Senior Art Director
CurrentLeading a team of creatives to increase clients' ad engagement by integrating data-led strategies for high-impact paid social performance.• Analyzing performance data to strategize new ideas, preparing concepts to scale, and presenting to clients’ senior/exec. management, leading to increased Watch %, CTR, and ROAS for clients• Ensuring brand consistency across global brands during critical rebranding phases, enhancing brand recognition and market reach• Leading creative accounts with over $1mm in monthly ad spend• Providing strategic guidance and feedback to a diverse team of creatives, enhancing project execution and creativity; fostering a collaborative and innovative work environment, leading to notably higher project satisfaction rates among clients