David Pennington Email & Phone Number

Scottsdale, Arizona

Develop creative marketing and advertising solutions using the Broadcast, Internet, Digital and Mobile platforms offered by ABC 15 KNXV TV.

NARPRO is a cooperative marketing association that rates and recommends exceptional, independent neighborhood auto repair and auto body shops to consumers. Shops are held to a rigid 26 point standard of quality, integrity and customer Satisfaction. We then promote their qualities over a multimedia platform to the consumer who can feel confident in choosing our shops for their repair needs. They easily find these neighborhood shops via NARPRO.COM.

Phoenix, Arizona

Passport Media - A sales consultant for a production company for new local TV show, "La Fusion".2Peak Productions, Inc. - A sales consultant for a production company for new local TV show, "Mom Time".

A franchising company for contractors to do emergency restoration for multifamily housing.

Fox 10 is a top broadcast facility in Phoenix owned and operated by the Fox Broadcasting Company/Newscorp. The station features top local news, syndicated and prime-time entertainment programming as well as major league sports from the FOX Network. KUTP is an affiliate of the My Network group, is owned by FOX and features My Network TV programming and broadcasts of the Phoenix Suns NBA games.; Generated over $8 million annually in advertising revenue in a multi-platform sales environment encompassing two television stations and an Internet site. Increased new business development through cause-related marketing concepts, Internet strategies and special vendor programs. Significantly increased share of business in ten key accounts year to year, and consistently exceeded internet sales goals each quarter since the launch of the site. Spearheaded a co-op vendor program across both stations to garner 100% share of a key annual campaign for a local utility, locking out the competition and growing contract totals each year for five consecutive years.Increased station revenue of key automotive account by more than 250% over four years through development of an exclusive programming sponsorship. Sold largest local World Series package with most in-game inventory.Succeeded in closing two major accounts that had previously never been an advertiser with FOX and were strategic new business initiatives of the station.Doubled the revenue of a local auto dealer group to nearly $1 million and secured them as a first time client on one of the two stations.Improved sales team effectiveness through training on cause-marketing concepts creating a more broad-based participation from the sales team and resulting in new business to the station.

Managed staff of ten sales peoplel to develope new advertising for the station and service existing client base calling on direct and agency business.

KPNX is an NBC affiliate owned by Gannett Broadcasting. It features strong news, NBC prime entertainment and major league sports programming as well as Olympic coverage.; Grew annual revenue of accounts to nearly $5 million representing a 380% increase through new business development as an account executive. Consistently led the local sales team in new business sales. Attained local sales manager position and led team to sell the largest annual ad revenue shares in the market, advancing from third to first place. Planned and developed sales packages that consistently created added value for the client and revenue growth for the station. As interim national sales manager, actively negotiated all major contracts generated through the national sales rep firm from top ad agencies throughout the country. Motivated local staff of ten account executives to reach a goal of over $35 million in annual ad revenue to lead all competition in the market with top revenue shares.Increased revenue shares by maximizing call efficiencies through improved reporting systems on inventory controls and revenue tracking. Promoted and maintained strong relationships within media community and related industries to enhance sales efforts and secure larger revenue shares.Creatively expanded a key client's budget by 260% to commit to a six figure Olympics package. Won first new business sales contest as an account executive for selling sports packages, earning a trip to an NBC network sports event.

An FM easy listening format music station reaching Adults 35+Local Sales Manager

B.A., Speech & Broadcasting

Activities and Societies: 4 Years on Basketballl team, Manager ofCollege Radio Station and on air talent, Ulster Club Fraternity-3 Years

B.A, Radio And Television Broadcasting Technology/Technician