David Mcdonald Email & Phone Number

I love to dive into customer problems and solve them with the latest tech. As an experience product leader, I believe in having an exciting and stretching vision and empowering teams to solve customer centred problems. I have enjoyed senior roles in Digital, Marketing, Commercial and Transformation developing skills in product, ecommerce, marketing and P&L management.I’m current leading digital sales for both BT and EE. We have huge transformational ambitions so its busy timesKey things that I’ve learnt so far (and I’m definitely still learning);• Moonshots work – 10x discontinuous thinking forces us to think differently and more broadly. We might not get to the moon but we’ll achieve more than if we just aim for incremental change• Products not projects – a fixed scope, in a fixed time and a fixed budget is a unicorn. Invest in products with a clear vision and strategy and we’ll achieve a lot more • Problems not solutions drive innovation and value – if you give a product team a solution they will do their best to deliver it fast and efficiently. But give them a problem and they will amaze you with how they immerse themselves into the customer and the business context to find the best customer solution which in turns means that value will be maximised• Prioritising is hard – Imperfect information, lots of views in the squad and many stakeholders mean that it’s not always easy to decide what to build next. But what is most important is deciding to create action to start learning. And being able to pivot quickly is an essential capability.

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  Newcastle University

  Economics And Business Management With Business Training