David Zerny Email & Phone Number

London, England, United Kingdom

London, United Kingdom

I am part of the team at Newable (www.newable.co.uk) working as an Innovation Adviser, supporting businesses in London to innovate and grow.More details at https://newable.co.uk/advice/innovation/

Hatfield

My role in Partnership Development involved helping to build a provider network of referral organisations in Hertfordshire; to support the development and maintenance of a business support provision map for Hertfordshire; to develop and maintain proactive relationships with providers & partners; and to promote and raise awareness and take up of the HGH marketplace by private providers in Hertfordshire.In addition I worked with adviser colleagues and SMEs to identify needs and facilitate introductions to relevant service providers; and with other business support providers to improve the reach and take-up of support services, and avoid duplication of events and activity, across Hertfordshire LEP areas.

Welwyn Garden City

The Hertfordshire Growth Hub is a partnership between the Hertfordshire LEP, University of Hertfordshire and Exemplas. It offers a free of charge service offering tailored business support to established innovative Hertfordshire based SMEs with the objective of facilitating business growth and job creation. In my role as Sales & Marketing Specialist, I assisted SMEs with growth potential to identify and address their Marketing and Sales challenges. I worked as part of a dedicated team offering support across a full range of commercial services, including Finance, Innovation, Productivity and Skills.Part of team which successfully delivered support to 950 SMEs in Herts, along with a grant programme which provided financial assistance to some thirty high-growth clients.

Bucks Hill, Kings Langley, Hertfordshire

I am an experienced Marketing and Sales professional, helping companies and organisations to grow profitably, and am available to give 121 advice on a consultancy basis. My background is in assisting small/ medium sized businesses, with recent consultancies in professional membership bodies, Financial Services, and the health sector. I offer a free initial marketing and sales health check, and my work is geared around meeting you needs, budget and timescale. Are you looking for support in any of these areas?- Establishing where your business is now, where any barriers exist, and what is needed to deliver higher sales and profits- Clarifying where you want to be- Getting there: having a robust marketing strategy in place with clear actions, budgets, timings, responsibilities and reportingThis can includeCreating and actioning a monthly marketing plan, focussed on delivering a good return on investment: so you see PROFITABLE GROWTH"Making it happen": managing direct mail and database marketing initiatives; arranging trade events, capturing customer data, following up and converting leads; managing your advertising, including negotiating rates and placement Reviewing a product or service to ensure competitiveness in the marketSales: prospecting and winning new business; managing and growing existing accountsDigital: running online campaigns which have measureable results, such as e newsletters and social media communicationsAbove all, Marketing activity should be accountable - wouldn't anyone want to know how well their money is spent? - so I analyse and report on activity to determine its effectiveness. Clients include the Institute of Osteopathy, the membership body for UK practitioners, where I managed the marketing elements of a rebrand and new site launch as their Head of Communications and PR; and EcuTek, world-class engine tuning software experts, where I worked with their Sales Director to deliver a corporate sales and marketing plan.

Harpenden

Harpenden Building Society is a local building society which offers bespoke mortgages and easy to understand savings products. Its focus is on providing friendly, personal service. There are six branches across the Northern Home counties and £250 million in member assets.As part of the management team, my role was to work with the Marketing Committee to deliver a plan which would support the Society’s annual business objectives, looking at distribution and customer requirements, third party support, CRM and communications plans. The long-term aim was to establish a direct and measurable link between the Marketing Plan and the value added in membership increase, financial return and brand awareness.I managed the Society’s day to day marketing, such as its advertising schedule and making sure the web site was kept updated with our latest news. I worked with our Compliance team to ensure all promotions met the Regulatory requirements, and designed a new sign off form.My core project was to manage an agency tender process, a key element of the annual plan. Working with colleagues from across the business, I reviewed the changes in the Society’s marketing requirements since its previous rebrand, and submitted a tender document which included our proposed criteria, and this gained Board approval.

St. Albans

PG Mutual provides income protection insurance for a growing number of professional people, such as pharmacists, optometrists and vets. Helped by my Marketing Assistant, I was tasked with delivering a targeted number of membership enquiries each month. The figure grew by 120% in 2012 following a successful rebrand which involved a new name and corporate branding, a fresh marketing message and a new web site. Managing this challenging process taught me a lot about project management and how to meet tight deadlines. I was responsible for managing marketing activity at a critical stage of the Society's growth, as it expanded from a traditional core market. I ran regular activity each week, including e shots and e newsletters with our news and offers; edited a quarterly membership magazine; organised our attendance at trade shows, making sure we had flyers designed and printed with an event offer; and negotiated promotions through key partners, for example with a discount and a promotion code. I started as Marketing Co-ordinator at the National Pharmacy Association, the Society's former parent body, before PG became independent in 2007. I was made Deputy Head of Sales and Marketing in 2010, which reflected the part that looking after new business development played in my role, before specialising as Marketing Manager the following year.

Hammersmith

Wimbledon

Brentwood

Ba (Hons), English

Activities and Societies: Territorial Army, 1989-1992, passing MTQ I and MTQ II.

Education record

Activities and Societies: 3 A Levels (A, A, B), 9 O Levels