Dave Hanna Email & Phone Number

Akron, Ohio, United States

Engineers of advanced coating and manufacturing solutions. Founded in 1878, APV Engineered Coatings custom engineers and manufactures industrial coatings and advanced chemical products out of its state-of-the-art facility in Akron, Ohio.

Focus on building brand awareness to cultivate and strengthen relationships that drive growth. Develop initiatives to support the sales team and their ability to easily communicate the advantages of using NAC in the highly competitive flooring industry. Recognize trends and opportunities for improvement through targeted advertising and consistent budget management.

United States

Marketing, budget management and advertising of innovative, high quality products for the hard surface flooring industry, specializing in crack isolation, waterproofing and sound abatement.• Developed and implemented brand guidelines to bring a consistent look and feel to all marketing materials and company communications resulting in greater brand awareness of NAC in the flooring industry. • Web site redesign increased traffic 30% in two years and has supported five consecutive years of sales growth including the two highest in company history.• Created unique custom calendar designed to raise the brand awareness of NAC and our products by showcasing the classic vehicles from people throughout the flooring industry. The sixth annual calendar was recently released and has been featured in a number of industry print and digital publications.• Designed and implemented point-of-purchase rack displays and countertop displays with distributors to showcase new product line, product samples, sales and educational collateral, as well as companion products. Placed more than 150 over two years. • Created a monthly online newsletter concentrating on distributors, contractors and installers providing the latest news and product information from NAC with an average monthly open rate of 30%, more than 10% higher than the industry average.• Manage trade show budget with a targeted approach, developing promotional items, marketing materials, sales literature and interactive booth displays, generating more than 100 leads per show.• Manage advertising and online media budget including the development and placement of ads with industry trade publications and industry associations that brought greater awareness to the NAC brand with exposure to more than 100,000 industry professionals.• NAC brand and product expert providing technical support for consumers, distributors, contractors, installers and architects.

• Created and developed an integrated marketing campaign and strategy for a leading expedited supply chain solutions provider that maximized budget and blended print, email, advertising, social media, video and other communications elements into one unified program providing a consistent message.• Produced and edited process automation and product marketing videos for a leading global engineering company that simplified and streamlined access to marketing and training applications distributed via the web, social media and DVD. • Developed, produced and edited customer testimonials and trade show videos for a leading media publisher improving brand recognition, awareness and participation in upcoming trade shows.• Script development and video production of a training video on proper wheelchair movement and transport, for use by volunteers of a local nonprofit agency.

• Created, implemented and managed the growth strategy and design concepts of all marketing, communications, PR materials, customer events and agency relationships related to golf sponsorships with PGA golfers Jim Furyk, and Bart Bryant and Senior PGA golfer Brad Bryant. • Increased participant’s post-event revenue by 5% during a flat and negative growth industry environment and versus the overall company growth that was negative. • Developed and managed the $1.3 million annual budget that targeted strategic markets across the country and increased awareness of the new YRC brand, built solid customer relationships, drove revenue growth and solidified market share. • Created and implemented a growth strategy that targeted C-level executives and decision makers from key accounts throughout the US. This strategy focused on market analysis and three factors, revenue growth potential, the need to build or strengthen a customer relationship to grow or maintain profitable business, and prospective customers as an introduction to the company and the local sales team.• Developed, managed and activated a 3-year $4 million (per year) partnership with the Negro Leagues Baseball Museum which included an advertising campaign with Sports Illustrated and ESPN and 25 annual customer events at MLB stadiums. The “Times of Greatness Tour,” showcased a traveling museum, a 53 ft expandable trailer, featuring an interactive exhibit of Negro Leagues artifacts, history, memorabilia, games and prizes with participation by former Negro league and major league players that shared the story of baseball before integration. • ROI for this program averaged 3.5% over three years with a $12M total investment.• Increased exposure of the Roadway brand over a three-year period, providing more than 6,500 transportation decision makers and their families an opportunity to learn about the Negro Leagues and Roadway.

• Diversified project management including writing and producing more than 200 videos, web updates, print articles and live events throughout U.S., Canada, Mexico, from customer testimonials to customer/employee events of 300+ people.• Improved the safety and training of dockworkers with the development and implementation of new, company-wide, training program that included the production of an award winning training DVD, posters, web updates and other communication pieces on the proper methods for loading/unloading trailers.• Managed the development of more than 25 customer testimonials through video, photography, web and print that highlighted employees interacting with their customers which boosted employee morale, built solid customer relationships and showed a commitment to quality service.• Spearheaded, in partnership with the Ohio State Highway Patrol, award winning training videos “How to Safely Stop a Commercial Vehicle” and “Sharing the Road Safely With Commercial Vehicles” which are used by numerous law enforcement agencies and educational institutions throughout the U.S.• Developed an informative, quarterly video message from the President of Roadway to employees providing insight into company financials, new service offerings, customer testimonials, safety and service updates.• Managed on-line video library and fulfillment for more than 2,000 videos.

Director of Production. Project manager, producer and writer for video programs and multi-media projects. Client relations from initial sale through project completion. Proficient use of broadcast equipment, non-linear editing and various software applications. Office manager and bookkeeper using QuickBooks.

Managed communications for the Metro Detroit and Metro Toledo districts.Facilitated PR program including, writing press releases, developing relevant photos and building relationships with local community newspapers. Editor, writer and photographer of bimonthly publications and newsletters. Produced regional training, safety and marketing videos. Spearheaded community involvement with Habitat for Humanity.