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Award winning PR & marketing leader with deep experience across all facets of communications from brand narrative and story development to executive comms, content strategy and media relations.I pride myself on telling stories with impact, driving results and developing content that moves audiences to action. I've had the honor of telling stories for leading brands such as Amazon, Microsoft, T-Mobile, Boost Mobile, Boeing, and Stanley as well as helping emerging brands to build awareness and thought leadership.My background includes both in-house roles such as a Director of Comms with T-Mobile and Avalara, as well as acting as a senior lead with large agencies such as BCW, WE Communications, Racepoint Global and Ruder Finn. As a consultant, I’ve worked with clients across sectors including technology, mobile/telecom, AI, enterprise SaaS & cloud platforms, cybersecurity, media & entertainment, music, sports, marketing, among other areas.Career Highlights:• Oversaw product, service, and partner communications as Director with T-Mobile.• Served as Director of Comms for Avalara, a SaaS company, taking the company public.• Led executive communications for dozens of clients, partnering with CEOs and other senior leaders• Partnered with the Director of AI at Wharton on extensive study on generative AI in the enterprise.• Assisted Stanley with narrative and content development, PR, internal & external comms. • Worked as a VP with WE Communications for 10 years partnering with clients including T-Mobile, Microsoft, Boeing, Texas Instruments, Siemens, among others.• Led PR, exec comms, and developer communications for Nokia and Microsoft Devices while SVP at Cohn & Wolfe, winning PR Week’s Campaign of the Year.• Successfully led PR for SeekOut, an AI recruiting & talent platform co-founded by Anoop Gupta, former Microsoft SVP and technology assistant to Bill Gates.• Led PR and comms for the successful launch of Honor smartphones in the U.S.• Helped cloud platform Tagboard to evolve its brand positioning and drive continual results on the PR front. Worked with partners including Fox Sports, MLB, NFL Network, UFC, Reddit and Snapchat.• Led PR and content marketing for GBK Collective, a marketing strategy and insights consultancy co-founded by Professor Eric Bradlow, Vice Dean of AI & Analytics at Wharton.• Developed hundreds of articles in partnership with exec leaders, published in outlets such as CNBC, CIO, Fast Co., Forbes, HBR, Inc., Adweek and Entrepreneur, as well as ghostwriting keynote speeches, eBooks, white papers, and social content.
Storybound Communications
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- storybound.co
- Employees:
- 3
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FounderStorybound Communications 2016 - PresentGreater Seattle AreaStorybound is a strategic communications consultancy focused on helping leaders and top brands tell stories with impact, build thought leadership, and create strategies for growth. We work with clients across categories including technology (i.e., CE, mobile, AI, enterprise and cloud computing, cybersecurity), media & entertainment, marketing, transportation, among other areas.Key accomplishments:• Built Storybound from the ground up, generating strong YoY growth with clients.• Developed winning strategies and campaigns with clients that drove significant ROI (increased awareness, engagement, lead generation and revenue growth).• Delivered stellar results for clients on the media relations front. Key wins have included top stories in Business Insider, Bloomberg, CNBC, Fast Company, Forbes, Fortune, NYT SI.com, TechCrunch, WIRED, WSJ, etc.• Developed, produced, and ghostwrote hundreds of articles, blog posts, videos, and other content in partnership with CEOs and exec leaders. Published contributed articles in outlets such as CNBC, Fast Company, Forbes, HBR, Inc, and Entrepreneur.• Assisted clients with brand positioning and strategy, content marketing, customer and employee communications, speechwriting, web copy, video production, social media campaigns, among other areas. -
Senior ConsultantRuder Finn Jul 2018 - Dec 2018Consulted on a project basis with key clients -
Director Of CommunicationsAvalara Dec 2017 - Nov 2018Greater Seattle Area• Acted as interim Director of Comms for Avalara, a leading tax automation platform.• Led external comms for products announcements, customer stories as well exec comms in line with Avalara’s IPO.• Developed successful campaign to build awareness and educate business customers leading up to a pivotal ruling by the U.S. Supreme Court (South Dakota v. Wayfair) which significantly altered the sales tax requirements for e-commerce sellers. Drove broad inclusion of Avalara commentary in media coverage in partnership with Avalara’s exec team and agency. Top stories included AP, Bloomberg, CNBC, Forbes, Inc, and WSJ.• Managed media & analyst attendance for Avalara’s customer conference in Wash. DC.• Developed messaging, internal comms, articles and videos highlighting thought leadership from Avalara leaders.• Wrote internal strategy white paper for Avalara CEO and board. -
Senior ConsultantBurson-Marsteller Nov 2016 - Jun 2017Served as a senior lead and consultant on the BM team. Oversaw the successful launch of Honor smartphones in the U.S., leading PR strategy, media relations, reviews, and executive communications. -
Senior ConsultantWe Communications Mar 2016 - Oct 2016Worked as consultant on Microsoft Surface business (project based) -
Senior Vice PresidentCohn & Wolfe 2013 - 2015• Led the Nokia PR agency team at Cohn & Wolfe spanning consumer products, applications and services, as well as as developer communications.• Extensive experience leading product and app launch strategy; news and top story development; thought leadership, and media & influencer programs.• Led a successful campaign to increase consumer awareness and purchase consideration for Lumia devices globally.• Experience crafting executive keynote speeches, blog posts, social media, video and other story-led content for clients.• Winner of PR Week’s “Consumer Launch Campaign of the Year”. -
Director, Corporate CommunicationsT-Mobile 2012 - 2013• External communications lead and company spokesperson. Oversaw the development and implementation of PR & corporate communications strategies for the $20B consumer wireless company with 65M customers. • Teamed with partners including Apple, Google, Samsung, Major League Baseball and others on joint business initiatives.• Helped to develop successful PR campaign highlighting T-Mobile's challenger strategy and "UnCarrier" value proposition focused on freeing consumers from unnecessary costs and complexities of traditional wireless plans. -
Vice PresidentWaggener Edstrom 2001 - 2011• Served as senior lead on Waggener Edstrom’s Technology practice helping more than a dozen consumer & technology brands to tell their stories – from large multinationals to startups.• Developed high-impact thought leadership campaigns and story narratives for clients including T-Mobile, HTC, Microsoft, Boeing, Siemens, Texas Instruments, among others.• Worked on numerous priority launches for T-Mobile in 10 years on the business. Milestones included the launch of T-Mobile's brand, 4G network and the T-Mobile G1, the world’s first Android phone, as well as hundreds of other products & services.• Helped to build T-Mobile’s media & analyst relations program from the ground up reaching new audiences by working extensively with influencers spanning technology, business and consumer lifestyle genres (gaming, sports, music, design, etc.) -
Senior Account ManagerRolling Thunder 1999 - 2001• Led PR, media and analyst relations for clients in the mobile, enterprise network, cybersecurity, and e-commerce space. • Oversaw global PR and exec comms for key client ArrayComm attending events in Europe, Asia, etc.• Managed speaking engagements and feature story opportunities for ArrayComm CEO Martin Cooper, inventor of the cellular phone.
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InternSeattle Times Mar 1998 - Jan 1999Conducted a reporting internship researching and writing about work/life, youth and family issues
David Henderson Skills
David Henderson Education Details
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Journalism And Public Relations
Frequently Asked Questions about David Henderson
What company does David Henderson work for?
David Henderson works for Storybound Communications
What is David Henderson's role at the current company?
David Henderson's current role is Communication & marketing strategist helping brands solve problems and tell stories with impact. Founder @ Storybound.
What is David Henderson's email address?
David Henderson's email address is da****@****ail.com
What is David Henderson's direct phone number?
David Henderson's direct phone number is +142582*****
What schools did David Henderson attend?
David Henderson attended Central Washington University.
What skills is David Henderson known for?
David Henderson has skills like Media Relations, Corporate Communications, Strategic Communications, Integrated Marketing, Marketing Communications, Crisis Communications, Message Development, Public Relations, Analyst Relations, Strategic Partnerships, Strategy, Marketing.
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David Henderson
Chief Revenue Officer, Chief Commercial Officer, President, Senior Vice President, Global Executive, General Manager, Board Member CandidateProvidence, Ri -
David Henderson
West Point Graduate | Mba | Manager, Enterprise People Analytics At Fedex | Data-Driven Leadership & Decision MakingGreater Pittsburgh Region -
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David Henderson
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