Innovation and Creativity: Spearheaded the creation of diverse spoken word performances by harnessing the talents of both new and established artists.Audio Productions: Developed a rich variety of audio productions, including podcasts, audiobooks, videos, e-books, and printed materials.International Collaboration: Fostered cultural exchange through collaboration between the UK and USA, enriching the global community of artists and audiences.Edinburgh Fringe Festival:… Show more Innovation and Creativity: Spearheaded the creation of diverse spoken word performances by harnessing the talents of both new and established artists.Audio Productions: Developed a rich variety of audio productions, including podcasts, audiobooks, videos, e-books, and printed materials.International Collaboration: Fostered cultural exchange through collaboration between the UK and USA, enriching the global community of artists and audiences.Edinburgh Fringe Festival: Highlighted the power of virtual platforms to transcend physical boundaries, bringing spoken word to a wider audience through digital radio and podcasts.Digital Age Transformation: Demonstrated the transformative power of voice in the digital age, inspiring and engaging listeners globally.American Life Narratives: Presented a lively event featuring performance artists, playwrights, composers, musical theatre performers, and emerging talent from across the USA, focusing on travel sustainability and diversity. Show less

Innovation Lifecycle Management: Led projects through all stages of the innovation lifecycle, from proof of concept to full design, build, and integration.Cross-Sector Experience: Managed a variety of projects across different sectors and functions, evaluating technologies and techniques for creating data pipelines for AI programs.Commercial Contributions: Engaged in commercial discussions to bring innovative solutions to customers and contributed to Wallscope’s R&D… Show more Innovation Lifecycle Management: Led projects through all stages of the innovation lifecycle, from proof of concept to full design, build, and integration.Cross-Sector Experience: Managed a variety of projects across different sectors and functions, evaluating technologies and techniques for creating data pipelines for AI programs.Commercial Contributions: Engaged in commercial discussions to bring innovative solutions to customers and contributed to Wallscope’s R&D programs.Project Planning and Delivery: Planned, organized, and delivered projects individually or through project teams.Innovation Pipeline Development: Sourced innovative ideas to build pipelines that support business strategy and change.Proposition Development: Developed and shaped propositions and projects, building on insights and testing with customers' and commercial business needs in mind.Collaboration: Worked closely with colleagues and clients to ensure project success.Reporting and Presentations: Prepared reports and presentations for a range of audiences.Research and Analysis: Conducted thorough research and analysis throughout the project lifecycle.Key Clients: CapSoft, Company Connecting, Environmental Agency, Grundfoss, NHS Scotland, Hot Docs, Inrupt, Covid Action, The National Archives, NatWest/RBS, Personal Assets Trust, The Promise Scotland, Public Health Scotland, Royal College of Surgeons, Rubric, Scottish Government, Sporting Labs, Timeweave, and The University of Edinburgh.Methodology: Utilised a process of Discovery, Definition, Design, and Delivery to ensure project success. Show less

Role: Served as EMG’s European liaison, facilitating communication and collaboration between European and North American teams.Agency Focus: EMG specializes in creating integrated marketing campaigns, brand development, and message attribute management within the North American education sector.Objective: Supported the advancement of education through student enrolment, development, and alumni engagement.

Marketing Delivery: Delivered marketing across the mix within a coherent proposition based on web-based services such as hosting, domain names, website creation, and maintenance.Cost Management: Identified service delivery costs and created pricing schedules.Customised Offers: Supplied customised offers for bespoke services.Project Management: Managed and delivered bespoke websites in line with customer requirements, collaborating with designers, programmers, and… Show more Marketing Delivery: Delivered marketing across the mix within a coherent proposition based on web-based services such as hosting, domain names, website creation, and maintenance.Cost Management: Identified service delivery costs and created pricing schedules.Customised Offers: Supplied customised offers for bespoke services.Project Management: Managed and delivered bespoke websites in line with customer requirements, collaborating with designers, programmers, and customers. Show less

Insight Generation: Developed insights and solutions for customers to enhance their brand's development, growth, and performance.Customer Education: Evaluated and educated customers on transforming their communications from traditional methods to emerging digital channels and opportunities.Digital Communication: Identified areas of digital communication to support customers' current and future needs, including email, domain names, and web presence development.Brand… Show more Insight Generation: Developed insights and solutions for customers to enhance their brand's development, growth, and performance.Customer Education: Evaluated and educated customers on transforming their communications from traditional methods to emerging digital channels and opportunities.Digital Communication: Identified areas of digital communication to support customers' current and future needs, including email, domain names, and web presence development.Brand Alignment: Aligned existing brand assets with digital delivery and created new assets as needed.Digital Adoption: Supported customers in adopting new digital services and communication methods.Strategic Development: Developed growth and transformation strategies across multiple sectors. Show less

Objective: Drove positive change by effectively presenting and marketing the university to diverse audiences through clear and consistent messaging.Strategy: Implemented an integrated marketing strategy to ensure a unified message across multiple channels, aligning with the university's mission, values, and commercial objectives.Internal Communications: Managed complex internal communications, addressing diverse occupational and academic interests through audience segmentation and… Show more Objective: Drove positive change by effectively presenting and marketing the university to diverse audiences through clear and consistent messaging.Strategy: Implemented an integrated marketing strategy to ensure a unified message across multiple channels, aligning with the university's mission, values, and commercial objectives.Internal Communications: Managed complex internal communications, addressing diverse occupational and academic interests through audience segmentation and classification.Skills Utilized: Research, influencing, presentation, and communication skills in both written and interpersonal interactions with senior management, colleagues, and staff. Presented to external audiences and managed budgets, suppliers, and a team responsible for design, administration, and computing functions.Portfolio Management: Oversaw an extensive portfolio of communications materials, developing necessary skills, facilities, and capabilities to deliver high-quality outputs while navigating rising costs.Brand Development: Led the adoption of a new corporate and visual identity during a period of evolving brand concepts within marketing communications.Systematic Approach: Conducted thorough evaluations of software and supplier services to ensure alignment with production needs, reprographics, and logistics. Analysed investment decisions and measured benefits to manage technological transformations.Digital Transformation: Planned and executed a transformation process with extensive research and horizon-scanning, adapting to the shift towards digital technology.Innovation: Embraced the World Wide Web as a communication channel, building a credible online brand and achieving cost savings compared to traditional print materials.Audience Research: Extended digital strategies to deliver materials via websites, combining physical and online content. Conducted research among key audiences to tailor messaging, improve marketing outcomes, and support business objectives. Show less

Proposal Development: Developed proposals and secured supporters.Pitch Creation: Created pitch documents and presented to stakeholders.Fundraising and Programme Delivery: Led fundraising efforts and delivered programmes.Event Coordination: Managed participants between Glasgow and Amsterdam to coordinate and deliver events in each location.Marketing and Audience Development: Executed marketing strategies and audience development in each location.Post-Event… Show more Proposal Development: Developed proposals and secured supporters.Pitch Creation: Created pitch documents and presented to stakeholders.Fundraising and Programme Delivery: Led fundraising efforts and delivered programmes.Event Coordination: Managed participants between Glasgow and Amsterdam to coordinate and deliver events in each location.Marketing and Audience Development: Executed marketing strategies and audience development in each location.Post-Event Evaluation: Conducted post-event evaluation and reporting. Show less

Editorial Design and Creation: Led the writing, photography, and design of editorial content.Desktop Publishing: Adopted and utilised desktop publishing software for efficient content creation.Publication Management: Managed the creation of print-ready publications, overseeing production management, delivery, and distribution.