Marketing Executive - Demand Generation (Contract)
Santa Clara, Ca, Us
Handpicked to retool demand generation engine, drive sales pipeline and support new product launch. Re-defined customer-centric buying process, overhauled the automation platform and established lead-to-revenue visibility.Accomplishments include:• Designed award-winning viral Omni-channel #NetBaseKnows campaign at SXSW generating: 50m+ impressions, 10,000% traffic increase, 2k+ tweets, 54 unique news articles resulting in 300+ SQLs• Re-launched thought leadership webinar series to increase brand perception and conversations via influencer marketing generating 750+ attendees per session with 12% of new prospects via social channels • Established scalable account based marketing program resulting in sales ready engagements with: SAP, HP, Disney, Sony, Chipotle, Nestle and Nike and tripling the marketing driven lead ratio