David Palmer Email & Phone Number

I managed all aspects of the account relationship and category sales for TV and Home Audio Video products with revenues in excess of $50 million. Key activities were actively managing annual business plan negotiations for contract pricing, promotional planning, and support as well as weekly CPFR supply chain planning and monthly internal P&L review. • Added Home Audio sound bar and receiver placements at Costco to complement Blu ray player offerings.• Improved overall profitability 20% by increasing promotional spending ROI and reducing end of life expenses through disciplined supply chain planning.

Team lead with many category responsibilities including Digital Imaging, TV, Home Audio Video, and Media products. • Profitably increased Digital Imaging revenue 38% in 2009 while Target overall sales in the category were flat versus prior year. Increased placements 66% overall, emphasizing key DSLR and Video categories.• Spearheaded Joint Business Planning initiatives with Target for Sony that brought much greater visibility to business drivers and profit opportunities. Improved supply chain focus based upon these reviews lowered model transition costs considerably for Sony and Target.

I was responsible for the account relationships and sales for all categories.