Focused on starting conversations and sharing the value that Visa, the worldwide leader in digital payments, can bring to B2B customers by connecting more people to the global economy.

Building a service-based business at retail locations to improve the Tesla Supercharging experience.

Serving as Head of Digital Marketing and Demand Generation for Oracle, North America, David is responsible for developing and leading the digital marketing & demand creation center of excellence, chartered with driving incremental revenue across the Oracle Cloud and SaaS portfolio.I’ve built a team of performance marketers, marketing operations specialists, and data analysts focused on delivering conversation-ready leads and SaaS trials to build Sales pipeline and deliver closed-won revenue.Company Highlights:• Doubled Marketing generated pipeline and closed-won bookings in the first two years• Developed a globally adopted Sales framework model around conversation-ready leads• Optimized funnel efficiency 30% by eliminating low-value lead-gen programs• Created a new Sales function to optimize conversion and pipeline progressionTeam Highlights:• First two hires earned Oracle Global Marketing Excellence Awards in their first year• Presented Oracle’s "ABM at Scale" initiatives at Oracle's Modern Marketing Event• Received SiriusDecision ROI Award for Marketing and Sales Innovation

Advised Grokstream, an AI-powered incident detection platform that empowers Operations teams to autonomously mitigate potential service failures to improve uptime and customer experience.

Advised Teadate, an LGBTQ mobile dating app on their strategy, demand generation during incubation and launch.

Responsible for global demand generation and growth initiatives for the world's leading cloud-based call center software solution.

Bringing conference calling kicking and screaming into the future.Ownership of all business functions including GTM strategy, product vision, pricing and revenue.

Loggly, a real-time Cloud Logging services was acquired by SolarWinds in 2018.Accomplishments:Re-launched company with second-generation SaaS offering and proceeded to sign up 5,000+ customers, achieve 6x revenue growth and secure $15m Series C. Ownership of demand generation, brand management, and trial-driven SaaS revenue.• Launched industry-recognized automation engine for customer nurturing and product on-boarding • Created new service category “Responsive Log Management” to differentiate and expand market• Developed influencer-driven content marketing strategy quadrupling organic traffic in 6 months

I developed a subscription-based software product for the Legal industry in 1996 and Click by Click was formed to provide strategic advisory and consulting services for seed or early-stage B2B and B2C startups seeking to create brand, demand and disrupt existing marketplaces.

Handpicked to retool demand generation engine, drive sales pipeline and support new product launch. Re-defined customer-centric buying process, overhauled the automation platform and established lead-to-revenue visibility.Accomplishments include:• Designed award-winning viral Omni-channel #NetBaseKnows campaign at SXSW generating: 50m+ impressions, 10,000% traffic increase, 2k+ tweets, 54 unique news articles resulting in 300+ SQLs• Re-launched thought leadership webinar series to increase brand perception and conversations via influencer marketing generating 750+ attendees per session with 12% of new prospects via social channels • Established scalable account based marketing program resulting in sales ready engagements with: SAP, HP, Disney, Sony, Chipotle, Nestle and Nike and tripling the marketing driven lead ratio

Directed the GTM transformation from legacy on-premise custom software to SaaS subscription and led product launch of NPS GO+, their current top revenue-driving product. Managed global marketing teams spanning: demand, content, brand, inside sales, technology and channel partners.

Retooled and re-staffed global marketing department with ownership of multi-channel revenue streams: subscription, events and consulting. Transformed cleantech.com into relationship-based SaaS research portal with high-margin subscription revenue powered via scalable user-driven content additions.

Ownership of global online demand acquisition and brand initiatives including digital properties and social media. Helped redefine “Customer Experience Management” as industry recognized Analytics category, turning a niche market leader into global brand powerhouse ahead of IBM acquisition.

Ownership of all global Saba.com properties spanning: websites, campaigns and online initiatives from launch through merger, acquisition and post IPO. Implemented their first closed-loop marketing automation, CRM and CMS. Managed global online strategy, team members, budget and vendors.

Initially developed and lead the companies online presence. Expanded the revenue stream by creating, marketing and selling a series of templated websites for their customers (Probate Lawyers and Attorneys). Developed "NetNow!", a content management website architecture along with a library of Java based estate planning tools to increase lead conversion and consistent revenue stream.