strategic initiatives, and enterprise-wide roadmaps to executive leadership.Guided pricing and forecasting recommendations to leadership and cross-functional teams.Operated simultaneously as the “customer voice” and “product champion” during development and launch by visiting customer sites, attending tradeshows, and attending product roadshows.PdM artifacts include: hardware platform roadmaps, product charters, market requirement documents, product requirement documents, stage gate review presentations