• Served in a Chief of Staff capacity to the CEO & CFO to establish a Program Management Office (PMO) that contributed to RevLocal’s acquisition by Hibu and solidified the #1 market position in SMB digital marketing.• Led multiple cross-functional, high-impact initiatives aligned with strategic priorities including acquisition due diligence, digital product vision, product launches, corporate HQ office relocation and Generative AI.• Created Strategic Investment Review methodology for… Show more • Served in a Chief of Staff capacity to the CEO & CFO to establish a Program Management Office (PMO) that contributed to RevLocal’s acquisition by Hibu and solidified the #1 market position in SMB digital marketing.• Led multiple cross-functional, high-impact initiatives aligned with strategic priorities including acquisition due diligence, digital product vision, product launches, corporate HQ office relocation and Generative AI.• Created Strategic Investment Review methodology for executive team to evaluate potential initiatives, including defined business value, scope, risks, dependencies, budget and success metrics that resulted in enhanced communication, executive alignment and increased decision-making velocity.• Created 3-year strategic plan for CEO and Board of Directors outlining key initiatives aligned to company objectives of revenue growth, client retention and profitability (EBITDA).• Advisor to the CEO, offering strategic guidance and insights to inform decision-making on critical business decisions in the areas of technology, product, marketing, sales, operations, finance, HR, talent acquisition and company culture. Built relationships at all levels of the business to ensure alignment across key stakeholders.About RevLocal: RevLocal provided digital marketing services to small businesses (SMB) and multi-location brands since 2010. Their goal was to partner with business owners to create personalized digital marketing solutions that meet both their goals and their budget. RevLocal offered a range of digital marketing services including local search, review marketing, websites and organic SEO, paid advertising, and social media. RevLocal's rapid growth and scale was recognized on the Inc. 5000 list of fastest growing private companies 8 years from 2013-2021. Show less

As Senior Director of Program Management at RevLocal, David established the Program Management Office to implement the company's strategic initiatives and accelerate the future growth of our business. The PMO provided leadership, project management and change management to enable RevLocal’s strategic initiatives and corporate goals to be achieved.

• Responsible for software delivery of business value across all phases of the Software Development Life Cycle.• Leading role in transformation of technology team from a waterfall project approach to an agile product delivery approach, including leading the Product Delivery community of practice.• Played critical role in launching RevLocal's online client marketing platform in 2023, including project management, stakeholder alignment and go-to-market execution.• Led multiple… Show more • Responsible for software delivery of business value across all phases of the Software Development Life Cycle.• Leading role in transformation of technology team from a waterfall project approach to an agile product delivery approach, including leading the Product Delivery community of practice.• Played critical role in launching RevLocal's online client marketing platform in 2023, including project management, stakeholder alignment and go-to-market execution.• Led multiple company-wide initiatives including facilitating the company’s COVID response, client billing platform replacement and a corporate phone system transition. Show less

As Director of Tech Enablement, David led the planning, analysis, execution and adoption of technology projects and strategic initiatives at RevLocal. The Tech Enablement Department engaged cross-functional teams to implement sustainable solutions to complex technological and analytical challenges that empowered employees, clients and partners to understand, adapt and embrace innovative technologies.

As Director of Strategic Innovation, I developed RevLocal's Project Management Office (PMO) for the continuous improvement of RevLocal’s innovation process, including idea cultivation, strategic prioritization, resource allocation and execution.

• Key member of Operations Leadership Team responsible for the development of all client facing strategies to ensure digital marketing value was realized through data analysis, quality assurance and process innovation.• Responsible for scaling RevLocal's digital marketing fulfilment processes for corporate and franchise brands up-channel, ultimately growing to 10%+ of company revenue.

As the Director of Client Strategy at RevLocal, I was responsible for the development of all client facing strategies to ensure digital marketing value through data analysis, quality assurance and process innovation.I oversaw the strategic execution of RevLocal's Local Search Marketing and Review Marketing strategies and channel partnerships as well as leading our Quality Assurance and Enterprise teams to ensure value for thousands of SMB and franchise brands throughout the United… Show more As the Director of Client Strategy at RevLocal, I was responsible for the development of all client facing strategies to ensure digital marketing value through data analysis, quality assurance and process innovation.I oversaw the strategic execution of RevLocal's Local Search Marketing and Review Marketing strategies and channel partnerships as well as leading our Quality Assurance and Enterprise teams to ensure value for thousands of SMB and franchise brands throughout the United States and Canada. Show less

As Local Search Manager at RevLocal, I was responsible for the strategic development and execution of RevLocal's Local Search Marketing, Review Marketing and Quality Assurance strategies to ensure value for thousands of SMB and franchise brands throughout the United States and Canada.• Created new position responsible for the strategic development and execution of RevLocal's Local Search and Review Marketing digital products.• Managed multiple third-party and white-label vendor… Show more As Local Search Manager at RevLocal, I was responsible for the strategic development and execution of RevLocal's Local Search Marketing, Review Marketing and Quality Assurance strategies to ensure value for thousands of SMB and franchise brands throughout the United States and Canada.• Created new position responsible for the strategic development and execution of RevLocal's Local Search and Review Marketing digital products.• Managed multiple third-party and white-label vendor partner relationships.• Unsung Hero Award, 2016 Show less

• Created and rapidly grew team dedicated to medical services internet marketing• Lead team of digital marketing experts overseeing $1.5M in annualized revenue• Directly responsible for over $300,000 in annualized revenue and over 60 client relationships, including multiple VIP clients• Build relationships with small to medium sized companies across North America to optimize their online presence with local consumers• Utilize a combination of local search, online reputation… Show more • Created and rapidly grew team dedicated to medical services internet marketing• Lead team of digital marketing experts overseeing $1.5M in annualized revenue• Directly responsible for over $300,000 in annualized revenue and over 60 client relationships, including multiple VIP clients• Build relationships with small to medium sized companies across North America to optimize their online presence with local consumers• Utilize a combination of local search, online reputation, social media, paid advertising, content creation, email, blogging and website development strategies• Enhance clients online presence on major search engines, including Google, Bing and Yahoo• Develop custom marketing strategies based on client goals and objectives to maximize return on investment for target products and services on a market-by-market basis• Monitor and present campaign analytics and results• Named 2013 Internet Marketing Agent of the Year• Recognized with Circle of Excellence Award for Superb Client Relationship Building• Consistently ranked top 5 for most client relationships#108 – 2014 Inc. 500 Honoree, with over 3,342% 3-year revenue growth#12 – 2014 Inc. 500 Advertising & Marketing Companies#2 – 2014 Inc. 500 Ohio Companies#1 – 2014 Inc. 500 Columbus Companies#472 – 2013 Inc. 500 Honoree, with over 950% 3-year growth#2 – 2014 Columbus Business First Fast 50#1 – 2013 Columbus Business First Fast 502015 Top Workplace, Columbus CEO Magazine2012 Best Place to Work, Columbus Business First Show less

As a Senior Internet Marketing Agent, I earned the 2013 Digital Marketing Strategist of the Year award in first year with the company for consistently exceeding KPIs and building successful client relationships.

As an Internet Marketing Agent, I was directly responsible for over $300,000 in annualized revenue and over 60 SMB client relationships.

As Marketing and Resource Development Director for the Madison County Chamber of Commerce, I drove strategic initiatives to enhance regional branding, including developing the county's first-ever CVB, spearheading high-impact events like the Great Ohio Bicycle Adventure, and advising businesses on growth strategies. I also led innovative marketing efforts, including launching Madison Monthly, managing social media campaigns, and creating an in-house marketing firm to provide scalable solutions… Show more As Marketing and Resource Development Director for the Madison County Chamber of Commerce, I drove strategic initiatives to enhance regional branding, including developing the county's first-ever CVB, spearheading high-impact events like the Great Ohio Bicycle Adventure, and advising businesses on growth strategies. I also led innovative marketing efforts, including launching Madison Monthly, managing social media campaigns, and creating an in-house marketing firm to provide scalable solutions for small businesses.CVB Achievements• County seat featured in global branding initiative with Nike for the 2012 Olympic Games. Attracted and assisted production company with site and scene selection, advised on local lodging, dining, purchasing and security • Created and serve as Managing Editor of Madison Monthly; an in-house periodical publication highlighting the people, businesses, events, activities and attractions of Madison County and distributed to over 75 locations• Featured as topical expert of marketing, social media and event planning in Great Meetings Ohio 2012, circulation of over 25,000• Keynote address to Logan County, Ohio Convention and Tourist Bureau Annual Meeting 2011• Spearheaded local efforts to host the 2011 Great Ohio Bicycle Adventure (GOBA) resulting in over $300,000 in local economic impact in two days• Led project management of two editions of Madison County Community and Visitors Guide• Developed first ever county CVB to market the county as a place to visit and spend money.Chamber Achievements• Advise hundreds of startups, non-profits and small/medium businesses.• Begun in-house marketing firm comprised of over 30 years of combined staff marketing expertise to provide marketing services to small businesses• Took leadership role in reorganization and division of organization and hiring of multiple support staff• Maintained and updated Website of over 50 pages, including multiple third-party widgets Show less

• Co-founder of successful small business providing mobile automotive detailing to nearly 500 vehicles in 2009 while taking over 20 credit hours• Spearhead client relationship management and strategic marketing, including a corporate sponsorship with Ohio University Athletics

• Researched user forum management and creation and recommended action steps to company founder which directly resulted in the creation of a vertical specific user group• Tracked marketing asset productivity to drive marketing spending decisions• Managed and tracked over 15 email marketing campaigns using ConstantContact®• Tracked and analyzed over 20 cost per click marketing campaigns using Google® Adwords® and Analytics• Built and executed large scale direct mail campaign to… Show more • Researched user forum management and creation and recommended action steps to company founder which directly resulted in the creation of a vertical specific user group• Tracked marketing asset productivity to drive marketing spending decisions• Managed and tracked over 15 email marketing campaigns using ConstantContact®• Tracked and analyzed over 20 cost per click marketing campaigns using Google® Adwords® and Analytics• Built and executed large scale direct mail campaign to over 300 target market prospects• Authored national press releases to existing and potiental clientel• Spearheaded major launch of vertically focused user communities on LinkedIn.com Show less

• Collaborated virtually with editorial team in New York City to create a new resource for high school seniors to learn about United States colleges and universities• Spearheaded major philanthropy event• Wrote over 20 pieces for website, book and other publications, including articles, advice columns, and reviews• Work was featured in The Wall Street Journal On Campus online college issue.

• Created and chaired the Innovation Team in planning for the Evening of Innovation• Resulted in catalysis for change in new programming models, better benchmarking techniques, and more effective collaboration structures• Experience leading staffs as large as 15 colleagues