David Roth Email & Phone Number

• Led development of strategic sales activities, programming, and pricing for distributors in 10 western states for family-owned winery. Analyzed market conditions to expand sales channels and establish channel.
• ️ Exceeded sales goals for Colorado by 20%
• ️ Expanded distribution within California by 30%+
• ️ Achieved 12% sales increase in Northern Nevada and Northern California in 2019
• ️ Delivered 100% of regional goal YoY
• ️ Grew territory from 2 to 10 states

• Directed sales to grow key accounts and advance Western US market development for boutique, family-run Champagne house. Created marketing tools for distributor sales team to increase profitability and ensure sustained.
• ️ Delivered 4% increase in revenue to reverse 3-year trend of declining sales within 12 months

• Regional Manager, Northern California, 8/2010 – 7/2014District Manager, Los Angeles, 4/2006 – 7/2010Oversaw distributors in partnership with VP of sales and directed team of district managers for wine and spirits firm.
• ️ Launched new brand “The Seeker” and achieved all volume and POD goals
• ️ Achieved 100% of distribution and volume goals through leadership of Northern California team
• ️ Delivered 15% increase in PODs each year for portfolio spanning 53 brands

• Directed sales strategy and key account development for portfolio including Spanish, Argentinean, and Chilean wines for company importing South American wines. Guided strategic sales activities to deliver sustained.
• ️ Grew territory sales by 43%
• ️ Increased off-premise PODs by 26%
• ️ Selected as company representative to travel with customers to Chile and Argentina to explore new opportunities

• Led purchasing for all imported wines and developed sales team for wine and spirits retailer. Coached and mentored team to optimize performance and maximize profits. Analyzed business and market trends to develop.
• ️ Increased sales by 25% in 1st year

International Relations

Viticulture And Enology