My diverse background brings marketing and business development leadership to companies covering a wide array of industries including hospitality, retail, and transportation. I specialize in breaking down silos for more collaborative work environments, updating sales and marketing funnels to utilize the latest experiential and digital channels, and increasing ROI through advertising and customer acquisition cost savings. With a focus on merging data analysis and content creativity, I have rolled out complete customer journey systems embedding CRM adoption and accountability into corporate cultures. In one large project, I merged affiliate systems with CRM prospecting to increase margins over 10% while providing a 3x commission incentive to associates.Always up for a challenge, my first step in any initiative is to put myself in the customers shoes to best understand the unique selling and value proposition of a product or service. I then structure planning objectives, teams and budgets to be best positioned to exceed the customers expectation.For companies ready to optimize and innovate, I'm always eager to be the catalyst to take business to the next level.
Listed skills include Online Advertising, Advertising, Marketing, Social Media, and 27 others.