David Dewey Email & Phone Number

Marysville, Wa, Us

Bothell, Washington, United States

•Lead go-to-market strategies for major product launches, ensuring alignment with business goals and customer needs, resulting in significant sales improvements.•Drive full-funnel digital strategies to increase customer acquisition, retention, and lifetime value (CLTV).•Collaborate with product, design, and engineering teams to integrate customer insights and deliver a seamless product experience.•Optimize messaging and user flows through data-driven insights and A/B testing, leading to higher conversion rates.

Bothell, Washington, United States

• Led the digital execution of iPhone launches, resulting in record-breaking sales and engagement.• Enhanced e-commerce experience by refining user navigation and optimizing online product pages.• Developed personalized digital marketing campaigns for specific customer segments, increasing engagement and conversion rates.

Bothell, Wa

• Own content strategy and customer journey for $15Bn business and 1.2bn UV’s per year• Craft org policy and contribute to executive decisionmaking• Key interface to National Marketing, Business, Product and Merchandising Studio• Produced 10% progression lift for 540MM UV’s, sending an additional 54k users into the buy flow through customer journey enhancements that navigated the customer to product pages in fewer clicks.• Accumulated annual operating income of ~$127k from various process enhancements and workflow improvements

Bothell, Wa

• Persona creation and journey mapping.• Thousands of digital merchandising assets managed• Refine cost saving process• Offer execution and key resource for iPhone launches.• Interview and train new hires• Generated additional 2% conversion for 200k UV’s with Game of Thrones global tentpole campaign. Managed entire program including multiple landers, accessory sales, upper funnel merchandising and experiential marketing events.

• Support site redesigns aimed at call shed savings AEM• 6.1/6.4 AEM template design• Support content sustainment and strategy• Attained ~$6MM annual savings through reduction ofcall center calls after redesigning the /contactus landing page. Moved the most expensive option to bottom of page and embedded dynamic support content to prompt and enable users to self-serve.• Achieved a total savings of ~$6MM over forecasted cost of support calls related to merger of DirecTV and AT&T billing systems. Developed the right persona and landing page experience for customers toself-serve and get the appropriate information.

Greater Seattle Area

• Hundreds of events hosted in the western half the US.• Organize managerial & administrative structure for each event• Recruit and coordinate working crews of up to 100 people• Oversee the planning and execution of logistics and operations

Bothell, Wa

• Optimized the visual treatment of digital content to enhance user experiences.• Streamlined internal processes to increase content production efficiency.

Greater Seattle Area

• National Award of Excellence• Leaders Club Member• Ranked 5th of 5,000 stores nationwide 2007