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As a Principal Product Marketing Manager with over a decade of experience, I’ve had the opportunity to lead high-impact product launches, craft full-funnel digital strategies, and collaborate across teams to drive customer engagement and business growth. My passion lies in understanding customer journeys, leveraging data to optimize campaigns, and executing innovative marketing initiatives that deliver results. Throughout my career, I’ve spearheaded the launch of key product lines, including high-profile iPhone campaigns, hyper-targeted promotions and personalization, and enhanced digital commerce experiences for millions of customers. I thrive in fast-paced environments, working with cross-functional teams to bring customer-first strategies to life."Key skills: Go-to-market strategy, digital marketing, customer journey optimization, product promotion, cross-functional team collaboration.Passionate about leveraging data to create personalized, high-impact customer experiences.
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Principal Product Marketing ManagerAt&TMarysville, Wa, Us -
Principal Product Marketing ManagerAt&T May 2022 - PresentBothell, Washington, United States•Lead go-to-market strategies for major product launches, ensuring alignment with business goals and customer needs, resulting in significant sales improvements.•Drive full-funnel digital strategies to increase customer acquisition, retention, and lifetime value (CLTV).•Collaborate with product, design, and engineering teams to integrate customer insights and deliver a seamless product experience.•Optimize messaging and user flows through data-driven insights and A/B testing, leading to higher conversion rates. -
Senior Lead ProducerAt&T Nov 2021 - May 2022Bothell, Washington, United States• Led the digital execution of iPhone launches, resulting in record-breaking sales and engagement.• Enhanced e-commerce experience by refining user navigation and optimizing online product pages.• Developed personalized digital marketing campaigns for specific customer segments, increasing engagement and conversion rates.
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Lead Digital ProducerAt&T Jan 2019 - Nov 2021Bothell, Wa• Own content strategy and customer journey for $15Bn business and 1.2bn UV’s per year• Craft org policy and contribute to executive decisionmaking• Key interface to National Marketing, Business, Product and Merchandising Studio• Produced 10% progression lift for 540MM UV’s, sending an additional 54k users into the buy flow through customer journey enhancements that navigated the customer to product pages in fewer clicks.• Accumulated annual operating income of ~$127k from various process enhancements and workflow improvements
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Senior Digital ProducerAt&T Jul 2016 - Jan 2019Bothell, Wa• Persona creation and journey mapping.• Thousands of digital merchandising assets managed• Refine cost saving process• Offer execution and key resource for iPhone launches.• Interview and train new hires• Generated additional 2% conversion for 200k UV’s with Game of Thrones global tentpole campaign. Managed entire program including multiple landers, accessory sales, upper funnel merchandising and experiential marketing events.
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Senior User Experience ProducerAt&T Jul 2013 - Jan 2019• Support site redesigns aimed at call shed savings AEM• 6.1/6.4 AEM template design• Support content sustainment and strategy• Attained ~$6MM annual savings through reduction ofcall center calls after redesigning the /contactus landing page. Moved the most expensive option to bottom of page and embedded dynamic support content to prompt and enable users to self-serve.• Achieved a total savings of ~$6MM over forecasted cost of support calls related to merger of DirecTV and AT&T billing systems. Developed the right persona and landing page experience for customers toself-serve and get the appropriate information.
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Owner / Lead ProducerSound Ethic Feb 2007 - Jul 2017Greater Seattle Area• Hundreds of events hosted in the western half the US.• Organize managerial & administrative structure for each event• Recruit and coordinate working crews of up to 100 people• Oversee the planning and execution of logistics and operations
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Team Lead / Visual Data Specialist IiGoogle Oct 2011 - Jul 2013Bothell, Wa• Optimized the visual treatment of digital content to enhance user experiences.• Streamlined internal processes to increase content production efficiency. -
Store ManagerRadioshack Mar 2005 - Oct 2011Greater Seattle Area• National Award of Excellence• Leaders Club Member• Ranked 5th of 5,000 stores nationwide 2007
David Dewey Skills
David Dewey Education Details
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High School Diploma
Frequently Asked Questions about David Dewey
What company does David Dewey work for?
David Dewey works for At&t
What is David Dewey's role at the current company?
David Dewey's current role is Principal Product Marketing Manager.
What is David Dewey's email address?
David Dewey's email address is vo****@****ail.com
What is David Dewey's direct phone number?
David Dewey's direct phone number is +120637*****
What schools did David Dewey attend?
David Dewey attended Eatonville High School.
What are some of David Dewey's interests?
David Dewey has interest in Family, Technology, Music Performance/production, Golf, Friends, Professional Advancement.
What skills is David Dewey known for?
David Dewey has skills like Management, Project Management, Team Building, Sales, Training, Leadership, Customer Service, Analysis, Process Improvement, Computer Hardware, Recruiting, Marketing.
Who are David Dewey's colleagues?
David Dewey's colleagues are Christin Walker, Elvis Osei Boadu, Kerry L Blankenship, Nathan Connelly, Michele Wiley-Callahan, Laura Baldazo Moreno, Danny Blast.
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David Dewey
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David Dewey
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