David Kang Email and Phone Number
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Strategic tech, media, and marketing leader with experience building, launching, and scaling consumer and business products at major platforms and early stage startups. Expertise in monetization, commercialization, revenue growth, product & brand positioning, partnerships, go-to-market strategy, and market development. Global market experience spanning North America, the EU/UK, Latin America, Middle East, North Africa, and Asia Pacific.Currently at TikTok driving strategic growth initiatives to deepen global advertiser investment, grow new business, and effectively tell the platform's story to brand and agency leaders. Prior to TikTok, I was the first product & marketing leader brought into the former Ralph Lauren digital chief's luxury digital fashion marketplace startup backed by the co-founder of Reddit. Previously, I was the first commercial & GTM hire at Snapchat focused on bringing creators, branded content, and social commerce to the platform globally, leading strategy for product development of 10+ net new products and driving product partnerships and adoption from innovative brands across retail, fashion, beauty, tech, and entertainment. I was brought in from Instagram, where I worked on the 0-1 team that built the first Creator Monetization products on the platform. Started my platform career on Meta's AI Research team, working with talented research scientists and AI engineers to operationalize the development of Meta's first voice assistant product.
Tiktok
View- Website:
- tiktok.com
- Employees:
- 73474
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Global Product Marketing Lead, Global Accounts | Consumer, Beauty, LuxuryTiktokNew York, Ny, Us
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Global Product MarketingTiktok 2024 - PresentLos Angeles, California, UsStrategic initiatives to drive client investment, product commercialization and adoption, new business, global revenue growth, and executive narrative development for TikTok's $XXB brand advertising business.
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MentorTechstars May 2023 - PresentNew York City, New York, Us -
Adweek Executive Cmo MenteeAdweek Jun 2024 - PresentNew York, New York, UsPaired with Lauren Weinberg, CMO of Peloton, former CMO of Square. -
Head Of Product & MarketingSyky 2023 - 2023New York, Brooklyn, UsFirst product and marketing leader brought in after Series A funding round. Digital fashion marketplace platform aiming to disrupt the projected $5B+ digital fashion market. Oversaw product, commercial strategy, marketing, and strategic partnerships. Backed by Alexis Ohanian’s Seven Seven Six, Brevan Howard Digital, First Light Capital Group, Leadout Capital, and Polygon Ventures. -
Global Product Marketing LeadSnap Inc. Aug 2021 - Dec 2022Santa Monica, California, UsPioneered the effort to bring creators, branded content ads, and creator-led social commerce to Snapchat. Led product, go-to-market, and monetization strategy to commercialize Snapchat's investments in enabling creators and businesses to grow on the platform, with a focus on new platform monetization – the Creator Marketplace, branded content ads, creator monetization, shoppable stories, in-platform Stores, creator story ads / revshare, and social commerce.Highlights:– Launched and scaled Snapchat's first suite of branded content tools (Creator Marketplace, sponsored creator stories, creator branded content ads, branded content analytics tools, shoppable stories), driving commercialization strategy, product education, advertiser adoption, and internationalization– Pioneered the first official brand and creator partnerships on the platform with advertisers like Kohl's, NYX Cosmetics, Hollister, Nike, Lululemon, Amazon, Crocs, Revolve, leveraging branded content ads products, driving initial success for Snapchat's creator UGC ads and social commerce hypotheses– Positioned Snapchat's branded content and creator ads products for major advertising conferences to drive awareness and adoption– Managed the global launch of new monetization products to key markets like EMEA and APAC, partnering with regional leadership to tailor messaging and positioning strategy to onboard initial clients– Led GTM for launch of revenue sharing from ads in creator stories, first revshare program from the Stories format in the industry and key driver to creator engagement, retention, and growth on the platform– Launched Snap's first Creator Hub, creators.snap.com -
Product Strategy & Operations, Ads & Creator MonetizationInstagram Jul 2020 - Jul 2021Ads & Creator MonetizationProduct and business operations & strategy for the development and launch of Instagram’s suite of creator monetization products, with a focus on brand safety, monetization integrity, and product policy. -
Product Strategy & Operations, Applied AiMeta Aug 2018 - Jul 2021Menlo Park, Ca, UsMeta Reality Labs, AI Research (2018 - 2020):Operationalized the launch and scale of Meta's first AI voice assistant product. Strategically managed and allocated $XXMM annual operating budget, tracking and forecasting spend ROI. Set up and managed relationships and contracts with 6 global vendors to operationalize product roadmap. Led project and initiative reviewed at Meta executive level, informing strategic decision-making around responsible and ethical AI model development.Instagram Ads & Creator Monetization (2020 - 2021) -
Product ManagementCiti 2017 - 2017New York, New York, UsMarket & user research, competitive analysis, design experimentations, and product strategy to build the future of banking authentication technologies. Presented to C-level executives on biometric authentication adoption and strategy. -
Account ManagementGoodby Silverstein & Partners 2016 - 2016San Francisco, California, UsFull-service advertising agency. Clients: Doritos, Cheetos, Tostitos, new business, pro-bono.Highlights: Cheetos Museum, Doritos No Choice (campaign to drive youth voting in 2016 elections), Tostitos rebrand, agency AR/VR strategy and POV. -
Data Analytics, Strategic Partnerships, & EditorialCrunchbase 2015 - 2015Remote First, UsCo-wrote the Crunchbase Daily newsletter, led data analysis on product development of the TechCrunch Unicorn Leaderboard, and managed strategic platform partnerships with VC/PE investors.
David Kang Skills
David Kang Education Details
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Georgetown UniversityMarketing
Frequently Asked Questions about David Kang
What company does David Kang work for?
David Kang works for Tiktok
What is David Kang's role at the current company?
David Kang's current role is Global Product Marketing Lead, Global Accounts | Consumer, Beauty, Luxury.
What is David Kang's email address?
David Kang's email address is da****@****own.edu
What is David Kang's direct phone number?
David Kang's direct phone number is +120268*****
What schools did David Kang attend?
David Kang attended Georgetown University.
What are some of David Kang's interests?
David Kang has interest in Leadership, Social Media, Technology, Art, Digital Photography, Education, Digital Marketing, Photography, Music, Human Rights.
What skills is David Kang known for?
David Kang has skills like Leadership, Public Speaking, Event Planning, Social Networking, Social Media, Youth Leadership, Fundraising, Community Outreach, Nonprofits, Microsoft Office, Customer Service, Microsoft Excel.
Who are David Kang's colleagues?
David Kang's colleagues are Bert Waked, Chidera Micheal, Bila Fwamba, 孔维国, Hidayu Khan, Mary Nicole Sael Negrete, Adeline Heidy Yonathan.
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