I have worked on over 300 marketing and brand strategy projects while at Yellowwood. Recent projects worth noting:Absa / Barclays - 9 country market opportunity assessment. Managed delivery across internal Exco team and regional heads to highlight new growth opportunities and propositions. Airtel - 17 country segmentation and marketing strategy. Facilitated buy-in workshops with 100’s of key personnel across different OPCOs resulting in clear actionable value propositions by segment with associated KPI’s.DSTV - marketing and brand diagnostic. An assessment of the ability of the business to stretch across across a 5 year change horizon delivering a revitalised portfolio, messaging and positioning strategy. Nedbank - brand strategy re-planning and internalisation. Worked across the entire business over an 18 month period to manage and facilitate buy-in and identify opportunities for practical product and service delivery. Pernod Ricard - marketing feasibility and implementation strategy. A 5 country in-depth route to market analysis including primary research for a new product offering with application to 48 countries across SSA. Facilitated buy-in of project outcomes with the SSA Exco team.Telkom - complete marketing and brand change programme. Worked with the Exco to develop a revised brand positioning, brand architecture system and EVP including change management and facilitated buy-in sessions for Group Executive and line of business teams.

Leading marketing strategy consultancy in South Africa, serving clients across the region and internationally. Recent work includes: - Airtel: multi-country segmentation model & value proposition development)- Kansai Plascon: corporate repositioning, brand strategy, internal alignment)- Liberty Group: marketing strategy, brand strategy & go-to-market strategy)- Rand Refinery: re-positioning, internal culture & global go-to-market strategy)- Sun International: re-positioning, corporate re-branding & customer journey mapping)- SABMiller: premium brands story-telling)- Standard Bank Group: 17 country research modelling, marketing & go-to-market strategy) - Tsb Sugar: business re-visioning, re-positioning, marketing strategy, shared value strategy)

Drive top line business growthManage profitabilityExecutive client relationship managementTalent development Ensure world-class deliveryDrive thought leadership Manage positioning and image

Head of Global eBusiness

Board role Delivery of brand & communication strategies for leading blue-chip clientsManaging delivery across the strategy teamPeople developmentNew business development Client relationship management