David James Email & Phone Number

Sydney, Australia

Delivering innovation across Digital Products, the role of Digital Product Lead is a central role tasked with developing and orchestrating initiatives across every facet of the customer journey. In this role my focus is on evolving the customer experience, identifying the most meaningful opportunities for our business and customers, and developing capabilities to bring them to life.Key Responsibilities include:• Product Leader focused on transforming business and market strategies into executable, defined product plans.• Lead on CX/UI, global collaboration and localised development.• Drive continuous improvement initiatives to optimize process, stability and overall high quality of products.• In consultation with PMO, Product & Deployment teams, drives alignment and approvals of market-level execution plans against timelines, requirements, dependencies and nuances of market.• Manage and prioritise external development and QA resources to rapidly deliver features, enhancements and fixes to market. • Anticipate and identify key dependencies and risks. Implements appropriate solutions and processes. Build problem-solving capabilities in others.• Ensures key roles and responsibilities are defined and accountability is understood by all stakeholders. • Leverage broad influence and tactical skillsets to effectively work and communicate with large and varied types of constituents.• Collaborate with cross-functional teams for every stage of product development.• Share and implement best practices from our market, corporate and AOW teams. • Act as trusted resource and advisor to address questions and concerns about digital products, capabilities and timelines in the market.• Consult on capabilities & CX for major digital promotions and initiatives.

Sydney, Australia

Sydney, Australia

Key responsibilities:• Working with global digital and local functional teams, drives the delivery of a market-level roadmap of digital initiatives owning accountability of execution and buy-in in order to drive the highest business and customer impacts.• Develop detailed market-level execution plans against necessary timelines, requirements, dependencies and nuances of market.• Working closely with the AOW, local IT and Operations functions as well as with cross-functional marketing & communications teams, evaluates, manages and communicates market readiness for deployment of digital initiatives.• Hands-on role in identifying key risks and dependencies against execution and proactively developing solutions against those risks. • Work with AOW and Corporate Digital teams to own and drive continuous improvement initiatives to optimize for speed to scale, consistency, and high quality execution of products.• Leverage broad influence tactic skillsets to effectively work and communicate with large and varied types of constituents.Highlights and Recognition:• Mobile Ordering• Kiosk• McDelivery• Project Management Group• Excellence Award | Feb 2016 | Andrew Gregory | CEO McDonald's Australia

Sydney, Australia

Key responsibilities:• Digital strategy, marketing & projects: Lead project manager on digital projects. Development, briefing & execution of business strategies across digital media and channels. Management of digital agencies and developers Release management, quality assurance, testing management and final “go live” sign off on all activity.• Management & training of internal resources for accurate and timely support of digital systems for promotions, projects & issues.• Review and report on internal and agency resource performance and progress towards projects and promotional launches to leadership team.• Identify and resolve any issues or disconnects between Marketing, IT & Ops briefing or execution of digital activity.• Identify and share digital best practice from & with other Yum markets.Highlights and Recognition:• Rolled out PayPal payment solutions for digital ordering platforms & in store check in.• Received Einstein Award for excellence in digital strategy and execution. | Baron Concors | Global Chief Digital Officer, Pizza Hut |• Developed promotional mechanics & micro sites for PS4 promotion. | Sony Partnership | 1 Per Hour | 645 consoles | • Helped develop a global CRM pilot for eDM marketing in partnership with international stakeholders.

Key responsibilities:• Digital marketing & projects: Development, briefing & execution of business strategies across digital media and channels. Management of digital agencies and developers Release management, quality assurance, testing management and final “go live” sign off on all activity.• Provide accurate and timely support and maintenance of digital systems for promotions, projects & issues.• Review and report on key digital KPI’s, forecasting, capacity and resources.• Identify and share digital best practice from & with other Yum markets.Highlights and Recognition:• Received Koru Award for outstanding work on digital platforms. | Graeme Houston | General Manager Pizza Hut SOPAC |• Delivered Android, Gen 3 iPhone & Windows 8 applications and mobile ordering website. | Digital Revenue +30% | Mobile Revenue + 200% | Microsoft Partnership | • Crisis collaboration and speedy resolution of both DDOS and penetration attacks on Digital channels. | Cloud Hosting | Penetration Testing | Load Testing | Whitehat Security |• Received 1+1=3 Award for operational excellence. | Richard Wallis | Head of Operations and Information Technology Pizza Hut SOPAC |• Developed a digital road map with the focus on shifting digital sales mix for Pizza Hut to 60%. • Developed Gen 2 iPhone application closing the gap between Desktop and App functionality. | App Revenue +300% |

Key responsibilities: • Support of digital marketing initiatives and management of digital NPD launches across: Brand Site, Facebook, Desktop Ordering Site• Managing and controlling leafleting & LSM budget.• Marketing lead for all BTL leafleting campaigns from creative concept through to distribution management.• Marketing lead for local store marketing strategy, initiatives, approvals & campaigns.• Working closely with national operations team to ensure all needs were met for BTL activity and NPD launches.• Review and reports on digital & leafleting KPI’s.Highlights and Recognition:• Developed and launched Feed a Friend ‘the first Facebook gift you can eat’. Merging customer loyalty, reward program and social media into a single concept. | Jay Chiat, Social Media Strategy, Silver | IAB Creative Showcase, Runner Up | ADMA, Social Media Bronze | 1.4 Million Impressions |• Developed Gen 1 iPhone App including alternate reality store finder and game element. | iTunes Top 10 free apps | iTunes Featured App | • Developed Single Page Ordering to turn a traditionally linear e-commerce experience into the first one page ordering system of its kind in Australia.

Key responsibilities: • Managing and controlling Leafleting & LSM budget.• Marketing lead for all BTL leafleting campaigns from creative concept through to distribution management.• Marketing lead for local store marketing strategy, initiatives, approvals & campaigns.• Working closely with national operations team to ensure all needs were met for BTL activity and NPD launches.• Support of Digital marketing initiatives and management of digital NPD launches.Highlights:• Developed a “LSM Toolbox” for Franchise partners, enabling simple and efficient LSM creation, print and distribution management while maintaining the highest level brand standards.• Developed a new leaflet distribution strategy allowing funds to be re-allocated into Digital and ATL marketing.

Taking People With You, Business Administration And Management, General

Leading For Breakthrough, Business Administration And Management, General

Certificate Four In Business (Marketing), Marketing/Marketing Management, General

Certificate Three In Business, Business Administration And Management, General

Hsc, Physical Sciences