I translated client needs into actionable ideas, defining clear project goals to drive design direction. I developed initial concepts through paper wireframes and low-fidelity prototypes, building a solid visual foundation for further development. Using Figma, I crafted high-fidelity interfaces for mobile and web applications, prioritizing visual consistency and user-friendly interactions.

As a Freelance UI Designer at Dawn, I created high-fidelity prototypes for three digital solutions, focusing on ease of use and functional design to enhance user experiences. I developed clean, intuitive interfaces to streamline access, boost engagement, and support efficient service management. Additionally, I built simple design systems for each project, giving developers a structured foundation for consistent, scalable UI components.

As a UX Designer at Hipe, I crafted detailed user flows to optimize user journeys, defined the brand’s tone of voice for consistent, engaging interactions, and implemented this voice through clear, user-friendly UX writing. I transformed concepts into wireframes in Balsamiq, ensuring structural clarity, and designed high-fidelity interfaces for iOS, Android, and web platforms in Figma, collaborating with developers for seamless handoff via Zeplin. I also built clickable prototypes in MarvelApp to demonstrate functionality and gather user feedback, refining the overall experience.

As a UI/UX Design Intern, I developed persona questionnaires to gather insights on user needs and behaviors, laying the foundation for user-centered design. I sketched initial concepts with paper wireframes and created high-fidelity UI designs for Android and web applications using Figma and Adobe XD, focusing on clarity and accessibility. Additionally, I built clickable prototypes in MarvelApp to simulate user interactions and crafted task scenarios for usability testing, which helped refine user flows and interface elements.