David Ingram

David Ingram Email and Phone Number

Director of BI @ Reason Automation @ Reason Automation
seattle, washington, united states
David Ingram's Location
Portland, Oregon, United States, United States
David Ingram's Contact Details

David Ingram personal email

n/a
About David Ingram

Customer-focused, data-driven business leader, helping organizations drive better decision-making with well-designed and highly relevant analytics and reporting. Currently building toolsets for Amazon Seller Profitability (https://www.reasonautomation.com/profit) and Amazon Vendor Financials and Profitability (coming soon).

David Ingram's Current Company Details
Reason Automation

Reason Automation

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Director of BI @ Reason Automation
seattle, washington, united states
Website:
reasonautomation.com
Employees:
6
David Ingram Work Experience Details
  • Reason Automation
    Director, Bi Development
    Reason Automation Jan 2023 - Present
    Seattle, Washington, United States
    I’m leading BI Development for Reason Automation, a data processing & automation start-up specializing in Amazon analytics and reporting. At Reason, we understand all facets of enterprise e-commerce data—from tracking the KPIs that matter, to building reliable data pipelines, to structuring that data for analysis. We help brands manage their businesses the same way Amazon does—with insights powered by big data. We believe democratizing access to data-driven insight will create more durable, successful businesses, whether you are a manufacturer, seller, distributor, consultant, or agency. Reason serves that mission by bringing financial, retail, advertising, and brand data out of Amazon systems and into software our customers already use.
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  • Ideoclick, Inc.
    Director, Business Intelligence
    Ideoclick, Inc. Mar 2022 - Sep 2022
    > Built analytics solutions that drove huge savings for the company by eliminating costly outsourcing services and non-productive technical project expenditures> Designed and deployed a fully automated analytics platform supporting client-facing business, operations, and marketing reporting, supporting both dashboard reporting and greenfield analysis use cases> Drove platform adoption and a stronger analytical culture by developing training materials and videos, conducting analytics summits, and consulting directly with clients and staff> Provided business consulting and managed delivery of e-commerce marketing and operations services for some of the agency's top Enterprise accounts successfully retaining high-profile at-risk client accounts through multiple agency relationship challenges
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  • Ideoclick, Inc.
    Director, Client Success - Enterprise
    Ideoclick, Inc. Aug 2021 - Mar 2022
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  • Bad Rabbit
    Marketing & Product Director
    Bad Rabbit Dec 2017 - Mar 2019
    Portland, Oregon Area
    Research administration (RA). Not the most well-known field, but vitally important. RA inefficiency eats time and wastes funds that could be used for life-changing discoveries. Bad Rabbit is a technical/software consultancy accelerating research administration with solutions designed to reduce RA administrative burden. I aligned Bad Rabbit’s messaging strategy to better match customer needs, modernized their marketing tech stack, and brought new analytics products to market.> Built a strategic plan for generating, qualifying and engaging leads, and implemented new marketing tech stack to automate MQL/SQL lead identification (new CMS-driven website, segment-targeted landing pages, email automation system with CRM integration).> Brought a new analytics and data visualization product built on Tableau and Power BI to market, targeted to B2B and large enterprise.
  • Amazon
    Senior Marketing Manager, Amazon Freetime Unlimited
    Amazon Jun 2014 - Jun 2017
    Greater Seattle Area
    Led marketing for Amazon FreeTime Unlimited (now Amazon Kids+), an all-in-one subscription for kids that offers unlimited access to thousands of kid-friendly books, movies, TV shows, educational apps, and games. Built a team of marketing specialists to drive rapid subscription growth, customer retention and engagement. Built automated SQL-based systems for capturing, analyzing and sharing marketing analytics across all marketing channels.> Responsible for customer acquisition, retention and engagement for a large and rapidly growing digital subscription business. Created marketing plans, justified and deployed budget to beat ambitious YoY subscriber growth goals.> Developed and successfully executed go-to-market strategies for new products and launches on new platforms.> Optimized ad spend and targeting via propensity models and Facebook Custom Audiences to meet LTV-based CPC targets.> Recruited and led a new marketing team to meet needs of rapidly growing business > Built automated marketing metrics systems for capturing, analyzing and sharing marketing analytics across the business team, leading to greatly improved insight into marketing program performance.
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  • Amazon
    Senior Product Manager, Fba Pricing & Decision Support
    Amazon Mar 2013 - Jun 2014
    Greater Seattle Area
    What should Amazon charge an FBA (Fulfillment by Amazon) seller to store and ship a paperback book in France? A guitar in Japan? A TV in the US? I built proposals for country-level FBA rates across all eleven (at that time) global FBA marketplaces, built models to estimate impact of price changes to selection and profitability, and defended my recommendations to senior leadership around the globe.> Analyzed, recommended, and implemented strategic changes to FBA fees to drive decisions on pricing of FBA to sellers.> Built SQL-based models to estimate the impact of proposed fee changes on product selection and revenue, enabling leadership to weigh likely outcomes before launch.
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  • Amazon
    Senior Vendor Manager, Musical Instruments
    Amazon Mar 2012 - Mar 2013
    Greater Seattle Area
    A relationship with a musical instrument can be highly personal. The experience of buying from a large internet retailer can be… less so. I managed categories within Amazon’s musical instrument retail business while working to leverage Amazon’s customer-centric approach for the unique needs of musical instrument shoppers.
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  • Amazon
    Vendor Manager, Musical Instruments
    Amazon May 2010 - Mar 2012
    Greater Seattle Area
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  • The New Group
    Project Manager/Producer
    The New Group Sep 2008 - May 2010
    Portland, Oregon Area
    As project and team lead, managed web site and interactive marketing projects for top corporate clients with full P&L responsibility.* Served as team and project lead on the agency's cornerstone account. * Managed cross-disciplinary marketing strategy, design and web development teams to achieve client goals in a fast-paced and often ambiguous environment.
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  • Breedlove Guitar Company
    Director Of Marketing Communications
    Breedlove Guitar Company Jun 2006 - Jan 2008
    Bend, Or
    Responsible for all marketing communications operations, including print and web design, writing, advertising, publicity, and budgeting. Kept brand in focus during period of rapid growth. Fostered a passionate on-line community via forums, blogs and e-newsletters. Expanded Artist Relations program by developing relationships with internationally known performing artists, and promoted those relationships in support of the brand.
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  • Imagine Guitars Llc
    Founder/Proprietor
    Imagine Guitars Llc May 2003 - Jun 2007
    Vancouver, Wa
    Founded on-line retail business imagineguitars.com, specializing in Breedlove guitars, vintage guitars and other instruments.• Site was rated consistently by customers as ‘Best place to shop for high-end instruments online’, ‘Best product photography’ and a better source of product information than most manufacturers’ own web sites.• Became Breedlove’s #3 dealer in first year of operation. The following year, was honored as #1 Breedlove Dealer in the world.• Sold business to a new owner in 2007, and provided training and support to ensure smooth transition and continued success.
  • Selfemployed
    Marketing Communications Consultant
    Selfemployed May 2003 - Jun 2006
    Services included marketing consulting, print and web design, copy writing, digital photography and image post-production, print project design and production management.
  • Optimize Technologies, Inc.
    Marketing Manager, Technical Support Lead
    Optimize Technologies, Inc. Jan 1996 - Aug 2003
    Responsible for development and execution of marketing strategies for all end-user products, for a company that manufactured components for the scientific industry. Oversaw all end-user technical support operations, and trained/mentored support staff. Served as technical sales representative for top-level in-house accounts, dealing directly with Ph.D.-level research directors.
  • Bioanalytical Systems, Inc.
    Technical Sales Representative, International
    Bioanalytical Systems, Inc. Nov 1992 - Jun 1995
    Represented in-vivo microdialysis equipment and liquid chromatography instrumentation to educational and corporate customers worldwide.Directly responsible and accountable for sales and technical support for all customers and dealers in Canada and Mexico. Increased sales of capital equipment and accessories within territory by 40% in first year.Provided technical, logistical and operational support for all dealers in North and South America.
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David Ingram Skills

Copywriting Marketing Email Marketing Online Advertising Marketing Communications E Commerce Marketing Strategy Advertising Web Development Sales Web Analytics Product Management Merchandising Marketing Management Product Development Strategy Product Marketing Management

David Ingram Education Details

Frequently Asked Questions about David Ingram

What company does David Ingram work for?

David Ingram works for Reason Automation

What is David Ingram's role at the current company?

David Ingram's current role is Director of BI @ Reason Automation.

What is David Ingram's email address?

David Ingram's email address is da****@****zon.com

What schools did David Ingram attend?

David Ingram attended Miami University.

What skills is David Ingram known for?

David Ingram has skills like Copywriting, Marketing, Email Marketing, Online Advertising, Marketing Communications, E Commerce, Marketing Strategy, Advertising, Web Development, Sales, Web Analytics, Product Management.

Who are David Ingram's colleagues?

David Ingram's colleagues are Aivy Trann, Hannah Werme.

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